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TL; DR Are you ready to recover, refocus, and actually close those leads? You’ve already done the hardest part—running a successful event. But if you don’t close the loop, you’re ...
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Most event marketers are stuck in a cycle. They invest months planning for a trade show, execute with precision, and then… nothing. The leads don’t convert. The follow-ups don’t land. ...
If you ask most event professionals what success looks like on the trade show floor, they’ll point to the scanner. More scans, more leads, more opportunity—right? Except that’s not how ...
Leads. You walk away from the event with hundreds of them. Badges scanned. Hands shaken. Interest piqued. And then what? Your inbox is full. Your CRM has new entries. Your ...
You spent three days on the trade show floor. You hustled through back-to-back demos, collected hundreds of leads, and maybe even snagged a few handshakes that felt like closed deals. ...
Trade shows are loud. Not just the noise, but the noise of expectation. Booths. Badges. Banners. Bragging. And somehow, in all that effort, in all that spend, we forget the ...
Most businesses don’t have a trade show problem. They have a follow-up problem, the larger pie of the marketing sales leads. They spend tens of thousands of dollars on booth ...
Lead vs. prospect: what’s the difference, really? Leads and prospects. Two words tossed around in sales and marketing like a well-worn football. Some people use them interchangeably, assuming they mean ...
Event lead capture is no longer about just collecting business cards and scanning badges. B2B events, trade shows, and expos have evolved into high-intent marketing opportunities where every interaction needs ...
Hybrid events have redefined the event industry, offering a flexible approach that blends physical and digital experiences. With the rise of remote work and global connectivity, more organizations are embracing ...
Trade shows, conferences, and conventions aren’t just networking opportunities—they’re battlegrounds. Every booth is a competitor. Every prospect is short on time. And every interaction is either a foot in the ...
Trade shows are resurging as a powerhouse for B2B lead generation in 2025. But, exhibiting isn’t cheap – companies allocate nearly one-third (31.6%) of their marketing budgets to events – ...
The hesitation is real—but so is the opportunity Event teams know that technology can streamline processes, improve lead capture, and boost post-event engagement. Yet, many hesitate to switch from outdated ...
Event teams operate in high-pressure environments, where precision and efficiency are critical. Despite this, many teams hesitate to embrace event management software and automation tools, fearing high costs, complex implementation, ...
Your event is over, and you’ve collected hundreds—maybe even thousands—of leads. But now, weeks have passed, and your inbox is full of unresponsive contacts. Sound familiar? You’re not alone. More ...
A great sales pitch means nothing if the lead is left unattended. Follow-ups are where deals are won or lost, yet they remain one of the most overlooked and mismanaged ...
A packed trade show booth may seem like a clear indicator of success, but booth traffic alone is a misleading metric. Many exhibitors focus on attracting as many visitors as ...
The best event strategies don’t just focus on attendance numbers—they prioritize engagement at every touchpoint. Yet, only 45% of event marketers actively map out event journeys, missing opportunities to enhance ...
In 1962, David Ogilvy, the father of advertising, declared, “The customer is not a moron. She is your wife.” Replace “wife” with “attendee,” and you grasp the essence of modern ...
Companies with aligned sales and marketing teams are 67% more likely to close deals and generate 32% higher revenue annually. Yet, many organizations still struggle to create seamless collaboration between ...
When planning a conference, the voices of your attendees hold the key to its success. In fact, research indicates that 63% of event marketers believe attendee feedback at conferences is ...
Trade shows are the lifeblood of B2B marketing, driving an estimated 81% of in-person lead generation. However, engaging visitors at your booth is no small feat. Attendees are bombarded with ...
Did you know that 80% of trade show leads are never followed up? Despite the substantial investments in booth setups and marketing efforts, many businesses fail to capitalize on the ...
For event sales reps, crafting tailored follow-ups is no longer optional—it’s essential. With the help of ChatGPT prompts for event sales, sales leaders can create personalized outreach that resonates with ...
Event organizers continually strive to enhance attendee experiences, making feedback an indispensable part of the event planning and improvement process. But what questions should you include in your event survey ...
Attendees seek unique experiences that resonate with their specific interests. Nobody gets excited about attending a cookie-cutter event anymore. Event personalization is the key to making a lasting impact in ...
B2B trade fairs are not just events—they are high-stakes arenas where businesses showcase their expertise, build trust, and ignite relationships that can fuel long-term growth. For many companies, trade fairs ...
The global trade show industry, boasting a market revenue of $50.6 billion, serves as a vital lead generation arena for countless businesses navigating the complexities of event planning and lead ...
Lead retrieval has become a cornerstone of modern event marketing, promising to turn booth interactions into meaningful business opportunities. Yet, despite the growing sophistication of lead retrieval systems, many businesses ...
Trade shows remain one of the most powerful platforms for generating high-quality leads, with 81% of attendees having buying authority. However, capturing free leads at these events without sacrificing quality ...
The speed at which businesses respond to leads directly impacts sales success. According to recent studies, companies that follow up within an hour are seven times more likely to qualify ...
Trade fairs remain one of the most effective platforms for businesses to connect with prospects, but the challenge lies in turning a trade fair lead into actionable leads. Companies that ...
Lead capture strategy is a crucial aspect of any successful marketing campaign. In simple terms, it’s the process of collecting contact information from potential customers who have shown an interest ...
Hosting an event can be a great way to generate leads and drive business growth. However, simply hosting an event is not enough – you need to have a solid ...
Every event professional has been there. You leave an event feeling optimistic, armed with a long list of leads. But as you sit down to follow up, reality sets in. ...
Lead capture is the backbone of successful event marketing. Research shows that 68% of marketers struggle to measure ROI effectively due to inadequate lead capture systems. Without the right tools, ...
In this digital world, businesses are trying to leverage advanced tools and techniques to maximize their sales efforts. One such technique is lead scoring, which helps you identify your most ...
Chicago trade shows have long held the baton for premier trade shows in the country, and 2025 is set to solidify its reputation further. With over 200 annual conventions and ...
Tech conferences have become more than just events; they are now vital platforms for connecting, learning, and staying ahead in a rapidly evolving industry. Whether you are a tech professional, ...
The food industry is constantly evolving, and staying ahead of the curve requires more than just innovation—it demands connection. Food trade shows in the USA offer unparalleled opportunities to network, ...
Trade shows are a cornerstone of business growth in the United States, offering opportunities to network, innovate, and close deals. With over 10,000 trade shows held annually, businesses must be ...
Trade shows and industry events stand as monumental pillars in the realm of professional networking and business development. Historically, these gatherings have served as fertile ground for cultivating partnerships, sparking ...
Q1 trade shows in the USA in 2025 generally remain the talk of the town throughout the year, as it hosts some of the most significant trade shows in the ...
Success at a trade show is never a matter of chance. It requires a well-thought-out strategy that integrates pre-show preparation, in-event execution, and post-show follow-up. Some of the best trade ...
Trade shows present a unique confluence of opportunities for marketing professionals to showcase their brands, forge new business relationships, and gain invaluable insights into industry trends. However, the dynamic and ...
Trade shows are the heartbeat of business networking and lead generation, especially in the United States, home to some of the world’s biggest trade shows. Events like CES, IMTS, and ...
Best Trade Show Games: Checklist for Success | Engage and Attract: When the trade show floor becomes a battleground for attention, the winners are those who innovate to engage. Best ...
Trade shows offer a unique convergence of innovation, networking, and business opportunities, with event planners consistently seeking novel ways to capture attendees’ interest and stand out among competitors. Among the ...
Why does gamification at events hold the key to unprecedented attendee engagement and satisfaction? In an era where traditional engagement tactics no longer suffice, gamification emerges as a dynamic solution, ...
Sustainability in event planning is rapidly gaining traction in the meetings sector. Modern event professionals are increasingly environmentally conscious, striving to make a positive impact on our planet. While the ...
A guide to overcoming adoption fears and unlocking effortless event success with momencio. 1. “Will My Team Even Use This?” 🔍 The fear: “what if my team won’t use it?” ...
The new brand aligns with momencio’s unprecedented AI-powered event lead capture and activation, focusing on accelerating sales. Philadelphia, October 10, 2024 – momencio, the leading platform for event lead capture, ...
Event lead capture tech – In a world where technology evolves at breakneck speeds, staying ahead in the event marketing domain demands not just keeping pace but leading the charge. ...
Get to know momencio – FAQs The ability to convert event leads swiftly and effectively into successful business outcomes is paramount. Yet, many organizations need to grapple with outdated, fragmented ...
Introduction Startups thrive on innovation, agility, and the efficient utilization of resources to carve out their niche in competitive markets. In this journey, the choice of tools, especially for marketing ...
Why momencio is an event tool for sales: The reasoning behind momencio’s position as an indispensable event tool for sales crystallizes when considering the comprehensive journey from event lead to ...
momencio Overview momencio is a comprehensive event platform designed to streamline lead capture and management, enhance engagement, and improve follow-up with event leads. Founded by Manos Sifakis, momencio is dedicated ...
In an industry experiencing rapid consolidation, as seen with Cvent’s recent acquisition of iCapture, momencio emerges as a trailblazer, offering innovative and comprehensive solutions in event marketing technology. momencio app ...
Networking, sales, or discovery. No matter what goals a company might have to participate in a trade show, it all boils down to how effectively they are able to connect, ...
