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TL; DR Are you ready to recover, refocus, and actually close those leads? You’ve already done the hardest part—running a successful event. But if you don’t close the loop, you’re ...
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Most event marketers are stuck in a cycle. They invest months planning for a trade show, execute with precision, and then… nothing. The leads don’t convert. The follow-ups don’t land. ...
If you ask most event professionals what success looks like on the trade show floor, they’ll point to the scanner. More scans, more leads, more opportunity—right? Except that’s not how ...
Leads. You walk away from the event with hundreds of them. Badges scanned. Hands shaken. Interest piqued. And then what? Your inbox is full. Your CRM has new entries. Your ...
You spent three days on the trade show floor. You hustled through back-to-back demos, collected hundreds of leads, and maybe even snagged a few handshakes that felt like closed deals. ...
Trade shows are loud. Not just the noise, but the noise of expectation. Booths. Badges. Banners. Bragging. And somehow, in all that effort, in all that spend, we forget the ...
Most businesses don’t have a trade show problem. They have a follow-up problem, the larger pie of the marketing sales leads. They spend tens of thousands of dollars on booth ...
Lead vs. prospect: what’s the difference, really? Leads and prospects. Two words tossed around in sales and marketing like a well-worn football. Some people use them interchangeably, assuming they mean ...
Event lead capture is no longer about just collecting business cards and scanning badges. B2B events, trade shows, and expos have evolved into high-intent marketing opportunities where every interaction needs ...
Hybrid events have redefined the event industry, offering a flexible approach that blends physical and digital experiences. With the rise of remote work and global connectivity, more organizations are embracing ...
Trade shows, conferences, and conventions aren’t just networking opportunities—they’re battlegrounds. Every booth is a competitor. Every prospect is short on time. And every interaction is either a foot in the ...
Trade shows are resurging as a powerhouse for B2B lead generation in 2025. But, exhibiting isn’t cheap – companies allocate nearly one-third (31.6%) of their marketing budgets to events – ...
The hesitation is real—but so is the opportunity Event teams know that technology can streamline processes, improve lead capture, and boost post-event engagement. Yet, many hesitate to switch from outdated ...
Event teams operate in high-pressure environments, where precision and efficiency are critical. Despite this, many teams hesitate to embrace event management software and automation tools, fearing high costs, complex implementation, ...
Your event is over, and you’ve collected hundreds—maybe even thousands—of leads. But now, weeks have passed, and your inbox is full of unresponsive contacts. Sound familiar? You’re not alone. More ...
A great sales pitch means nothing if the lead is left unattended. Follow-ups are where deals are won or lost, yet they remain one of the most overlooked and mismanaged ...
A packed trade show booth may seem like a clear indicator of success, but booth traffic alone is a misleading metric. Many exhibitors focus on attracting as many visitors as ...
The best event strategies don’t just focus on attendance numbers—they prioritize engagement at every touchpoint. Yet, only 45% of event marketers actively map out event journeys, missing opportunities to enhance ...
In 1962, David Ogilvy, the father of advertising, declared, “The customer is not a moron. She is your wife.” Replace “wife” with “attendee,” and you grasp the essence of modern ...
Companies with aligned sales and marketing teams are 67% more likely to close deals and generate 32% higher revenue annually. Yet, many organizations still struggle to create seamless collaboration between ...
When planning a conference, the voices of your attendees hold the key to its success. In fact, research indicates that 63% of event marketers believe attendee feedback at conferences is ...
Trade shows are the lifeblood of B2B marketing, driving an estimated 81% of in-person lead generation. However, engaging visitors at your booth is no small feat. Attendees are bombarded with ...
Did you know that 80% of trade show leads are never followed up? Despite the substantial investments in booth setups and marketing efforts, many businesses fail to capitalize on the ...
For event sales reps, crafting tailored follow-ups is no longer optional—it’s essential. With the help of ChatGPT prompts for event sales, sales leaders can create personalized outreach that resonates with ...
Event organizers continually strive to enhance attendee experiences, making feedback an indispensable part of the event planning and improvement process. But what questions should you include in your event survey ...
Attendees seek unique experiences that resonate with their specific interests. Nobody gets excited about attending a cookie-cutter event anymore. Event personalization is the key to making a lasting impact in ...
B2B trade fairs are not just events—they are high-stakes arenas where businesses showcase their expertise, build trust, and ignite relationships that can fuel long-term growth. For many companies, trade fairs ...
The global trade show industry, boasting a market revenue of $50.6 billion, serves as a vital lead generation arena for countless businesses navigating the complexities of event planning and lead ...
Trade shows remain a cornerstone of B2B marketing, but turning booth visitors into qualified leads requires the right strategy and software. Having a dedicated event lead capture app can dramatically ...
A guide to overcoming adoption fears and unlocking effortless event success with momencio. 1. “Will My Team Even Use This?” 🔍 The fear: “what if my team won’t use it?” ...
Would you spend $10,000 on a booth just to have attendees grab free swag and walk away? That’s exactly what happens at most trade shows—exhibitors spend money on flashy booths, ...
Collecting leads at a trade show used to mean stacks of business cards, scribbled notes, and hoping your sales team could remember key details later. But in today’s digital-first world, ...
Lead generation is the lifeline of any successful business, and finding innovative ways to attract high-quality prospects is more critical than ever in 2025. According to recent research, 61% of ...
Event lead capture tools are powerhouses for lead generation, offering businesses the opportunity to engage with their target audience directly. In fact, 68% of marketers rate events as their most ...
Choosing the right lead management software can feel overwhelming. With countless options promising to revolutionize your sales process, how do you narrow it down to the one that genuinely delivers ...
Every lead captured at an event is an opportunity to fuel business growth. Yet, despite its significance, many organizations fail to fully leverage lead tracking, leaving untapped potential on the ...
It wouldn’t be illusory to say that lead collection process is the very lifeline of events for exhibitors. The success of any business event hinges on its ability to generate ...
The stakes at trade shows and events are high and the challenge is not attracting attendees to your booth, it’s what happens once they are there. Effective in-booth engagement strategies ...
So, you have survived the chaos of the event floor – handshakes, quick pitches, and maybe a few too many cups of coffee. Now, you are back at the office, ...
Introduction If you rely only on AI for lead generation at events, you would be leaving money on the table. Sure, AI is fast. It’s efficient. But when it comes ...
Introduction When it comes to event sales, networking is not just a bonus—it’s the main event. Over 67% of business leaders said that face-to-face interactions, particularly at conferences and trade ...
Introduction Lead-chasing at a trade show event is a waste of time. Despite the common belief that more leads mean more sales, the numbers don’t lie—80% of trade show event ...
Why Event Sales Representatives Struggle to Convert Events are like the Super Bowl of sales. You’ve got all the right players—potential customers, decision-makers, and influencers—gathered in one place. The excitement ...
In the competitive world of car sales, capturing and nurturing leads efficiently is essential for success. Johnson’s Auto Dealership serves as a prime example of how leveraging modern technology can ...
Car dealerships face numerous challenges in today’s competitive market, from managing an influx of leads to ensuring effective follow-up strategies. With an average lead conversion rate of just 5-10% and ...
Align Event Marketers and Sales: The fusion of event marketing and sales efforts represents a strategic lever capable of catapulting events from mere networking opportunities to pivotal sales catalysts. Amidst ...
As we look ahead to the international trade shows 2024, it’s evident that the landscape is evolving rapidly, influenced by technological advancements, changing market dynamics, and the global push towards ...
Walking into international trade shows without a plan, and hoping to make a few connections, handing out business cards is not going to cut it anymore. International trade shows are ...
Trade Shows for Energy in 2024 – Introduction As the energy sector faces a period of unprecedented transformation, the importance of staying ahead of industry trends has never been greater. ...
The real estate sector thrives on knowledge, networking, and exposure to the latest market trends. In the bustling calendar of real estate professionals, trade shows stand out as pivotal events ...
Participation in trade shows can be a pivotal move for businesses aiming to catapult their brand into the market forefront. 2024’s lineup of USA Trade Shows for Business presents a ...
Top USA Science Trade Shows in 2024 Data power the best events teams. A staggering 80% of marketers believe live events are critical to their company’s success, with the science ...
Trade shows remain a cornerstone in the realm of B2B marketing, providing unparalleled opportunities for networking, brand exposure, and direct sales. However, the success of participation hinges significantly on ...
Introduction Trade shows are pivotal for businesses seeking to showcase their offerings, forge new connections, and ultimately drive sales. However, with the exhibition floor teeming with competitors, standing out becomes ...
The 50 Largest Trade Shows in the United States represent the pinnacle of industry gatherings, offering unparalleled opportunities for networking, education, and innovation across various sectors. From the cutting-edge tech ...
Best Trade Show Games: Checklist for Success | Engage and Attract: When the trade show floor becomes a battleground for attention, the winners are those who innovate to engage. Best ...
Trade shows offer a unique convergence of innovation, networking, and business opportunities, with event planners consistently seeking novel ways to capture attendees’ interest and stand out among competitors. Among the ...
Why does gamification at events hold the key to unprecedented attendee engagement and satisfaction? In an era where traditional engagement tactics no longer suffice, gamification emerges as a dynamic solution, ...
Sustainability in event planning is rapidly gaining traction in the meetings sector. Modern event professionals are increasingly environmentally conscious, striving to make a positive impact on our planet. While the ...
The new brand aligns with momencio’s unprecedented AI-powered event lead capture and activation, focusing on accelerating sales. Philadelphia, October 10, 2024 – momencio, the leading platform for event lead capture, ...
Event lead capture tech – In a world where technology evolves at breakneck speeds, staying ahead in the event marketing domain demands not just keeping pace but leading the charge. ...
Get to know momencio – FAQs The ability to convert event leads swiftly and effectively into successful business outcomes is paramount. Yet, many organizations need to grapple with outdated, fragmented ...
Introduction Startups thrive on innovation, agility, and the efficient utilization of resources to carve out their niche in competitive markets. In this journey, the choice of tools, especially for marketing ...
Why momencio is an event tool for sales: The reasoning behind momencio’s position as an indispensable event tool for sales crystallizes when considering the comprehensive journey from event lead to ...
momencio Overview momencio is a comprehensive event platform designed to streamline lead capture and management, enhance engagement, and improve follow-up with event leads. Founded by Manos Sifakis, momencio is dedicated ...
In an industry experiencing rapid consolidation, as seen with Cvent’s recent acquisition of iCapture, momencio emerges as a trailblazer, offering innovative and comprehensive solutions in event marketing technology. momencio app ...
Networking, sales, or discovery. No matter what goals a company might have to participate in a trade show, it all boils down to how effectively they are able to connect, ...
Transforming event lead management for the digital age In a significant advancement for the event industry, momencio proudly introduces its latest innovation – AI Lead Enrichment, powered by Artificial Intelligence. ...
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