A guide to overcoming adoption fears and unlocking effortless event success with momencio.
1. “Will My Team Even Use This?”
🔍 The fear: “what if my team won’t use it?”
💬 “We’ve tried new tools before, and no one used them.”
💬 “Sales teams hate complicated software.”
💬 “My team already has too much on their plate.”
It’s a valid concern. Change can be hard. If a tool isn’t easy to use, it won’t get used. Period.
Reality Check: Event professionals juggle too many responsibilities to waste time on clunky tools. If adoption is difficult, people fall back on what’s familiar—even if that means scribbling notes on a business card.
So, what makes momencio different?
✅ The fit: why your team will actually use momencio
1️. Short learning curve—it’s as simple as scanning a badge
If your team can take a picture on their phone, they can use momencio. It’s that easy.
🔹 No clunky spreadsheets.
🔹 No manual data entry.
🔹 No extra steps.
2. Sales teams actually love it (yes, really)
The truth? Salespeople only use tools that help them close deals faster.
👎 Old way: Leads sit untouched for weeks after an event.
👍 momencio way: Hot leads get real-time engagement insights before they go cold.
💡 Example: Instead of waiting for an Excel sheet full of names, your sales team can see exactly who’s engaging with your content in real time—so they can follow up while interest is still high.
3️. No extra work—automation does the heavy lifting
With momencio, your team doesn’t have to remember to follow up.
- Instant follow-ups → The system automatically sends personalized post-event emails.
- Lead scoring → The hottest leads get priority, so reps focus on the right
- CRM sync → Leads automatically integrate with your existing workflow—no manual input needed.
🎯 The action plan: ensuring team buy-in
Want to make sure your team adopts momencio from day one? Here’s how:
✅ 1. Give a 10-minute demo (Show, don’t tell)
- Let them see it in action instead of explaining.
- Show how fast it captures leads & automates follow-ups.
- Ask: “Would this make your job easier?” (The answer will be yes.)
✅ 2. Assign a champion (One person to lead the charge)
- Pick one team member to test it at the next event.
- Once they see the results, the rest of the team will follow.
✅ 3. Start small: use it at one event
- No need for a massive rollout—just test it at your next trade show.
- If it works (and it will), expanding to more events is a no-brainer.
🔥 Story: The skeptical sales team
Lisa, a seasoned field marketer, had been here before.
Her company had tried three different event tech solutions in the past two years. Each time, the same story played out: Leadership got excited, a new tool was rolled out, and within weeks… her team had quietly abandoned it.
The excuses were always the same:
❌ “It takes too much time to learn.”
❌ “I’ll just use my notebook instead.”
❌ “I already have a system that works for me.”
So when Lisa’s VP introduced yet another event tool—momencio—she braced for another team rebellion.
Except this time… something was different.
Instead of resistance, her team was using it immediately.
🚀 Within the first hour at their trade show, they had already scanned 30+ leads.
🚀 By the end of the day, every single lead had personalized follow-ups ready to go.
🚀 A week later, their highest-priority leads were already moving through the sales pipeline.
Lisa’s biggest lesson? Adoption isn’t about tools—it’s about trust. When a tool is simple, seamless, and actually makes their lives easier, teams don’t need to be convinced. They just… use it.
2. “How does this fit into our existing tech stack?”
🔍 The fear: “Will this be another tech headache?”
💬 “We already use a CRM—won’t this be redundant?”
💬 “Integration sounds like a nightmare.”
💬 “We don’t have IT resources to set this up.”
You’ve invested in CRM, marketing automation, and event management tools—and now you’re worried that adding momencio will create more complexity.
Good news: It won’t.
Reality check: The real problem isn’t adding a new tool—it’s using disconnected tools that don’t communicate. If your event data isn’t flowing seamlessly into your existing system, you’re losing valuable insights and sales opportunities.
✅ The fit: why momencio works with your tech, not against it
Seamless CRM & marketing automation sync
momencio doesn’t replace your CRM—it enhances it.
- Instant two-way sync with HubSpot.
- Leads captured in real time—no more manual data transfers.
- Engagement insights flow directly into your pipeline, so sales can act fast.
No IT headaches—plug-and-play setup
Unlike traditional event tools that require custom API work and weeks of configuration, momencio is built for immediate deployment.
- No coding, no developers, no IT tickets.
- Simple admin setup in minutes.
- Automatic data mapping ensures nothing falls through the cracks.
Data that actually makes sense—no more silos
Most event tools dump lead lists into a spreadsheet, leaving sales teams to sort through incomplete or duplicate data.
With momencio, every lead is richly tagged with:
- Which marketing content they engaged with
- Which follow-ups have already been triggered
- Lead score showing engagement
The action plan: How to integrate momencio in minutes
✅ 1. Connect to your CRM
- Log in to momencio, select your CRM, and authenticate—done in a few clicks.
- Choose your data fields to ensure a perfect match.
✅ 2. Automate lead enrichment & follow-ups
- Set up instant email triggers so every new lead gets a personalized follow-up—no manual work needed.
- Assign lead scores based on real-time engagement.
✅ 3. Sync with marketing automation
- Auto-tag leads based on event interactions for hyper-personalized nurturing campaigns.
- Send hot leads directly to sales, so they act before competitors do.
Final thought: Your event data, finally working for you
So, the real question isn’t “How will this fit into our tech stack?”
It’s “Why aren’t we already using this?”
🔥 Story: The integration nightmare that never happened
John, the sales operations manager at a fast-growing SaaS company, had been through this before.
Every time a new event tool was introduced, it came with the same headache:
❌ Weeks of IT back-and-forth.
❌ Data stuck in disconnected systems.
❌ Sales reps manually exporting and re-importing leads.
So when his marketing team proposed using momencio at their next trade show, John’s response was immediate: “No way. We don’t have time for another integration disaster.”
Except… this time was different.
🚀 No IT involvement needed.
🚀 CRM integration set up in minutes, not weeks.
🚀 Leads automatically flowing into their pipeline—in real time.
Instead of the expected headache, John experienced something new: zero friction, zero delays, and complete visibility into event performance.
Download our full “13 questions you might get about switching to momencio—And how to answer them” guide to help make the case internally.
3. “What if this doesn’t actually improve ROI?”
🔍 The fear: “How do I know this will actually work?”
💬 “We’ve spent money on event tools before and saw no difference.”
💬 “How do I prove this investment to my leadership?”
💬 “How do I measure if it’s actually working?”
If you’re going to invest in another event tool, it needs to actually increase revenue, improve efficiency, and prove its value.
Reality check: The problem isn’t spending on event tech—it’s spending on tools that don’t connect the dots between leads and revenue. If your event data isn’t driving pipeline growth, you’re missing out on ROI that should be yours.
✅ The fit: Why momencio delivers measurable ROI
More leads, better leads—without extra effort
Events are great for collecting leads—but how many of them actually turn into customers?
momencio doesn’t just capture leads—it enriches them.
Lead scoring ranks the hottest prospects instantly.
Automated follow-ups keep engagement alive without manual effort.
Real-time insights: Know what’s working (and what’s not)
Most event marketers struggle to prove success because they can’t track what happens after the event.
With momencio, you get:
- Live dashboards showing lead engagement, content views, and follow-ups.
- Immediate ROI reporting—know exactly which leads are converting.
- Integration with sales data so you can connect leads to closed deals.
With follow-up materials leads are 5x more likely to convert. No more “black hole” events—track revenue impact effortlessly
Traditionally, event ROI is hard to measure. With momencio, it’s crystal clear.
✅ From badge scan to closed deal—see every touchpoint in the buyer’s journey.
✅ Automatically sync event data to pipeline forecasts—no more guessing ROI.
✅ Real-time engagement alerts for sales—strike while interest is high.
🔥 Story: The CMO who finally proved event ROI
For years, Sarah, a CMO in the tech industry, fought the same battle after every trade show:
❌ Leadership questioned whether events were worth the spend.
❌ Sales teams weren’t following up fast enough.
❌ She struggled to connect event efforts to revenue.
When she implemented momencio, everything changed.
📊 Within one event, she had real-time engagement data.
💰 She tracked $1.2M in pipeline directly from event leads.
📈 Her leadership team increased next year’s event budget by 3X.
Her biggest lesson? “If you can’t measure it, you can’t improve it.” With momencio, proving event ROI became effortless.
🚀 Final thought: ROI isn’t a guess—it’s a guarantee
The real question isn’t “What if this doesn’t improve ROI?”
It’s “How much ROI are we leaving on the table without it?”
Read the whole article in this guide
Taking the first step toward event technology adoption
If your team is ready to streamline operations, improve engagement, and boost event performance, start with small, high-impact tech solutions:
✅ Automated lead capture to eliminate manual data entry.
✅ Event apps that enhance attendee interaction.
✅ AI-powered analytics to measure event success and optimize future strategies.
✅ CRM integration for seamless follow-ups and higher conversions.
Let technology work for you
Event technology isn’t here to complicate your workflow—it’s here to simplify it, maximize efficiency, and drive results. The sooner your team takes the leap, the faster you’ll experience the time savings, engagement boosts, and revenue growth that come with smart event tech solutions.
