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TL;DR (Too Long; Didn’t Read) The big idea Networking at events isn’t just about collecting business cards. It’s about building lasting relationships. Successful event professionals go beyond the handshake by ...
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If you ask most event professionals what success looks like on the trade show floor, they’ll point to the scanner. More scans, more leads, more opportunity—right? Except that’s not how ...
You spent three days on the trade show floor. You hustled through back-to-back demos, collected hundreds of leads, and maybe even snagged a few handshakes that felt like closed deals. ...
Trade shows are loud. Not just the noise, but the noise of expectation. Booths. Badges. Banners. Bragging. And somehow, in all that effort, in all that spend, we forget the ...
You’ve been there. Standing at your booth, surrounded by a sea of potential clients. The energy is high, conversations are flowing, but as the event wraps up, you find yourself ...
Most businesses don’t have a trade show problem. They have a follow-up problem, the larger pie of the marketing sales leads. They spend tens of thousands of dollars on booth ...
Event lead capture is no longer about just collecting business cards and scanning badges. B2B events, trade shows, and expos have evolved into high-intent marketing opportunities where every interaction needs ...
Hybrid events have redefined the event industry, offering a flexible approach that blends physical and digital experiences. With the rise of remote work and global connectivity, more organizations are embracing ...
Most companies spend thousands of dollars on trade shows and industry events but then are left wondering how to get event sales leads. They send their best sales reps, set ...
Trade shows remain a cornerstone of B2B marketing, but turning booth visitors into qualified leads requires the right strategy and software. Having a dedicated event lead capture app can dramatically ...
Trade shows, conferences, and conventions aren’t just networking opportunities—they’re battlegrounds. Every booth is a competitor. Every prospect is short on time. And every interaction is either a foot in the ...
Trade shows are resurging as a powerhouse for B2B lead generation in 2025. But, exhibiting isn’t cheap – companies allocate nearly one-third (31.6%) of their marketing budgets to events – ...
The hesitation is real—but so is the opportunity Event teams know that technology can streamline processes, improve lead capture, and boost post-event engagement. Yet, many hesitate to switch from outdated ...
Event teams operate in high-pressure environments, where precision and efficiency are critical. Despite this, many teams hesitate to embrace event management software and automation tools, fearing high costs, complex implementation, ...
Your event is over, and you’ve collected hundreds—maybe even thousands—of leads. But now, weeks have passed, and your inbox is full of unresponsive contacts. Sound familiar? You’re not alone. More ...
A great sales pitch means nothing if the lead is left unattended. Follow-ups are where deals are won or lost, yet they remain one of the most overlooked and mismanaged ...
A packed trade show booth may seem like a clear indicator of success, but booth traffic alone is a misleading metric. Many exhibitors focus on attracting as many visitors as ...
The best event strategies don’t just focus on attendance numbers—they prioritize engagement at every touchpoint. Yet, only 45% of event marketers actively map out event journeys, missing opportunities to enhance ...
In 1962, David Ogilvy, the father of advertising, declared, “The customer is not a moron. She is your wife.” Replace “wife” with “attendee,” and you grasp the essence of modern ...
A guide to overcoming adoption fears and unlocking effortless event success with momencio. 1. “Will My Team Even Use This?” 🔍 The fear: “what if my team won’t use it?” ...
Planning an event feels like juggling a thousand moving pieces—venue bookings, vendor coordination, attendee management, and last-minute surprises. Even experienced planners know that one missed detail can turn an event ...
The last booth is packed up, the final handshake is done, and the event is officially over. But if you think your job is finished, you’re making the same mistake ...
TL;DR Most event marketers focus on collecting leads, but the real challenge is converting them into actual sales. 79% of event-generated leads never receive follow-ups, leading to lost opportunities and ...
Introduction The event industry stands on the brink of a transformative 2025, armed with insights and statistics that spell a clear message for professionals: adapt and innovate. A staggering 83% ...
Let us tell you a story about Sarah. Sarah spent 6 months preparing for her first trade show. She designed glossy brochures, rehearsed her pitch, and even bought a brand-new ...
Planning a successful event requires meticulous attention to detail and a structured approach. By following a comprehensive event planning checklist, you can ensure that no critical aspect is overlooked, leading ...
Lead generation is the lifeline of any successful business, and finding innovative ways to attract high-quality prospects is more critical than ever in 2025. According to recent research, 61% of ...
In 2025, amidst the rapid evolution of AI, B2B event lead generation marketers are constantly seeking innovative strategies to stand out and drive meaningful engagement during events. A compelling statistic ...
One challenge constantly stands out for event marketers: accelerating the sales cycle to maximize ROI from events. Research shows that 79% of leads generated during events fall through the cracks ...
For today’s exhibitors, success at a trade show or hybrid event is about more than simply drawing a crowd. The true metric of success is event strategy for lead conversion—transforming ...
Trade shows can be intense. With the sheer volume of attendees passing through, each conversation feels like a potential opportunity. But in reality, only a fraction of those interactions are ...
Lead capture can make or break your success at a trade show or hybrid event. You spend weeks preparing for the big day, but when it comes to turning conversations ...
For businesses aiming to maximize lead conversion, choosing the right lead capture software that integrates smoothly with their CRM system is no longer optional—it’s essential. As sales teams become more ...
So, you have survived the chaos of the event floor – handshakes, quick pitches, and maybe a few too many cups of coffee. Now, you are back at the office, ...
The road to converting a lead into a customer can be long and challenging, especially if you’re in the B2B business domain. The number of decision-makers actually makes a significant ...
When it comes to evaluating the success of an event, many organizers and marketers instinctively turn to financial metrics such as ROI. After all, numbers on a balance sheet seem ...
The stakes at trade shows and events are high and the challenge is not attracting attendees to your booth, it’s what happens once they are there. Effective in-booth engagement strategies ...
Introduction If you rely only on AI for lead generation at events, you would be leaving money on the table. Sure, AI is fast. It’s efficient. But when it comes ...
Introduction When it comes to event sales, networking is not just a bonus—it’s the main event. Over 67% of business leaders said that face-to-face interactions, particularly at conferences and trade ...
Introduction Lead-chasing at a trade show event is a waste of time. Despite the common belief that more leads mean more sales, the numbers don’t lie—80% of trade show event ...
Why Event Sales Representatives Struggle to Convert Events are like the Super Bowl of sales. You’ve got all the right players—potential customers, decision-makers, and influencers—gathered in one place. The excitement ...
In the competitive world of car sales, capturing and nurturing leads efficiently is essential for success. Johnson’s Auto Dealership serves as a prime example of how leveraging modern technology can ...
Car dealerships face numerous challenges in today’s competitive market, from managing an influx of leads to ensuring effective follow-up strategies. With an average lead conversion rate of just 5-10% and ...
Align Event Marketers and Sales: The fusion of event marketing and sales efforts represents a strategic lever capable of catapulting events from mere networking opportunities to pivotal sales catalysts. Amidst ...
Chicago trade shows have long held the baton for premier trade shows in the country, and 2025 is set to solidify its reputation further. With over 200 annual conventions and ...
Tech conferences have become more than just events; they are now vital platforms for connecting, learning, and staying ahead in a rapidly evolving industry. Whether you are a tech professional, ...
The food industry is constantly evolving, and staying ahead of the curve requires more than just innovation—it demands connection. Food trade shows in the USA offer unparalleled opportunities to network, ...
Trade shows are a cornerstone of business growth in the United States, offering opportunities to network, innovate, and close deals. With over 10,000 trade shows held annually, businesses must be ...
Trade shows and industry events stand as monumental pillars in the realm of professional networking and business development. Historically, these gatherings have served as fertile ground for cultivating partnerships, sparking ...
Q1 trade shows in the USA in 2025 generally remain the talk of the town throughout the year, as it hosts some of the most significant trade shows in the ...
Success at a trade show is never a matter of chance. It requires a well-thought-out strategy that integrates pre-show preparation, in-event execution, and post-show follow-up. Some of the best trade ...
B2B trade fairs are not just events—they are high-stakes arenas where businesses showcase their expertise, build trust, and ignite relationships that can fuel long-term growth. For many companies, trade fairs ...
Trade shows present a unique confluence of opportunities for marketing professionals to showcase their brands, forge new business relationships, and gain invaluable insights into industry trends. However, the dynamic and ...
Trade shows are the lifeblood of B2B marketing, driving an estimated 81% of in-person lead generation. However, engaging visitors at your booth is no small feat. Attendees are bombarded with ...
Best Trade Show Games: Checklist for Success | Engage and Attract: When the trade show floor becomes a battleground for attention, the winners are those who innovate to engage. Best ...
Trade shows offer a unique convergence of innovation, networking, and business opportunities, with event planners consistently seeking novel ways to capture attendees’ interest and stand out among competitors. Among the ...
Why does gamification at events hold the key to unprecedented attendee engagement and satisfaction? In an era where traditional engagement tactics no longer suffice, gamification emerges as a dynamic solution, ...
Sustainability in event planning is rapidly gaining traction in the meetings sector. Modern event professionals are increasingly environmentally conscious, striving to make a positive impact on our planet. While the ...
The new brand aligns with momencio’s unprecedented AI-powered event lead capture and activation, focusing on accelerating sales. Philadelphia, October 10, 2024 – momencio, the leading platform for event lead capture, ...
Event lead capture tech – In a world where technology evolves at breakneck speeds, staying ahead in the event marketing domain demands not just keeping pace but leading the charge. ...
Get to know momencio – FAQs The ability to convert event leads swiftly and effectively into successful business outcomes is paramount. Yet, many organizations need to grapple with outdated, fragmented ...
Introduction Startups thrive on innovation, agility, and the efficient utilization of resources to carve out their niche in competitive markets. In this journey, the choice of tools, especially for marketing ...
Why momencio is an event tool for sales: The reasoning behind momencio’s position as an indispensable event tool for sales crystallizes when considering the comprehensive journey from event lead to ...
momencio Overview momencio is a comprehensive event platform designed to streamline lead capture and management, enhance engagement, and improve follow-up with event leads. Founded by Manos Sifakis, momencio is dedicated ...
In an industry experiencing rapid consolidation, as seen with Cvent’s recent acquisition of iCapture, momencio emerges as a trailblazer, offering innovative and comprehensive solutions in event marketing technology. momencio app ...
Networking, sales, or discovery. No matter what goals a company might have to participate in a trade show, it all boils down to how effectively they are able to connect, ...
Transforming event lead management for the digital age In a significant advancement for the event industry, momencio proudly introduces its latest innovation – AI Lead Enrichment, powered by Artificial Intelligence. ...
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