◗◗momencio unveils bold new brand and industry-leading features for event success

3 min. read
momencio rebranding
The new brand aligns with momencio’s unprecedented AI-powered event lead capture and activation, focusing on accelerating sales.

Philadelphia, October 10, 2024momencio, the leading platform for event lead capture, engagement, and management, is excited to announce a major rebranding alongside its enhanced AI-driven lead capture. This transformation, marked by a fresh logo and modernized brand identity, reinforces momencio’s commitment to helping businesses increase their event return on investment (ROI) by seamlessly converting interactions into meaningful sales opportunities.

The updated branding, launched this October, reflects momencio’s evolution from a lead capture tool into a comprehensive event platform aimed at empowering event professionals to convert qualified leads into sales. This milestone demonstrates momencio’s ongoing dedication to innovation, creating an all-in-one platform that drives measurable outcomes for event marketers and sales teams.

AI-Driven Features Backed by Powerful Infrastructure

momencio’s platform boasts a powerful set of features, including AI-powered Lead enrichment for smart lead capture that enriches each lead with additional data points, real-time engagement, and tailored follow-up. Users can now leverage capabilities like instant badge scanning, interactive surveys, and seamless CRM/Marketing Automation integration to ensure no lead slips through the cracks.

In addition, with continuous updates from its dedicated in-house development team, momencio evolves in real-time, ensuring it remains the go-to choice for companies looking to grow their business through events. Hosted on a robust Amazon Web Services (AWS) infrastructure, the platform offers unparalleled performance and security, further solidifying its leadership in the market.

CEO Perspective on Transforming Event ROI

“momencio goes far beyond basic lead capture,” says Manos Sifakis, CEO of momencio. “We’re giving event professionals the first platform that directly supports their sales efforts. Success at events is no longer just about capturing leads—it’s about converting those leads into actual sales, and momencio empowers users to do just that.”

Lead Scoring Criteria - momencio business card scanner app for event lead capture banner

Why Event Professionals Choose momencio

Event marketers and sales teams choose momencio for its lead-centered approach. The platform simplifies the entire event journey—from capturing and nurturing leads at the booth to providing insightful post-event analytics, ensuring businesses can maximize their event presence and achieve higher conversion rates.

Customer Stories

“momencio has completely transformed how we approach events. Before using the platform, we struggled to track leads effectively and often missed key follow-ups that could have led to sales. With momencio, that’s no longer an issue. At our last conference, we captured over 300 leads directly at the booth, and what really stood out was how momencio’s engagement tools helped us prioritize them in real-time based on their interactions.”

The personalized follow-ups were a game-changer. We knew exactly which prospects engaged the most with our content during the event and followed up with tailored messages that spoke directly to their interests. 

momencio didn’t just capture leads—it helped us convert them into sales faster by giving us insights into their behavior and engagement. It’s now an essential part of our event strategy, and we can’t imagine returning to the old way of doing things.”

Gizzy O’Toole, Events Marketing Director, Rajant Corporation

Check the Testimonial here

Key Features and Benefits:

  • All-in-One Solution:momencio covers every aspect of event lead management, from real-time engagement to automated follow-up.
  • Cutting-Edge AI Integration:AI for smarter lead capture, scoring, follow-ups, and conversion tracking.
  • Seamless CRM and Marketing Automation Integration: Ensures event data flows effortlessly into existing sales pipelines.
  • Constant evolution: Continuous platform improvements driven by user feedback and supported by momencio’s dedicated development team.

About momencio:

momencio is a comprehensive event engagement platform designed to revolutionize how businesses capture, manage, and convert leads at events. Featuring AI-driven engagement tools, robust CRM integration, and advanced analytics, momencio empowers companies to maximize ROI by turning event interactions into measurable sales outcomes.

If you want to know more about momencio and what it does, we answer all the important questions in a free ebook. Download it here

The Ultimate momencio FAQs Mastering Event Lead Management and Conversion - Event tool for sales
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The Ultimate momencio FAQs – Mastering Event Lead Management and Conversion
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the ultimate momencio faqs: mastering event lead management and conversion
The Ultimate momencio FAQs Mastering Event Lead Management and Conversion

Get to know momencio and why you need this event tool for sales

momencio is a revolutionary platform designed to bridge the event and sales gap, offering a holistic approach to event lead management and conversion.

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momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges,
AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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