insights to ignite your sales and marketing efforts
TL; DR Are you ready to recover, refocus, and actually close those leads? You’ve already done the hardest part—running a successful event. But if you don’t close the loop, you’re ...
featured
browse our articles
Most event marketers are stuck in a cycle. They invest months planning for a trade show, execute with precision, and then… nothing. The leads don’t convert. The follow-ups don’t land. ...
If you ask most event professionals what success looks like on the trade show floor, they’ll point to the scanner. More scans, more leads, more opportunity—right? Except that’s not how ...
Leads. You walk away from the event with hundreds of them. Badges scanned. Hands shaken. Interest piqued. And then what? Your inbox is full. Your CRM has new entries. Your ...
You spent three days on the trade show floor. You hustled through back-to-back demos, collected hundreds of leads, and maybe even snagged a few handshakes that felt like closed deals. ...
Trade shows are loud. Not just the noise, but the noise of expectation. Booths. Badges. Banners. Bragging. And somehow, in all that effort, in all that spend, we forget the ...
Most businesses don’t have a trade show problem. They have a follow-up problem, the larger pie of the marketing sales leads. They spend tens of thousands of dollars on booth ...
Lead vs. prospect: what’s the difference, really? Leads and prospects. Two words tossed around in sales and marketing like a well-worn football. Some people use them interchangeably, assuming they mean ...
Event lead capture is no longer about just collecting business cards and scanning badges. B2B events, trade shows, and expos have evolved into high-intent marketing opportunities where every interaction needs ...
Hybrid events have redefined the event industry, offering a flexible approach that blends physical and digital experiences. With the rise of remote work and global connectivity, more organizations are embracing ...
Trade shows, conferences, and conventions aren’t just networking opportunities—they’re battlegrounds. Every booth is a competitor. Every prospect is short on time. And every interaction is either a foot in the ...
Trade shows are resurging as a powerhouse for B2B lead generation in 2025. But, exhibiting isn’t cheap – companies allocate nearly one-third (31.6%) of their marketing budgets to events – ...
The hesitation is real—but so is the opportunity Event teams know that technology can streamline processes, improve lead capture, and boost post-event engagement. Yet, many hesitate to switch from outdated ...
Event teams operate in high-pressure environments, where precision and efficiency are critical. Despite this, many teams hesitate to embrace event management software and automation tools, fearing high costs, complex implementation, ...
Your event is over, and you’ve collected hundreds—maybe even thousands—of leads. But now, weeks have passed, and your inbox is full of unresponsive contacts. Sound familiar? You’re not alone. More ...
A great sales pitch means nothing if the lead is left unattended. Follow-ups are where deals are won or lost, yet they remain one of the most overlooked and mismanaged ...
A packed trade show booth may seem like a clear indicator of success, but booth traffic alone is a misleading metric. Many exhibitors focus on attracting as many visitors as ...
The best event strategies don’t just focus on attendance numbers—they prioritize engagement at every touchpoint. Yet, only 45% of event marketers actively map out event journeys, missing opportunities to enhance ...
In 1962, David Ogilvy, the father of advertising, declared, “The customer is not a moron. She is your wife.” Replace “wife” with “attendee,” and you grasp the essence of modern ...
A guide to overcoming adoption fears and unlocking effortless event success with momencio. 1. “Will My Team Even Use This?” 🔍 The fear: “what if my team won’t use it?” ...
Planning an event feels like juggling a thousand moving pieces—venue bookings, vendor coordination, attendee management, and last-minute surprises. Even experienced planners know that one missed detail can turn an event ...
The last booth is packed up, the final handshake is done, and the event is officially over. But if you think your job is finished, you’re making the same mistake ...
TL;DR Most event marketers focus on collecting leads, but the real challenge is converting them into actual sales. 79% of event-generated leads never receive follow-ups, leading to lost opportunities and ...
Introduction The event industry stands on the brink of a transformative 2025, armed with insights and statistics that spell a clear message for professionals: adapt and innovate. A staggering 83% ...
Let us tell you a story about Sarah. Sarah spent 6 months preparing for her first trade show. She designed glossy brochures, rehearsed her pitch, and even bought a brand-new ...
Planning a successful event requires meticulous attention to detail and a structured approach. By following a comprehensive event planning checklist, you can ensure that no critical aspect is overlooked, leading ...
Lead generation is the lifeline of any successful business, and finding innovative ways to attract high-quality prospects is more critical than ever in 2025. According to recent research, 61% of ...
In 2025, amidst the rapid evolution of AI, B2B event lead generation marketers are constantly seeking innovative strategies to stand out and drive meaningful engagement during events. A compelling statistic ...
For exhibitors, the success of an event hinges on more than just setting up a visually appealing booth or engaging with attendees. It’s about measuring and analyzing the right metrics ...
One challenge constantly stands out for event marketers: accelerating the sales cycle to maximize ROI from events. Research shows that 79% of leads generated during events fall through the cracks ...
For today’s exhibitors, success at a trade show or hybrid event is about more than simply drawing a crowd. The true metric of success is event strategy for lead conversion—transforming ...
Trade shows can be intense. With the sheer volume of attendees passing through, each conversation feels like a potential opportunity. But in reality, only a fraction of those interactions are ...
Lead capture can make or break your success at a trade show or hybrid event. You spend weeks preparing for the big day, but when it comes to turning conversations ...
For businesses aiming to maximize lead conversion, choosing the right lead capture software that integrates smoothly with their CRM system is no longer optional—it’s essential. As sales teams become more ...
So, you have survived the chaos of the event floor – handshakes, quick pitches, and maybe a few too many cups of coffee. Now, you are back at the office, ...
Capturing high-quality leads is a fundamental goal at any trade show, but achieving this amidst the bustling environment of such events can be challenging. In 2021 alone, the trade show ...
Trade shows are pivotal for businesses seeking to expand their reach and enhance their market presence. However, common pitfalls can significantly affect the outcome and overall return on investment of ...
Diving into the world of trade shows can be daunting for newcomers, with success hinging on numerous factors, from booth design to attendee engagement. Yet, the potential rewards in terms ...
As we look ahead to the international trade shows 2024, it’s evident that the landscape is evolving rapidly, influenced by technological advancements, changing market dynamics, and the global push towards ...
Walking into international trade shows without a plan, and hoping to make a few connections, handing out business cards is not going to cut it anymore. International trade shows are ...
Trade Shows for Energy in 2024 – Introduction As the energy sector faces a period of unprecedented transformation, the importance of staying ahead of industry trends has never been greater. ...
The real estate sector thrives on knowledge, networking, and exposure to the latest market trends. In the bustling calendar of real estate professionals, trade shows stand out as pivotal events ...
Participation in trade shows can be a pivotal move for businesses aiming to catapult their brand into the market forefront. 2024’s lineup of USA Trade Shows for Business presents a ...
Top USA Science Trade Shows in 2024 Data power the best events teams. A staggering 80% of marketers believe live events are critical to their company’s success, with the science ...
Trade shows are the lifeblood of B2B marketing, driving an estimated 81% of in-person lead generation. However, engaging visitors at your booth is no small feat. Attendees are bombarded with ...
Best Trade Show Games: Checklist for Success | Engage and Attract: When the trade show floor becomes a battleground for attention, the winners are those who innovate to engage. Best ...
Trade shows offer a unique convergence of innovation, networking, and business opportunities, with event planners consistently seeking novel ways to capture attendees’ interest and stand out among competitors. Among the ...
Why does gamification at events hold the key to unprecedented attendee engagement and satisfaction? In an era where traditional engagement tactics no longer suffice, gamification emerges as a dynamic solution, ...
Sustainability in event planning is rapidly gaining traction in the meetings sector. Modern event professionals are increasingly environmentally conscious, striving to make a positive impact on our planet. While the ...
The new brand aligns with momencio’s unprecedented AI-powered event lead capture and activation, focusing on accelerating sales. Philadelphia, October 10, 2024 – momencio, the leading platform for event lead capture, ...
Event lead capture tech – In a world where technology evolves at breakneck speeds, staying ahead in the event marketing domain demands not just keeping pace but leading the charge. ...
Get to know momencio – FAQs The ability to convert event leads swiftly and effectively into successful business outcomes is paramount. Yet, many organizations need to grapple with outdated, fragmented ...
Introduction Startups thrive on innovation, agility, and the efficient utilization of resources to carve out their niche in competitive markets. In this journey, the choice of tools, especially for marketing ...
Why momencio is an event tool for sales: The reasoning behind momencio’s position as an indispensable event tool for sales crystallizes when considering the comprehensive journey from event lead to ...
momencio Overview momencio is a comprehensive event platform designed to streamline lead capture and management, enhance engagement, and improve follow-up with event leads. Founded by Manos Sifakis, momencio is dedicated ...
In an industry experiencing rapid consolidation, as seen with Cvent’s recent acquisition of iCapture, momencio emerges as a trailblazer, offering innovative and comprehensive solutions in event marketing technology. momencio app ...
Networking, sales, or discovery. No matter what goals a company might have to participate in a trade show, it all boils down to how effectively they are able to connect, ...
Transforming event lead management for the digital age In a significant advancement for the event industry, momencio proudly introduces its latest innovation – AI Lead Enrichment, powered by Artificial Intelligence. ...
