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Most event marketers are stuck in a cycle. They invest months planning for a trade show, execute with precision, and then… nothing. The leads don’t convert. The follow-ups don’t land. ...
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TL;DR (Too Long; Didn’t Read) The big idea Networking at events isn’t just about collecting business cards. It’s about building lasting relationships. Successful event professionals go beyond the handshake by ...
Leads. You walk away from the event with hundreds of them. Badges scanned. Hands shaken. Interest piqued. And then what? Your inbox is full. Your CRM has new entries. Your ...
You spent three days on the trade show floor. You hustled through back-to-back demos, collected hundreds of leads, and maybe even snagged a few handshakes that felt like closed deals. ...
Trade shows are loud. Not just the noise, but the noise of expectation. Booths. Badges. Banners. Bragging. And somehow, in all that effort, in all that spend, we forget the ...
Most businesses don’t have a trade show problem. They have a follow-up problem, the larger pie of the marketing sales leads. They spend tens of thousands of dollars on booth ...
Lead vs. prospect: what’s the difference, really? Leads and prospects. Two words tossed around in sales and marketing like a well-worn football. Some people use them interchangeably, assuming they mean ...
Event lead capture is no longer about just collecting business cards and scanning badges. B2B events, trade shows, and expos have evolved into high-intent marketing opportunities where every interaction needs ...
Hybrid events have redefined the event industry, offering a flexible approach that blends physical and digital experiences. With the rise of remote work and global connectivity, more organizations are embracing ...
Most companies spend thousands of dollars on trade shows and industry events but then are left wondering how to get event sales leads. They send their best sales reps, set ...
Trade shows, conferences, and conventions aren’t just networking opportunities—they’re battlegrounds. Every booth is a competitor. Every prospect is short on time. And every interaction is either a foot in the ...
Trade shows are resurging as a powerhouse for B2B lead generation in 2025. But, exhibiting isn’t cheap – companies allocate nearly one-third (31.6%) of their marketing budgets to events – ...
The hesitation is real—but so is the opportunity Event teams know that technology can streamline processes, improve lead capture, and boost post-event engagement. Yet, many hesitate to switch from outdated ...
Event teams operate in high-pressure environments, where precision and efficiency are critical. Despite this, many teams hesitate to embrace event management software and automation tools, fearing high costs, complex implementation, ...
Your event is over, and you’ve collected hundreds—maybe even thousands—of leads. But now, weeks have passed, and your inbox is full of unresponsive contacts. Sound familiar? You’re not alone. More ...
A great sales pitch means nothing if the lead is left unattended. Follow-ups are where deals are won or lost, yet they remain one of the most overlooked and mismanaged ...
A packed trade show booth may seem like a clear indicator of success, but booth traffic alone is a misleading metric. Many exhibitors focus on attracting as many visitors as ...
The best event strategies don’t just focus on attendance numbers—they prioritize engagement at every touchpoint. Yet, only 45% of event marketers actively map out event journeys, missing opportunities to enhance ...
In 1962, David Ogilvy, the father of advertising, declared, “The customer is not a moron. She is your wife.” Replace “wife” with “attendee,” and you grasp the essence of modern ...
A guide to overcoming adoption fears and unlocking effortless event success with momencio. 1. “Will My Team Even Use This?” 🔍 The fear: “what if my team won’t use it?” ...
Planning an event feels like juggling a thousand moving pieces—venue bookings, vendor coordination, attendee management, and last-minute surprises. Even experienced planners know that one missed detail can turn an event ...
The last booth is packed up, the final handshake is done, and the event is officially over. But if you think your job is finished, you’re making the same mistake ...
TL;DR Most event marketers focus on collecting leads, but the real challenge is converting them into actual sales. 79% of event-generated leads never receive follow-ups, leading to lost opportunities and ...
Introduction The event industry stands on the brink of a transformative 2025, armed with insights and statistics that spell a clear message for professionals: adapt and innovate. A staggering 83% ...
Let us tell you a story about Sarah. Sarah spent 6 months preparing for her first trade show. She designed glossy brochures, rehearsed her pitch, and even bought a brand-new ...
Planning a successful event requires meticulous attention to detail and a structured approach. By following a comprehensive event planning checklist, you can ensure that no critical aspect is overlooked, leading ...
Lead generation is the lifeline of any successful business, and finding innovative ways to attract high-quality prospects is more critical than ever in 2025. According to recent research, 61% of ...
In 2025, amidst the rapid evolution of AI, B2B event lead generation marketers are constantly seeking innovative strategies to stand out and drive meaningful engagement during events. A compelling statistic ...
Trade shows and conferences are critical venues for generating leads and engaging directly with potential customers. Yet, the efficiency of capturing and managing these leads could be more optimal. AI-powered ...
Capturing high-quality leads is a fundamental goal at any trade show, but achieving this amidst the bustling environment of such events can be challenging. In 2021 alone, the trade show ...
Capturing leads effectively is not just about collecting business cards but about seamlessly integrating this information into your sales process. Integrated lead capture tools have become essential in this digital ...
Introduction Startups thrive on innovation, agility, and the efficient utilization of resources to carve out their niche in competitive markets. In this journey, the choice of tools, especially for marketing ...
momencio’s AI Universal Lead Capture: A game-changer in event marketing Momencio’s Universal Lead Capture (ULC) represents a paradigm shift in how event leads are captured and managed, integrating advanced AI ...
Networking, sales, or discovery. No matter what goals a company might have to participate in a trade show, it all boils down to how effectively they are able to connect, ...
QR code is swiftly becoming an indispensable tool in the trade show marketer’s arsenal. These compact, versatile symbols are not just a means to link the physical and digital world; ...
In the rapidly evolving world of event planning and marketing, mastering effective event lead capture is paramount for achieving event success. However, traditional event lead capture tactics may no longer ...
Every event marketer and sales team knows the pain: You collect a stack of business cards or scan hundreds of badges, but weeks later, those leads are nowhere near closing ...
Did you know that 80% of trade show leads are never followed up? Despite the substantial investments in booth setups and marketing efforts, many businesses fail to capitalize on the ...
The speed at which businesses respond to leads directly impacts sales success. According to recent studies, companies that follow up within an hour are seven times more likely to qualify ...
For event sales reps, crafting tailored follow-ups is no longer optional—it’s essential. With the help of ChatGPT prompts for event sales, sales leaders can create personalized outreach that resonates with ...
Event organizers continually strive to enhance attendee experiences, making feedback an indispensable part of the event planning and improvement process. But what questions should you include in your event survey ...
Event technology is no longer a luxury in the world of events—it’s a necessity. Whether you’re an exhibitor trying to attract qualified leads, an event planner orchestrating a seamless experience, ...
Nowadays, businesses are actively trying to empower their sales team by utilizing sales enablement strategies. According to Gitnux, Google searches for “Sales Enablement” have gone up by 51.2% year over ...
An event app for conferences is the secret weapon for anyone seeking to turn fleeting opportunities into lasting outcomes. It is not just another gadget; it is the cornerstone of ...
The success of any event hinges on a well-crafted event marketing plan. With 87% of marketers relying on events to build relationships with prospects and clients, it’s clear that events ...
The global trade show industry, boasting a market revenue of $50.6 billion, serves as a vital lead generation arena for countless businesses navigating the complexities of event planning and lead ...
Trade shows are the heartbeat of business networking and lead generation, especially in the United States, home to some of the world’s biggest trade shows. Events like CES, IMTS, and ...
Each year, the largest annual events in the US attract thousands of businesses and millions of attendees, presenting unparalleled opportunities for networking and lead generation. Events like CES and SXSW ...
Business success often comes down to small, consistent actions. Each email, each call, each handshake—they build, little by little, into a network of relationships and opportunities. Yet in today’s digital ...
Trade shows in USA offer an invaluable platform for businesses to showcase products, build brand awareness, and foster meaningful business relationships. In fact, 56% of B2B marketers believe that in-person ...
Trade fairs in the USA have long been a vital platform for businesses to showcase innovations, network with potential clients, and solidify brand presence. However, not all trade shows are ...
The future of trade shows isn’t just about bigger booths or better giveaways—it’s about sustainability. As the global movement toward environmental responsibility intensifies, trade shows in the USA are seeing ...
Introduction Lead-chasing at a trade show event is a waste of time. Despite the common belief that more leads mean more sales, the numbers don’t lie—80% of trade show event ...
Trade Shows vs Conferences vs Expos vs Conventions: Navigating the complex world of industry gatherings requires a clear understanding of the unique formats and goals of trade shows, conferences, expos, ...
Trade shows are the lifeblood of B2B marketing, driving an estimated 81% of in-person lead generation. However, engaging visitors at your booth is no small feat. Attendees are bombarded with ...
Best Trade Show Games: Checklist for Success | Engage and Attract: When the trade show floor becomes a battleground for attention, the winners are those who innovate to engage. Best ...
Trade shows offer a unique convergence of innovation, networking, and business opportunities, with event planners consistently seeking novel ways to capture attendees’ interest and stand out among competitors. Among the ...
Why does gamification at events hold the key to unprecedented attendee engagement and satisfaction? In an era where traditional engagement tactics no longer suffice, gamification emerges as a dynamic solution, ...
Sustainability in event planning is rapidly gaining traction in the meetings sector. Modern event professionals are increasingly environmentally conscious, striving to make a positive impact on our planet. While the ...
The new brand aligns with momencio’s unprecedented AI-powered event lead capture and activation, focusing on accelerating sales. Philadelphia, October 10, 2024 – momencio, the leading platform for event lead capture, ...
Event lead capture tech – In a world where technology evolves at breakneck speeds, staying ahead in the event marketing domain demands not just keeping pace but leading the charge. ...
Get to know momencio – FAQs The ability to convert event leads swiftly and effectively into successful business outcomes is paramount. Yet, many organizations need to grapple with outdated, fragmented ...
Why momencio is an event tool for sales: The reasoning behind momencio’s position as an indispensable event tool for sales crystallizes when considering the comprehensive journey from event lead to ...
momencio Overview momencio is a comprehensive event platform designed to streamline lead capture and management, enhance engagement, and improve follow-up with event leads. Founded by Manos Sifakis, momencio is dedicated ...
In an industry experiencing rapid consolidation, as seen with Cvent’s recent acquisition of iCapture, momencio emerges as a trailblazer, offering innovative and comprehensive solutions in event marketing technology. momencio app ...
Transforming event lead management for the digital age In a significant advancement for the event industry, momencio proudly introduces its latest innovation – AI Lead Enrichment, powered by Artificial Intelligence. ...
As an exhibitor, one of the most important goals you have when attending an event is to generate leads. But with so many people visiting your booth and limited time ...
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