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What’s Your Hidden Event Obstacle?

Events can be a whirlwind of planning, engagement, and follow-ups—but what’s the one hidden challenge holding you back?

Take this quick quiz to reveal your biggest event obstacle and get tailored insights to conquer it!

What's Your Hidden Event Obstacle?

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How do you typically capture leads at events?

I rely on business cards and handwritten notes.

I use a lead capture app but forget to follow up quickly.

I scan badges but have trouble prioritizing leads later.

I don’t focus on lead capture during the event—just conversations.

I have a solid process, but integrating leads into my CRM is a hassle.

Your booth is bustling, but are attendees engaging?

Not really, it feels like people pass by without stopping.

Yes, but I struggle to turn engagement into solid leads.

People engage, but I don’t have a way to measure interest levels.

I'm not sure; I’m too busy running the booth to notice.

Engagement is decent, but I wish I had more interactive elements.

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What happens to your leads after the event?

They get lost in spreadsheets or never make it into the CRM.

I send a mass email, but I don’t get much response.

I manually sort and follow up, but it takes weeks.

I wait for my sales team to handle it, but I’m unsure of their progress.

I automate follow-ups but don’t always track conversions.

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What is your biggest frustration with event ROI?

I can't prove that my events bring real business value.

I get leads, but they don’t convert into actual deals.

I struggle to connect event engagement data to sales results.

My company doesn’t invest in the right tools to track ROI.

I get some ROI insights, but they’re hard to act on.

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How do you feel about event technology?

I stick to what I know—new tech seems complicated.

I use tech, but I feel like I’m not maximizing its potential.

I wish my tools were better integrated for a seamless process.

I rely on tech, but my team resists adopting new tools.

I embrace event tech, but it still has limitations.

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