Published on

Feb 2024

◗◗The Definitive 2024 Guide to Event Marketing Resources

13 min. read

In Today’s dynamic event marketing environment, maintaining a leading edge is essential, not just beneficial. As technology progresses swiftly and the anticipations of attendees evolve, the demand for event marketers to be innovative, adaptable, and capable of crafting memorable experiences is more pressing than ever. This dynamic environment demands a comprehensive understanding of the latest trends, technologies, and insights that can only be gained through a diverse range of industry-specific resources.
EventTech, Event Industry News, BizBash, PCMA, and similar platforms serve as invaluable wellsprings of knowledge, offering a glimpse into the future of event marketing. These resources provide a blend of inspiration, innovation, and practical advice, covering everything from cutting-edge technology to creative event design, effective engagement strategies, and beyond. By tapping into these resources, event marketers can discover new tools, gain insights into attendee behavior, and explore successful case studies that demonstrate how to overcome common challenges and capitalize on emerging opportunities.

AVenturing into the depths of 2024’s most influential event marketing resources illuminates a fundamental truth: the cornerstone of effective event marketing is the seamless fusion of these insights into an integrated strategy. This article aims to guide event marketers through the wealth of information available, highlighting how momencio can serve as the linchpin in translating these insights into impactful, results-driven event marketing campaigns.

Top Event Marketing Resources

EventTech: Highlighting the Role in Showcasing Latest Event Technologies

EventTech emerges as the quintessential hub for event professionals eager to discover the forefront of event technology. This platform stands out for its dedication to unveiling the latest in digital tools, platforms, and innovative tech solutions designed to streamline event management, enhance attendee engagement, and optimize event marketing strategies. Whether it’s cutting-edge software for virtual and hybrid events, advancements in attendee tracking, or the latest in engagement analytics, EventTech serves as a pivotal resource for those looking to push the boundaries of what’s possible in event execution and experience. By integrating insights and technologies from EventTech, marketers can significantly elevate the impact and efficiency of their events.

Event Industry News: Comprehensive Coverage of Global Event News

Event Industry News (EIN) is renowned for its broad coverage of the event industry, offering readers an in-depth look at the latest trends, developments, and news from around the globe. From the latest event technologies and marketing strategies to sustainability in event planning and beyond, EIN provides a comprehensive resource for event professionals seeking to stay informed on all facets of the industry. The platform’s extensive collection of articles, interviews, case studies, and reports makes it an invaluable tool for anyone looking to keep their finger on the pulse of the ever-evolving event landscape. By leveraging the insights provided by EIN, event marketers can make informed decisions that drive success and innovation in their projects.

BizBash: Resources for Corporate Event and Meeting Professionals

BizBash stands as a cornerstone for corporate events and meeting professionals looking for inspiration, resources, and community. With a rich repository of content ranging from venue discovery and event design to the latest in event technology and tools, BizBash empowers professionals to create more innovative, more impactful events. The platform offers many resources, including articles, photos of past events, vendor directories, and podcasts like GatherGeeks, where experts discuss the nuances of event planning and execution. For those involved in corporate event planning, BizBash is an indispensable resource for ideas, trends, and solutions that can transform ordinary events into memorable experiences.

PCMA: A Beacon for Event Professional Development

The Professional Convention Management Association (PCMA) stands as a cornerstone in the world of event planning and marketing, offering unparalleled educational and networking opportunities. With a mission aimed at transforming the global events industry through professional development and community engagement, PCMA provides a plethora of resources, including cutting-edge educational programs, research publications, and networking events designed to foster innovation and excellence among event professionals. Whether you’re seeking to refine your strategic planning abilities, stay abreast of the latest industry trends, or connect with like-minded professionals, PCMA’s comprehensive offerings ensure you’re well-equipped to elevate your event to the next level.

Corporate Event News: Tailored Insights for the Corporate Event Professional

Corporate Event News serves as a pivotal resource for senior-level event professionals operating within the corporate sphere. This platform distinguishes itself by delivering a targeted stream of industry news, tools, and solutions meticulously curated for those at the helm of corporate event planning. From innovative marketing strategies to the latest in vendor sourcing and event technology, Corporate Event News ensures you have access to the insights needed to design and execute corporate events that not only engage but also drive business forward. It’s the go-to source for professionals seeking to enhance their strategic approach and achieve standout success in their corporate event endeavors.

Meetings Today: Your Guide to Trending Event Practices

Meetings Today shines as a beacon for those eager to delve into the dynamic world of event planning and marketing. This platform caters to the needs of meeting and event planners looking to stay at the forefront of the industry by offering a rich tapestry of industry news, trends, and educational resources. With content ranging from destination spotlights and food and beverage trends to contract negotiation and site selection best practices, Meetings Today equips you with information on how to make informed decisions that enhance the value and impact of your events. Whether you’re in search of inspiration for your next meeting or practical advice on navigating the complexities of event planning, Meetings Today is an invaluable resource in your professional toolkit.

MeetingsNet: Specialized Content for Every Event Segment

MeetingsNet stands out as a premier resource tailored to the multifaceted world of event management. Its unique selling point lies in the specialized content it provides for different segments of the industry, including corporate meetings, medical and pharmaceutical meetings, and association conventions. This targeted approach ensures that professionals within these niches receive the most relevant and actionable insights, trends, and strategies. Whether you’re looking for innovative ideas to enhance attendee engagement, seeking the latest in compliance and regulatory updates for medical meetings, or exploring new technologies to streamline your event processes, MeetingsNet offers a wealth of resources designed to support the evolving needs of event organizers across various sectors.

Event Tech Live: Connecting the Global Event Community with Cutting-Edge Technology

Event Tech Live (ETL) is a pivotal platform that bridges the gap between event professionals and the latest technological advancements. Recognized for its global outreach, ETL facilitates an invaluable exchange of ideas, products, and solutions that propel the industry forward. By showcasing the newest tech trends, tools, and applications relevant to event planning and execution, Event Tech Live fosters a culture of innovation and continuous improvement. Its annual conference and exhibitions, coupled with an engaging online presence, provide a dynamic forum for networking, learning, and discovering the potential of technology to transform events. Whether you’re an event organizer, tech provider, or industry stakeholder, ETL offers unparalleled opportunities to connect with the vanguard of event technology.

Eventbrite Blog: Monthly Roundups of Essential Event Trends and Insights

The Eventbrite Blog serves as a treasure trove of information for event organizers seeking to stay ahead of the curve. Renowned for its comprehensive monthly roundups, the blog delivers a curated selection of trends, insights, and strategies that are shaping the event industry. From innovative marketing tactics and engagement techniques to updates on regulatory changes and sustainability practices, the Eventbrite Blog ensures you’re well-informed and ready to adapt to the ever-changing event landscape. Its diverse range of content, including case studies, how-to guides, and expert interviews, provides actionable advice that can be directly applied to enhance your event planning and execution. For event professionals eager to elevate their events and create unforgettable experiences, the Eventbrite Blog is an essential resource.

How to Utilize These Resources

Leveraging insights from top event marketing resources is crucial for staying competitive and innovative in the dynamic landscape of event management. Here are strategies for integrating these insights into your event marketing strategies and understanding the importance of innovation and trend awareness.

Integrating Insights into Event Marketing Strategies

1. Regularly Review and Curate Content: Dedicate time each week to review updates from resources like Event Tech Live, MeetingsNet, and the Eventbrite Blog. Curate the content that is most relevant to your current projects or future plans.
2. Implement a Learning Culture: Encourage your team to also engage with these resources. Sharing insights and discussing them in team meetings can spark creativity and innovative thinking.
3. Apply Trends to Your Strategy: Identify trends that align with your audience’s interests and expectations. For example, if you notice a surge in virtual reality (VR) experiences at events, consider how VR could be incorporated into your next event to enhance engagement.
4. Leverage Technology: Use technological solutions, like event management software and social media analytics tools, to apply insights efficiently. For instance, if Event Tech Live showcases a new attendee engagement tool, explore how it can be integrated into your event tech stack.
5. Experiment and Evaluate: Only some trends or insights will be a perfect fit for your tradeshow or event. Choose a few to experiment with, measure the results, and evaluate their impact on your event’s success. This iterative process can help refine your strategy over time.
6. Customize Insights for Your Audience: Remember that your event is unique, and your audience may have specific preferences. Use insights from these resources as a base, but tailor them to fit the context and expectations of your attendees.

The Importance of Staying Ahead of Trends

• Competitive Advantage: Staying ahead of trends allows you to offer unique and memorable experiences that set your events apart from competitors. This can be a significant draw for attendees and sponsors alike.
• Audience Engagement: Innovations, whether in technology, content delivery, or engagement strategies, can dramatically enhance attendee engagement. By implementing fresh ideas and trends, you provide value that keeps your audience coming back.
• Adaptability: The event industry is subject to rapid changes, influenced by technology, societal shifts, and global events. By keeping abreast of trends, you’re better prepared to adapt your strategies to meet these changes head-on.
• Thought Leadership: Being a trendsetter or early adopter in the event industry can establish your brand as a thought leader. This not only attracts attendees but also positions you as a go-to resource for peers and industry publications.
• Long-Term Success: Ultimately, the continuous integration of innovative practices and insights into your event marketing strategies ensures the growth of your events. It demonstrates a commitment to success and an understanding of the evolving landscape of tradeshow and event management.

By actively engaging with and applying the insights from top event marketing resources, you can ensure your events are not only current but also strategically positioned for success. Remember, innovation isn’t just about using the latest technology; it’s about thinking creatively and adapting to ensure your events continually exceed attendees’ expectations.

Elevating Your Event Marketing with momencio

In an industry that thrives on innovation and the seamless integration of technology, momencio stands out as a pivotal tool for event marketers looking to elevate their strategies and outcomes. By harnessing the power of momencio’s advanced features, professionals can not only keep pace with industry trends but also set new benchmarks for success.

Introduction to momencio’s Features

• AI-Powered Lead Capture: momencio revolutionizes the process of gathering attendee information with its AI-driven lead capture system. This technology ensures accuracy and efficiency, transforming every interaction into a potential sales lead by automatically collecting and analyzing data in real-time.
• Real-Time Analytics: With momencio, the guesswork in event marketing is eliminated. Its real-time analytics provide deep insights into attendee behavior, engagement levels, and overall event performance, allowing event and field marketers to make informed decisions on the fly.
• Seamless CRM Integrations: The platform’s ability to integrate seamlessly with leading CRM systems ensures that the transition from lead capture to sales nurturing is smooth and efficient. This connectivity enhances workflow and ensures that no potential lead falls through the cracks.

Streamlining Event Marketing Efforts and Enhancing ROI

momencio is designed to leverage insights from top industry resources, streamlining event marketing efforts in several key ways:
• Efficiency in Lead Management: By automating the lead capture process and integrating directly with CRM systems, momencio reduces manual data entry and speeds up follow-up times, significantly improving conversion rates.
• Data-Driven Strategy Adjustments: The real-time analytics feature allows event marketers to adjust their strategies mid-event based on actual attendee engagement and interaction data. This agility can lead to more successful outcomes and higher ROI.
• Enhanced Attendee Experience: Utilizing trends and technologies identified from resources like Event Tech Live or MeetingsNet, momencio helps in creating more personalized and engaging experiences for attendees. This not only boosts satisfaction but also increases the likelihood of conversion.

A Case for Using momencio

Consider a scenario where an event marketer identifies a trend toward more personalized attendee experiences from the insights provided by the Eventbrite Blog. Using momencio, they can apply this trend by setting up AI-driven customized follow-up emails and content recommendations based on the specific interests and interactions of each lead captured during the event. This not only demonstrates an understanding and application of current trends but also significantly enhances the effectiveness of the post-event engagement strategy.
Moreover, momencio’s analytics can provide valuable feedback on this strategy’s performance, offering insights that can be used to refine future efforts. The seamless integration with CRM ensures that all stakeholder interactions are recorded and accessible, making it easier to demonstrate the tangible benefits of these innovative approaches to internal teams and decision-makers.

Conclusion

The landscape of event marketing is ever-evolving, with new trends, technologies, and strategies emerging at a rapid pace. The resources mentioned, such as EventTech, Event Industry News, BizBash, PCMA, Corporate Event News, Meetings Today, MeetingsNet, Event Tech Live, and the Eventbrite Blog, are invaluable in keeping event professionals at the forefront of this dynamic field. They provide a wealth of information, from cutting-edge technologies to the latest industry insights, enabling marketers to design events that are not only engaging but also strategically aligned with the latest trends.
Enter momencio, a powerful tool that seamlessly integrates these insights into your event marketing strategies. With its AI-powered lead capture, real-time analytics, and CRM integrations, momencio not only simplifies the process of managing and nurturing leads but also ensures that your event strategies are data-driven and aligned with current industry trends. By leveraging the capabilities of momencio, event marketers can enhance their ROI, create more personalized attendee experiences, and ensure their events stand out in a crowded market.
We encourage all event professionals to explore these resources and consider how integrating momencio into their event marketing toolkit can elevate their outcomes. In an industry where staying ahead means constantly innovating and adapting, momencio offers a way not just to keep pace but to lead.

Are you ready to transform your event marketing strategies and drive unparalleled success in your events? Discover how momencio can revolutionize your approach with its advanced features and seamless integration of industry insights.
• Explore More: Visit our Features Page to dive deeper into what momencio can offer.
• See momencio in Action: Schedule a demo Today and witness firsthand how momencio can enhance your event marketing outcomes. Visit our Demo Page to book your session.
• Stay Informed: For more insights and updates on leveraging momencio for your event success, subscribe to our newsletter.

Embrace the future of event marketing with momencio. Let’s redefine success together.

Proven event marketing plan hacks to dominate your next event

The success of any event hinges on a well-crafted event marketing plan. With 87% of marketers relying on events to build relationships with prospects and clients, it’s clear that events are more than just gatherings—they’re opportunities to make lasting connections and drive business growth. However, planning a high-converting event isn’t just about logistics. It’s about defining clear objectives, engaging attendees meaningfully, and ensuring every lead is nurtured after the event ends. For instance, companies using CRM integrations and automated follow-up tools experience a 27% higher lead conversion rate compared to those relying on manual processes (Salesforce). This article will guide you through proven strategies for creating an effective event marketing plan—from pre-event promotion to post-event follow-up. You’ll discover actionable tips to enhance attendee engagement, streamline lead capture, and measure your success effectively. With these insights, you can replicate the strategies of top-performing event marketers and turn your events into ROI powerhouses. Ready to steal these ideas? Let’s dive in! Define clear goals for your event marketing plan A successful event marketing plan begins with clearly defined goals. Setting specific, measurable objectives ensures that every aspect of your event—planning, execution, and follow-up—aligns with your organization’s broader business strategy. Without these goals, even the most well-organized event risks falling short of its potential. The importance of aligning event objectives with business goals At its core, an event is a strategic investment. Businesses allocate significant resources to trade shows, conferences, and networking events, expecting returns in the form of leads, sales, or brand exposure. But without clear objectives, measuring the return on investment (ROI) becomes nearly impossible. Action step: Begin by asking, “What does success look like?” For example: Are you aiming to generate 100 qualified leads? Do you want to achieve a 30% increase in booth traffic compared to your last event? Is the primary goal to boost brand awareness in a new market segment? When objectives are linked to broader business goals, they serve as a North Star for your marketing team, ensuring alignment across pre-event, on-site, and post-event activities. Examples of measurable KPIs for event success For a robust event marketing plan, use metrics that go beyond vanity numbers and focus on impact: Lead generation: Number of qualified leads captured via badge scanners, digital forms, or interactive tools. Attendee engagement: Metrics such as app interactions, booth dwell time, or participation in live polls. Social media reach: Impressions, shares, and engagement for event-specific campaigns. Sales pipeline impact: Leads converted into sales opportunities or deals. ROI: Calculated by comparing total event expenses to revenue generated or anticipated from the event. Pro Tip: Tools like momencio can help track these metrics in real-time, offering insights into attendee engagement and lead quality. Create SMART […]

Sales Enablement, Automation, Event Success, Event Tips

Converting event leads into sales in 48 hours

You have just finished a trade show, and the adrenaline is still fresh. Your booth was buzzing, and you collected leads left and right. It feels like a win—but whether or not you are converting event leads in the next 48 hours will make or break everything. This isn’t an exaggeration. Studies show that people forget nearly 50% of what they hear within 24 hours. By the end of the week, they might not even remember your company name, let alone the pitch you delivered. The leads you worked so hard to capture aren’t sitting around waiting for your email—they’re busy moving on, possibly getting scooped up by someone who followed up faster. Speed matters. Personalization matters. And in today’s crowded event space, doing the bare minimum isn’t enough to stay competitive. The first 48 hours are your chance to cement your value, stand out, and start building the trust needed to turn a conversation into a contract. The problem? Most businesses drop the ball. They send generic follow-ups. They wait too long, thinking their leads will stay interested. Or they don’t have a clear plan for what happens after the event ends. You don’t need a big team or a flashy campaign to succeed. Simple steps—like a personalized email or a microsite tailored to the lead’s needs—can make all the difference. Today, we will see why those 48 hours are so critical, exactly what steps to take, and how to use tools and strategies that work. Think of it as your playbook for turning event leads into sales. Let’s get started. The psychology behind the 48-hour window Have you ever noticed how quickly you forget details about a conversation you had yesterday? It’s not just you—it’s how our brains work. Psychologists call this the forgetting curve, a concept that shows how memory retention drops sharply over time. Within 48 hours, most people will forget nearly half of what they heard. By the time a week passes, your once-interested lead may struggle to remember your name, let alone the conversation you had at the event. This is exactly why the first 48 hours after an event aren’t just a nice-to-have—they’re a need-to-have. Converting event leads during this period isn’t just about being quick; it’s about beating the natural decline in interest and memory. Why leads are warmest within 48 hours Think back to your own experiences at trade shows. You attend, get inspired, meet interesting vendors, and collect a bag of brochures. But when you get back to your desk a few days later, you’re swamped with emails, meetings, and catching up on work. That initial excitement from the event? It fades. Your leads are no different. Right after the […]

Lead Capture, Event Management, Event Success, Event Tips, Lead Retrieval, Sales Enablement

12 Lead capture best practices with actionable use cases

Every event professional has been there. You leave an event feeling optimistic, armed with a long list of leads. But as you sit down to follow up, reality sets in. That “promising lead” was actually a casual browser. The person who seemed eager to learn more? Turns out they were only there for the free swag. It’s frustrating. And it’s also a sign that you’re probably asking the wrong question. Instead of “How do we get more leads?” the better question is: “How do we capture the right leads—and do it in a way that makes them excited to hear from us again?” 79% of event attendees say they would pay more for informative events that are also meaningful or transformative experiences. The truth is, capturing leads isn’t just about tactics; it’s about intention. It’s about creating moments of real connection at events and using those moments to spark conversations that last well beyond the closing bell. In this article, we’re going to dive into what makes a lead valuable, the steps to capture them effectively, and 12 lead capture best practices you can start using right now—each one paired with a real-world example so you can see how it works in action. Ready to stop collecting contacts and start creating opportunities? Let’s go. Who can be considered a potential lead? Not all event attendees are created equal, and that’s okay. The magic happens when you know how to spot the ones who matter most—the leads with the potential to actually move the needle for your business. But here’s the catch: potential leads don’t always wear name tags that say, “I’m ready to buy!” A lead is anyone who expresses genuine interest in what you offer or has a problem your product can solve. It’s not just the people who stop to chat at your booth. It’s the ones who linger nearby, watching a demo or flipping through your brochures. It’s the person who scans your QR code during a session or clicks on a link in your event app. But identifying leads is about more than observation. It’s about asking the right questions. Are they part of your target audience? Do they have decision-making power, or are they influencers in the buying process? What challenges are they facing that your solution can address? Once you start filtering attendees through this lens, your focus sharpens. You stop chasing anyone who happens to walk by and start engaging the people who actually want to hear from you. The bottom line: a lead isn’t just someone who gives you their contact info. It’s someone whose needs align with your expertise—and who’s open to a conversation that could turn into something bigger. Learn […]

Sales Enablement, Event Management, Event Tips, Lead Retrieval

How to capture smarter notes in CRM at events?

Events, such as business conferences and trade shows, can be a goldmine for gaining new clients or customers if you meticulously track the leads you meet and diligently record your interactions and observations as notes in CRM. Yet, salespeople often struggle with keeping these potential leads up-to-date. For instance, if a salesperson didn’t have time to enter notes in CRM because they had to catch a flight, they would miss out on capturing valuable contact information. Neglecting to enter notes in CRM after an event leads to missed opportunities to grow the business and can negatively impact a company’s bottom line. But why does this happen? Let’s explore the reasons behind this struggle with notes in CRM and how addressing it can enhance your business growth. TL;DR: At events, entering detailed notes in your CRM is crucial for effective lead management. Documenting key interactions and attendee insights helps sales teams personalize follow-ups and ensures no valuable lead information is lost, improving conversion chances. Why effective note-taking in CRM matters Effective note-taking in a CRM isn’t just a routine task; it’s the cornerstone of successful sales and event strategies. Without it, teams miss vital details, waste time on redundant conversations, and lose out on opportunities to engage meaningfully with leads. A CRM enriched with clear, actionable notes transforms how teams work, collaborate, and close deals. It keeps conversations relevant Every interaction with a lead carries potential—if the details are captured. Imagine a prospect mentioning a specific challenge they’re facing, but your team forgets to record it. By the next call, that vital context is gone. Taking notes in CRM systems ensures key information is preserved, enabling your team to deliver precise, tailored follow-ups. It ensures team-wide alignment Your CRM should be the single source of truth for your entire team. Whether it’s sales, marketing, or customer success, everyone can access detailed notes to understand where a prospect is in their journey. This alignment fosters collaboration, prevents communication gaps, and speeds up the sales cycle. It strengthens pipeline forecasting Good notes aren’t just for immediate actions; they offer valuable context for forecasting. Notes like “client evaluating options until next quarter” or “budget freeze until Q3” provide actionable data for accurate pipeline management. Without this context, sales forecasting can become guesswork. It improves follow-up precision Studies show that 80% of sales require five or more follow-up touches. Notes help sales reps pick up conversations seamlessly, referencing past interactions to build trust and credibility. No more generic follow-ups—each one becomes targeted and relevant. Notes in CRM systems transform everyday conversations into measurable outcomes. By prioritizing detailed, consistent note-taking, teams gain the clarity they need to deliver results that matter. Is your CRM platform complicated? […]

Lead Capture, Event Management, Event Success, Event Tips

What makes a great event lead capture system?

Lead capture is the backbone of successful event marketing. Research shows that 68% of marketers struggle to measure ROI effectively due to inadequate lead capture systems. Without the right tools, businesses risk losing valuable opportunities to turn event attendees into customers. This blog post will dive deep into the role of an event lead capture system, highlighting its importance, key features, and practical tips for implementation. By the end, you’ll understand how to transform your event leads into tangible business outcomes while optimizing your event’s ROI. What is an event lead capture system? An event lead capture system is a tool or platform designed to efficiently collect, organize, and manage information about event attendees who show interest in your brand, products, or services. Unlike traditional methods like business card exchanges, modern systems leverage technology for speed and accuracy. Key features of an effective lead capture system: Badge scanning: Instantly retrieves attendee data by scanning event badges or business cards. Real-time data sync: Updates leads into the CRM system or lead databases immediately. Customizable forms: Captures additional insights based on your business needs, such as buying intent or industry type. Offline capabilities: Ensures data collection even in areas with poor connectivity. Engagement tools: Includes gamification or surveys to gauge attendee interest levels. Manual vs. automated systems While manual lead capture methods can work, they are prone to errors, inefficiencies, and delays. Automated systems eliminate these issues by providing real-time analytics and streamlined workflows, making them indispensable for maximizing event success. TL;DR: A robust event lead capture system is essential for converting prospects into clients. Learn how using tools like badge scanners, mobile apps, and CRM integration can streamline data collection and ensure timely, personalized follow-ups that maximize sales opportunities. The importance of a robust event lead capture system Capturing leads at events is a critical aspect of any event marketer’s job. However, the question that arises is – are we doing it efficiently and effectively, and how important it is to have a robust event lead capture system? In this blog post, we will explore the pain points of event lead capture and discuss the importance of having a solid lead capture process in place. We’ll also offer insights and tips on how to create a lead capture system that will help you maximize the ROI of your events. Here’s why implementing a robust event lead capture system is no longer optional—it’s essential: Enhancing lead quality Segmentation by interest level: A robust system allows leads to be categorized based on engagement, ensuring your team focuses on high-quality prospects. Data enrichment: Tools like AI-driven platforms can provide deeper insights into attendees, such as demographics and past interactions. Streamlining attendee experience Eliminates long […]

Sales Enablement, Event Success, Lead Capture, Lead Retrieval, Universal lead Capture AI

Lead scoring 101: How to prioritize your sales efforts

In this digital world, businesses are trying to leverage advanced tools and techniques to maximize their sales efforts. One such technique is lead scoring, which helps you identify your most promising leads. You can employ this information to tailor your marketing strategies to meet the needs of high-scoring leads. Additionally, if your sales team knows how to prioritize high-potential leads, they can save their time on dead-end prospects. This saved time can be invested in other business tasks to optimize sales and generate more leads. Around 40% of salespeople have benefitted from lead scoring. In this write-up, we’ll discuss lead scoring and how to implement it for maximum benefit. Let’s discuss everything in detail! TL;DR: Lead scoring helps prioritize sales efforts by assigning value to leads based on their engagement and potential to convert. Learn how to implement effective lead scoring models to focus on high-quality prospects and improve overall sales performance. What is lead scoring 101? Lead scoring is a technique used in sales and marketing to rank potential leads based on their likelihood of converting into paying customers. It is a process in which you assign a numerical value to leads based on certain factors. These factors involve demographics, behaviors, interactions with marketing materials, and engagement with your company’s products. Consider some lead scoring examples. A lead who visits a website multiple times, downloads a whitepaper, and interacts with email campaigns receives a high lead score. In contrast, a lead who only sees the website once and engages a little with your website content may get a low lead score. You can perform lead scoring manually or use automation tools such as CRM. Research says 84% of companies consider CRM the most beneficial automation tool for obtaining qualified leads. How to score lead points? Lead scoring is not a one-step process; instead, it involves multiple layers that are discussed below: 1. Create a buyer persona The first step in lead scoring is creating a buyer persona, which is a semi-fictional representation of your ideal customer. A buyer persona can be made of quantitative research, observation, and customer data analysis. It can include interests, preferences, pain points, and customer buying behavior. Creating a buyer persona assists you in understanding your target audience better. So, you can align your lead scoring criteria with the characteristics of your ideal customers. 2. Determine lead criteria Once you clearly understand your buyer persona, you must determine the criteria you need to score leads. These criteria should align with the characteristics of your ideal customer and should be based on relevant data. This data can include lead source, demographic information, engagement level, and behavior. Although the lead criteria can vary depending on your business, […]

Lead Capture, Event Management, Event Success, Event tool, Lead Retrieval

10 Lead capture hacks to 2x your event ROI

Lead capture is the lifeblood of successful event marketing. Every interaction at a booth, presentation, or networking session holds the potential to generate a meaningful lead—but only if captured effectively. Despite this, nearly 40% of event marketers report challenges in converting attendee interest into actionable leads. This article unveils 10 innovative lead capture hacks that are revolutionizing event strategies. From gamified engagement to real-time lead scoring, these techniques empower marketers to transform casual attendees into qualified leads. Whether you’re an event planner, exhibitor, or marketer, these hacks will equip you with the tools to maximize ROI and engagement at your next event. Let’s dive into the cutting-edge strategies that can redefine your event success. Why innovative lead capture strategies matter Trade shows and in-person events are where opportunities come to life. They are the spaces where businesses showcase their products, attendees network, and meaningful partnerships begin. However, the difference between a successful event and one that underdelivers often boils down to one factor—lead capture. Capturing leads is no longer about stacking business cards or gathering a generic email list. It is about leveraging innovative strategies to create valuable connections and meaningful engagements. The transition from traditional methods to modern, technology-enabled approaches is not just a trend—it is a necessity. The evolution of lead capture at events The journey of lead capture has shifted significantly. Manual methods like exchanging business cards or filling out paper forms were once standard. While these methods still have a place, they cannot keep up with the fast-paced environment of modern events. Today, tools such as badge scanners, digital forms, and real-time data tracking have redefined what it means to capture a lead effectively. These tools do not just simplify the process; they ensure that no opportunity slips through the cracks. For example, exhibitors using digital badge scanners can instantly gather attendee details, saving time and allowing their team to focus on meaningful interactions rather than administrative tasks. Why high-quality leads drive better outcomes Not all leads are created equal. High-quality leads—those who are genuinely interested in a product or service—are far more likely to convert. Innovative lead capture strategies help businesses filter through the noise, ensuring that their follow-ups are focused on the right people. For example, businesses that implement attendee segmentation and lead scoring systems report a 25% increase in follow-up efficiency, according to recent industry data sourced from event tech reports. With the right tools and strategies in place, you are not just capturing leads; you are capturing opportunities for growth. The role of technology in lead capture innovation Technology is the driving force behind the transformation of lead capture at events. It allows exhibitors and attendees to connect in smarter, more meaningful […]

Lead Capture, Event Management, Event ROI, Event tool, Lead Retrieval

How the best lead capture apps can help exhibitors track these 5 crucial metrics

For exhibitors, the success of an event hinges on more than just setting up a visually appealing booth or engaging with attendees. It’s about measuring and analyzing the right metrics to ensure your time, resources, and efforts translate into meaningful results. Yet, many exhibitors overlook critical performance indicators, relying instead on vague impressions of how well they did. Without precise data, how do you know if your event investment paid off? How do you identify your most promising leads, assess booth engagement, or plan better for future events? That’s where the best lead capture apps come into play. These powerful tools streamline the process of collecting, analyzing, and leveraging event data, helping you make informed decisions and maximize ROI. In this article, we’ll uncover the five must-track metrics that can make or break your event’s success. We’ll also explore how the right lead capture app can simplify tracking and transform your event strategy. Whether you’re aiming to capture qualified leads, optimize engagement, or measure ROI, this guide will equip you with actionable insights to achieve your goals. Let’s dive into the essential questions every exhibitor should be asking and the data-driven answers that can elevate your event outcomes. What makes event metrics vital for exhibitors? Measuring success at events goes beyond intuition or surface-level observations. Metrics provide exhibitors with a clear, data-driven view of how their efforts are performing and what adjustments are necessary to improve outcomes. Without them, even the most well-executed booth setup can fail to deliver tangible results. Tracking event metrics is essential for several reasons: Justifying investments: Events often require significant resources. Metrics help demonstrate the return on investment to stakeholders and identify areas where spending yields the most value. Guiding future strategies: With clear data, exhibitors can refine their approach for future events, whether it’s booth layout, attendee engagement tactics, or follow-up strategies. Prioritizing leads: Not all leads are equal. Metrics help pinpoint which contacts are worth pursuing based on their level of engagement and fit with your target audience. Improving attendee experiences: Metrics like booth traffic and attendee feedback can uncover ways to enhance engagement and satisfaction, making your events more impactful. Unfortunately, many exhibitors either track the wrong data or fail to capture it altogether. Relying on assumptions often leads to missed opportunities and poor ROI. By adopting tools like lead capture apps, exhibitors can simplify and optimize the data collection process, ensuring no detail is overlooked. When metrics are tracked effectively, they become a roadmap to better decisions, greater impact, and higher revenue. 5 key metrics every exhibitor must track #1 How many leads did your team capture? Capturing leads is one of the primary goals for exhibitors, but the volume of […]

Lead Capture, Event Management, Event Tips, Event tool, Universal lead Capture AI

Universal lead retrieval lets you capture leads at events without API fees

Capturing leads at trade shows and conferences is essential for driving sales and nurturing long-term customer relationships. However, the cost of lead capture solutions can be prohibitive. Many event organizers require exhibitors to use event-specific APIs to access attendee data, which often come with hefty fees and complex integration requirements. This not only adds to the overall event budget but also slows down the sales process, as lead data can take days or weeks to fully integrate. With universal lead retrieval, however, event marketers can sidestep the costs and complexities of API fees while still capturing quality leads. Designed to work seamlessly across devices and platforms, universal lead retrieval captures attendee data in real-time without the need for event-specific integrations. And with momencio’s AI EdgeCapture, AI lead enrichment solution, businesses can take this efficiency a step further—using advanced tools that enhance data quality, enrich leads, and drive higher ROI. What is universal lead retrieval? Universal lead retrieval is a streamlined lead capture system that collects attendee information at events without relying on event-specific APIs. Unlike traditional systems that require integration with each event’s platform, universal lead retrieval works consistently across events, reducing dependency on custom setups or additional fees. For event marketers, the value of universal lead retrieval lies in its simplicity and scalability. This solution is particularly beneficial for companies that participate in multiple trade shows or industry conferences annually. Rather than facing unique lead capture challenges at each event, marketers can use one reliable system that adapts to any event environment. With tools like AI EdgeCapture, data captured through universal lead retrieval is enriched, processed instantly, and ready for follow-up, ensuring no time is lost in transferring leads to the sales team. According to Statista, the global event technology market is projected to grow, driven by innovations in lead capture and event management solutions. This growth underscores the demand for affordable, efficient tools like universal lead retrieval, which empower businesses to enhance their lead generation processes without incurring excessive costs. TL;DR: Universal lead retrieval systems streamline the process of collecting attendee data across different events. These systems ensure data consistency, CRM integration, and real-time follow-ups, enabling better post-event engagement and higher conversion rates. Benefits of universal lead retrieval over traditional event APIs For companies looking to capture leads at events, the benefits of universal lead retrieval extend far beyond just cost savings. Here are some of the key advantages: Cost-effectiveness: Event API fees can add up, particularly when attending multiple events. Universal lead retrieval removes these fees, making it more accessible for businesses of all sizes. Simplicity and speed: Unlike traditional integrations that require setup time, universal lead retrieval is plug-and-play, allowing companies to start capturing leads […]

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contents

◗◗The Definitive 2024 Guide to Event Marketing Resources

Top Event Marketing Resources

EventTech: Highlighting the Role in Showcasing Latest Event Technologies

Event Industry News: Comprehensive Coverage of Global Event News

BizBash: Resources for Corporate Event and Meeting Professionals

PCMA: A Beacon for Event Professional Development

Corporate Event News: Tailored Insights for the Corporate Event Professional

Meetings Today: Your Guide to Trending Event Practices

MeetingsNet: Specialized Content for Every Event Segment

Event Tech Live: Connecting the Global Event Community with Cutting-Edge Technology

Eventbrite Blog: Monthly Roundups of Essential Event Trends and Insights

How to Utilize These Resources

Integrating Insights into Event Marketing Strategies

The Importance of Staying Ahead of Trends

Elevating Your Event Marketing with momencio

Introduction to momencio’s Features

Streamlining Event Marketing Efforts and Enhancing ROI

A Case for Using momencio

Conclusion

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Converting event leads into sales in 48 hours

12 Lead capture best practices with actionable use cases

How to capture smarter notes in CRM at events?

What makes a great event lead capture system?

Lead scoring 101: How to prioritize your sales efforts

10 Lead capture hacks to 2x your event ROI

How the best lead capture apps can help exhibitors track these 5 crucial metrics

Universal lead retrieval lets you capture leads at events without API fees

◗◗empower your sales and marketing efforts

we revolutionize your event ROI

contact

our Reviews

Integrations

Download momencio

industry

role

use case

contents

◗◗The Definitive 2024 Guide to Event Marketing Resources

Top Event Marketing Resources

EventTech: Highlighting the Role in Showcasing Latest Event Technologies

Event Industry News: Comprehensive Coverage of Global Event News

BizBash: Resources for Corporate Event and Meeting Professionals

PCMA: A Beacon for Event Professional Development

Corporate Event News: Tailored Insights for the Corporate Event Professional

Meetings Today: Your Guide to Trending Event Practices

MeetingsNet: Specialized Content for Every Event Segment

Event Tech Live: Connecting the Global Event Community with Cutting-Edge Technology

Eventbrite Blog: Monthly Roundups of Essential Event Trends and Insights

How to Utilize These Resources

Integrating Insights into Event Marketing Strategies

The Importance of Staying Ahead of Trends

Elevating Your Event Marketing with momencio

Introduction to momencio’s Features

Streamlining Event Marketing Efforts and Enhancing ROI

A Case for Using momencio

Conclusion

related articles

◗◗empower your sales and marketing efforts

we revolutionize your event ROI

contact

our Reviews

Integrations

Download momencio

momencio - AI Lead Enrichment

Overview

The Reality of Event Data Collection

Advanced Services for Lead Enrichment

Our Commitment to Excellence

How AI Lead Enrichment Enhances Your Event Strategy

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

How AI Lead Enrichment Works