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TL; DR Are you ready to recover, refocus, and actually close those leads? You’ve already done the hardest part—running a successful event. But if you don’t close the loop, you’re ...
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Most event marketers are stuck in a cycle. They invest months planning for a trade show, execute with precision, and then… nothing. The leads don’t convert. The follow-ups don’t land. ...
If you ask most event professionals what success looks like on the trade show floor, they’ll point to the scanner. More scans, more leads, more opportunity—right? Except that’s not how ...
Leads. You walk away from the event with hundreds of them. Badges scanned. Hands shaken. Interest piqued. And then what? Your inbox is full. Your CRM has new entries. Your ...
You spent three days on the trade show floor. You hustled through back-to-back demos, collected hundreds of leads, and maybe even snagged a few handshakes that felt like closed deals. ...
Trade shows are loud. Not just the noise, but the noise of expectation. Booths. Badges. Banners. Bragging. And somehow, in all that effort, in all that spend, we forget the ...
Most businesses don’t have a trade show problem. They have a follow-up problem, the larger pie of the marketing sales leads. They spend tens of thousands of dollars on booth ...
Lead vs. prospect: what’s the difference, really? Leads and prospects. Two words tossed around in sales and marketing like a well-worn football. Some people use them interchangeably, assuming they mean ...
Event lead capture is no longer about just collecting business cards and scanning badges. B2B events, trade shows, and expos have evolved into high-intent marketing opportunities where every interaction needs ...
Hybrid events have redefined the event industry, offering a flexible approach that blends physical and digital experiences. With the rise of remote work and global connectivity, more organizations are embracing ...
Introduction The event industry stands on the brink of a transformative 2025, armed with insights and statistics that spell a clear message for professionals: adapt and innovate. A staggering 83% ...
Let us tell you a story about Sarah. Sarah spent 6 months preparing for her first trade show. She designed glossy brochures, rehearsed her pitch, and even bought a brand-new ...
Planning a successful event requires meticulous attention to detail and a structured approach. By following a comprehensive event planning checklist, you can ensure that no critical aspect is overlooked, leading ...
Event planning is a dynamic, high-pressure profession that requires a blend of creativity, organization, and leadership. The ability to juggle logistics, manage teams, and ensure a seamless attendee experience is ...
The impact of effective post-event strategies cannot be overstated. While events are bustling with opportunities, the real value lies in how those leads are nurtured and converted after the event ...
Effective event planning hinges on detailed organization. With over 90% of event professionals citing planning as the cornerstone of success, a comprehensive to-do list becomes indispensable for seamless execution. Whether ...
Most marketers treat trade show marketing like a checklist item. → Reserve a booth. → Print some brochures. → Hand out freebies. → Smile for three days straight. When it’s ...
Choosing the right lead management software can feel overwhelming. With countless options promising to revolutionize your sales process, how do you narrow it down to the one that genuinely delivers ...
Trade shows remain one of the most powerful platforms for generating high-quality leads, with 81% of attendees having buying authority. However, capturing free leads at these events without sacrificing quality ...
A guide to overcoming adoption fears and unlocking effortless event success with momencio. 1. “Will My Team Even Use This?” 🔍 The fear: “what if my team won’t use it?” ...
The hesitation is real—but so is the opportunity Event teams know that technology can streamline processes, improve lead capture, and boost post-event engagement. Yet, many hesitate to switch from outdated ...
Planning an event feels like juggling a thousand moving pieces—venue bookings, vendor coordination, attendee management, and last-minute surprises. Even experienced planners know that one missed detail can turn an event ...
The last booth is packed up, the final handshake is done, and the event is officially over. But if you think your job is finished, you’re making the same mistake ...
TL;DR Most event marketers focus on collecting leads, but the real challenge is converting them into actual sales. 79% of event-generated leads never receive follow-ups, leading to lost opportunities and ...
A great sales pitch means nothing if the lead is left unattended. Follow-ups are where deals are won or lost, yet they remain one of the most overlooked and mismanaged ...
The best event strategies don’t just focus on attendance numbers—they prioritize engagement at every touchpoint. Yet, only 45% of event marketers actively map out event journeys, missing opportunities to enhance ...
In 1962, David Ogilvy, the father of advertising, declared, “The customer is not a moron. She is your wife.” Replace “wife” with “attendee,” and you grasp the essence of modern ...
Lead generation is the lifeline of any successful business, and finding innovative ways to attract high-quality prospects is more critical than ever in 2025. According to recent research, 61% of ...
Trade shows remain a cornerstone of B2B marketing, but turning booth visitors into qualified leads requires the right strategy and software. Having a dedicated event lead capture app can dramatically ...
Trade shows are resurging as a powerhouse for B2B lead generation in 2025. But, exhibiting isn’t cheap – companies allocate nearly one-third (31.6%) of their marketing budgets to events – ...
Would you spend $10,000 on a booth just to have attendees grab free swag and walk away? That’s exactly what happens at most trade shows—exhibitors spend money on flashy booths, ...
Your event is over, and you’ve collected hundreds—maybe even thousands—of leads. But now, weeks have passed, and your inbox is full of unresponsive contacts. Sound familiar? You’re not alone. More ...
Collecting leads at a trade show used to mean stacks of business cards, scribbled notes, and hoping your sales team could remember key details later. But in today’s digital-first world, ...
A packed trade show booth may seem like a clear indicator of success, but booth traffic alone is a misleading metric. Many exhibitors focus on attracting as many visitors as ...
Event lead capture tools are powerhouses for lead generation, offering businesses the opportunity to engage with their target audience directly. In fact, 68% of marketers rate events as their most ...
Every lead captured at an event is an opportunity to fuel business growth. Yet, despite its significance, many organizations fail to fully leverage lead tracking, leaving untapped potential on the ...
It wouldn’t be illusory to say that lead collection process is the very lifeline of events for exhibitors. The success of any business event hinges on its ability to generate ...
Nowadays, businesses are actively trying to empower their sales team by utilizing sales enablement strategies. According to Gitnux, Google searches for “Sales Enablement” have gone up by 51.2% year over ...
An event app for conferences is the secret weapon for anyone seeking to turn fleeting opportunities into lasting outcomes. It is not just another gadget; it is the cornerstone of ...
The success of any event hinges on a well-crafted event marketing plan. With 87% of marketers relying on events to build relationships with prospects and clients, it’s clear that events ...
You have just finished a trade show, and the adrenaline is still fresh. Your booth was buzzing, and you collected leads left and right. It feels like a win—but whether ...
Every event professional has been there. You leave an event feeling optimistic, armed with a long list of leads. But as you sit down to follow up, reality sets in. ...
In this digital world, businesses are trying to leverage advanced tools and techniques to maximize their sales efforts. One such technique is lead scoring, which helps you identify your most ...
The global trade show industry, boasting a market revenue of $50.6 billion, serves as a vital lead generation arena for countless businesses navigating the complexities of event planning and lead ...
Trade shows are the heartbeat of business networking and lead generation, especially in the United States, home to some of the world’s biggest trade shows. Events like CES, IMTS, and ...
Each year, the largest annual events in the US attract thousands of businesses and millions of attendees, presenting unparalleled opportunities for networking and lead generation. Events like CES and SXSW ...
Business success often comes down to small, consistent actions. Each email, each call, each handshake—they build, little by little, into a network of relationships and opportunities. Yet in today’s digital ...
Trade shows in USA offer an invaluable platform for businesses to showcase products, build brand awareness, and foster meaningful business relationships. In fact, 56% of B2B marketers believe that in-person ...
Trade fairs in the USA have long been a vital platform for businesses to showcase innovations, network with potential clients, and solidify brand presence. However, not all trade shows are ...
The future of trade shows isn’t just about bigger booths or better giveaways—it’s about sustainability. As the global movement toward environmental responsibility intensifies, trade shows in the USA are seeing ...
Introduction Lead-chasing at a trade show event is a waste of time. Despite the common belief that more leads mean more sales, the numbers don’t lie—80% of trade show event ...
Trade Shows vs Conferences vs Expos vs Conventions: Navigating the complex world of industry gatherings requires a clear understanding of the unique formats and goals of trade shows, conferences, expos, ...
Trade shows are the lifeblood of B2B marketing, driving an estimated 81% of in-person lead generation. However, engaging visitors at your booth is no small feat. Attendees are bombarded with ...
Best Trade Show Games: Checklist for Success | Engage and Attract: When the trade show floor becomes a battleground for attention, the winners are those who innovate to engage. Best ...
Trade shows offer a unique convergence of innovation, networking, and business opportunities, with event planners consistently seeking novel ways to capture attendees’ interest and stand out among competitors. Among the ...
Why does gamification at events hold the key to unprecedented attendee engagement and satisfaction? In an era where traditional engagement tactics no longer suffice, gamification emerges as a dynamic solution, ...
Sustainability in event planning is rapidly gaining traction in the meetings sector. Modern event professionals are increasingly environmentally conscious, striving to make a positive impact on our planet. While the ...
The new brand aligns with momencio’s unprecedented AI-powered event lead capture and activation, focusing on accelerating sales. Philadelphia, October 10, 2024 – momencio, the leading platform for event lead capture, ...
Event lead capture tech – In a world where technology evolves at breakneck speeds, staying ahead in the event marketing domain demands not just keeping pace but leading the charge. ...
Get to know momencio – FAQs The ability to convert event leads swiftly and effectively into successful business outcomes is paramount. Yet, many organizations need to grapple with outdated, fragmented ...
Introduction Startups thrive on innovation, agility, and the efficient utilization of resources to carve out their niche in competitive markets. In this journey, the choice of tools, especially for marketing ...
Why momencio is an event tool for sales: The reasoning behind momencio’s position as an indispensable event tool for sales crystallizes when considering the comprehensive journey from event lead to ...
momencio Overview momencio is a comprehensive event platform designed to streamline lead capture and management, enhance engagement, and improve follow-up with event leads. Founded by Manos Sifakis, momencio is dedicated ...
In an industry experiencing rapid consolidation, as seen with Cvent’s recent acquisition of iCapture, momencio emerges as a trailblazer, offering innovative and comprehensive solutions in event marketing technology. momencio app ...
Networking, sales, or discovery. No matter what goals a company might have to participate in a trade show, it all boils down to how effectively they are able to connect, ...
Transforming event lead management for the digital age In a significant advancement for the event industry, momencio proudly introduces its latest innovation – AI Lead Enrichment, powered by Artificial Intelligence. ...
