◗◗ performance dashboards: track lead engagement as it happens

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momencio’s performance dashboards give you a live view of key event metrics, allowing teams to track lead engagement, measure success, and adapt strategies instantly.

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why it works for you 

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real-time analytics for immediate action

momencio’s performance dashboards provide immediate visibility into attendee interactions, allowing you to adjust tactics on the spot.

live activity monitoring

real-time activity stream allows you to be timely and relevant with your outreach.

customizable dashboards

tailor your dashboard to focus on the metrics that matter most to your objectives, ensuring relevant and actionable insights.

instant feedback loop

utilize real-time data to refine strategies on the fly, enhancing attendee experience and maximizing impact.

comprehensive event performance overview

momencio’s performance dashboards show which event content drives the most engagement, helping you identify what captures attendee interest.

lead tracking: monitor the journey of each lead and assess how effectively they progressed through the sales funnel.

content engagement metrics: evaluate which materials resonate with your audience, informing future content creation and distribution strategies.

attendance analysis: assess session popularity and attendee demographics to better understand your audience and tailor future events accordingly.

enhanced collaboration and reporting

collaborate effortlessly with shared data, automated reports, and seamless CRM integration.

permission-based access: provide team members with access to dashboards, fostering collaboration and ensuring everyone is aligned with real-time data.

automated reporting: generate and distribute reports effortlessly, keeping stakeholders informed and facilitating data-driven decision-making.

integration with CRM systems: seamlessly sync data with your existing CRM, ensuring a unified view of customer interactions and event outcomes. 

how this works

momencio’s performance dashboards is designed to enable your teams to monitor, measure, and optimize event metrics

set up your dashboard

customize your performance dashboard by selecting the metrics and KPIs that align with your event goals.

monitor live data

during the event, access real-time analytics to track attendee behavior, engagement levels, and lead activity.

analyze and act

post-event, review comprehensive reports to evaluate success, identify areas for improvement, and inform future strategies.

◗◗ who benefits from performance dashboards

exhibitors /001

gain insights into booth traffic and attendee interactions to optimize engagement strategies.

sales teams /002

identify high-quality leads and prioritize follow-ups based on real-time data.

marketing teams /003

evaluate the effectiveness of marketing materials and campaigns to refine messaging.

business owners /004

view real-time ROI and engagement data to evaluate event success and inform strategic decisions.

event organizers /005

monitor overall event performance to ensure objectives are met and identify opportunities for improvement.

visitors /006

receive personalized content and follow-ups based on their interactions and interests.

frequently asked questions

Can the performance dashboards be customized to display specific metrics? 

Yes, performance dashboards allow customization to focus on metrics that align with event goals, providing relevant, actionable insights.

absolutely, the dashboards provide live updates, ensuring that teams have immediate access to current engagement data throughout the event.

yes, team members can be granted access to the dashboards, promoting collaboration and keeping everyone aligned on live data.

momencio integrates seamlessly with various CRM platforms, allowing a unified view of lead engagement and event outcomes.

yes, automated reporting options are available, making it easy to share event performance insights with stakeholders.

stay sharp with live event performance dashboards

monitor engagement, track success metrics, and optimize strategies in real time with momencio’s performance dashboards. 

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momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges,
AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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