Is fear costing you leads? 7 Reasons event teams avoid smarter event tech

Published on Feb 2025
5 min. read

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Is fear costing you leads? 7 Reasons event teams avoid smarter event tech

Is fear costing you leads_ 7 Reasons event teams avoid smarter event tech

The hesitation is real—but so is the opportunity

Event teams know that technology can streamline processes, improve lead capture, and boost post-event engagement. Yet, many hesitate to switch from outdated methods or tools that aren’t fully delivering results. Why? Because change feels risky. But what if the real risk is sticking with inefficiency?

Let’s break down the 7 most common fears that hold event teams back—and why they shouldn’t stop you from making the leap to smarter event tech.

1️⃣ “What if my team doesn’t adopt it?”

No one wants to invest in a tool that goes unused. But the best solutions are designed for ease—not complexity. If your team can scan a badge, they can use momencio. The learning curve is nearly nonexistent, and automation removes the burden of manual tasks.

💡 Tip: Adoption isn’t about forcing change; it’s about proving value. Show your team how a better tool makes their job easier, not harder.

2️⃣ “How does this fit into our existing tech stack?”

Integration concerns are valid—but the right tool should work with your existing systems, not against them. momencio seamlessly connects with CRMs like Salesforce, HubSpot, and Marketo, ensuring smooth data flow without IT headaches.

💡 Tip: Ask potential vendors about plug-and-play integrations and how they support your current workflows.

3️⃣ “We’re already using another tool.”

Comfort zones are easy, but is your current tool actually delivering results? If lead follow-up is slow, if insights are lacking, or if sales isn’t getting real-time engagement data, it’s time to reconsider.

💡 Tip: Test momencio alongside your current system at one event and compare results. Seeing the difference first-hand makes switching an easy decision.

4️⃣ “We don’t have time to learn something new.”

When event timelines are tight, adding a new tool might seem like extra work. But what if it actually saved time? With quick onboarding, plug-and-play setup, and automation that eliminates busywork, momencio is built for teams who don’t have time to waste.

💡 Tip: The best time to adopt better tech is before inefficiencies cost you another event’s worth of lost leads.

5️⃣ “Will this really improve our event ROI?”

ROI uncertainty is a major roadblock. But if your current system isn’t giving you clear, measurable data on lead engagement, conversions, and pipeline impact, you’re already losing ROI.

💡 Tip: With real-time engagement tracking and automated follow-ups, momencio helps teams track, nurture, and convert leads—without the guesswork.

6️⃣ “What if our sales team won’t follow up?”

Even the best-captured leads mean nothing if sales doesn’t act. That’s why momencio’s automated follow-ups and lead scoring ensure that hot leads never go cold. The system helps prioritize the most engaged prospects, so sales teams don’t waste time chasing bad leads.

💡 Tip: A system that supports both marketing and sales alignment is key to ensuring follow-ups happen when they matter most.

7️⃣ “What if leadership isn’t convinced?”

Executives want proof before approving new tools. The best way to make your case? Show them the numbers. Demonstrate how momencio increases efficiency, improves sales follow-up rates, and delivers measurable ROI.

💡 Tip: Download our full “13 questions you might get about switching to momencio—And how to answer them” guide to help make the case internally.

5 common mistakes to avoid when sticking with outdated processes

1️⃣ Relying on manual data entry: Leads slip through the cracks, errors increase, and follow-ups take longer than necessary.

2️⃣ Delaying follow-ups: A cold lead is a lost lead. Without automation, sales teams waste time sorting through contacts instead of engaging them immediately.

3️⃣ Using disconnected systems: When event data doesn’t sync with your CRM, marketing and sales alignment suffers, making it harder to track lead progression.

4️⃣ Ignoring engagement insights: Not knowing which leads are actively interested results in missed opportunities and wasted outreach efforts.

5️⃣ Waiting too long to upgrade: The longer you delay, the more revenue and leads are lost. The best time to optimize your event process is before inefficiencies pile up.

💡 Tip: Addressing these mistakes early ensures that every event delivers maximum impact with minimal effort.

4-step checklist for evaluating and adopting new event tech

✅ Step 1: Identify your event tech gaps

  • List inefficiencies in your current lead capture and follow-up process.
  • Gather feedback from your event and sales teams on pain points.

✅ Step 2: Research & compare solutions

  • Look for event tech that integrates seamlessly with your CRM and marketing stack.
  • Prioritize tools that offer automation, engagement tracking, and easy adoption.

✅ Step 3: Run a test event

  • Implement the new tool at a smaller event or alongside your current system.
  • Measure improvements in lead capture, response time, and sales follow-ups.

✅ Step 4: Get buy-in & scale up

  • Present your test results to leadership with clear ROI data.
  • Train teams using quick-start guides and vendor support.
  • Roll out the new system across all events for seamless lead management.

💡 Tip: A structured approach to evaluating and adopting tech ensures a smooth transition with minimal disruption.

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The real risk? Sticking with the status quo.

Every event presents an opportunity to capture high-value leads, engage with prospects, and drive revenue. Sticking with outdated, inefficient processes means missing out—again and again.

Why wait? Try momencio risk-free and see how frictionless, intuitive event lead management changes the game.

📩 Download the full guide now and make the switch with confidence!

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About the game: Scratch for Cheer

Welcome to Scratch for Cheer!

The holidays are a time to give and celebrate, and we at momencio want to share the cheer with you! Join our festive game, leave reviews about your experience with momencio, and unlock rewards in the form of Amazon gift cards. The more platforms you choose to review, the more cheer you unlock! Plus, you can earn extra rewards by inviting coworkers to join in the fun.

Here’s everything you need to know to participate, win, and share the cheer!

How to play

  1. Start the Game:
    • Visit the game microsite and click “Play Now”.
  2. Select Review Platforms:
    • Choose the platforms where you’ll write your reviews.
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    • Your reward depends on the number of platforms you select and complete reviews for, so choose wisely!
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  4. Provide Your Details:
    • Enter your full name, company name, and work email address (personal email addresses will not be accepted).
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  1. Spread the Cheer for Bonuses:
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  3. Submit Proof of Your Reviews: After publishing your reviews, email proof to cheer@momencio.com. Your proof should include:
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How you win

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  • Rewards are issued as Amazon gift cards to your work email address.


Important:

  • If you select multiple platforms but do not submit proof for all of them, your reward will be adjusted to match the verified reviews. For example: If you select three platforms but submit proof for only two, your reward will correspond to the two verified reviews.
  • No proof submitted? No reward will be issued.

Terms & Conditions

  1. Eligibility:
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    • Reviews must be genuine and adhere to the review guidelines of each platform.
  2. Proof of Reviews:
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      • The date of the review.
  3. Referral Bonus:
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    • For each coworker who joins and submits proof of at least one review, you’ll earn an additional $15 bonus.
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    • All rewards will be issued by January 29, 2025, after reviews and referrals are verified.
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Key dates to remember

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Need help?
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momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges,
AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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