insights to ignite your sales and marketing efforts
Most event marketers are stuck in a cycle. They invest months planning for a trade show, execute with precision, and then… nothing. The leads don’t convert. The follow-ups don’t land. ...
featured
browse our articles
TL;DR (Too Long; Didn’t Read) The big idea Networking at events isn’t just about collecting business cards. It’s about building lasting relationships. Successful event professionals go beyond the handshake by ...
Leads. You walk away from the event with hundreds of them. Badges scanned. Hands shaken. Interest piqued. And then what? Your inbox is full. Your CRM has new entries. Your ...
You spent three days on the trade show floor. You hustled through back-to-back demos, collected hundreds of leads, and maybe even snagged a few handshakes that felt like closed deals. ...
Trade shows are loud. Not just the noise, but the noise of expectation. Booths. Badges. Banners. Bragging. And somehow, in all that effort, in all that spend, we forget the ...
Most businesses don’t have a trade show problem. They have a follow-up problem, the larger pie of the marketing sales leads. They spend tens of thousands of dollars on booth ...
Hybrid events have redefined the event industry, offering a flexible approach that blends physical and digital experiences. With the rise of remote work and global connectivity, more organizations are embracing ...
Trade shows, conferences, and conventions aren’t just networking opportunities—they’re battlegrounds. Every booth is a competitor. Every prospect is short on time. And every interaction is either a foot in the ...
Trade shows are resurging as a powerhouse for B2B lead generation in 2025. But, exhibiting isn’t cheap – companies allocate nearly one-third (31.6%) of their marketing budgets to events – ...
The hesitation is real—but so is the opportunity Event teams know that technology can streamline processes, improve lead capture, and boost post-event engagement. Yet, many hesitate to switch from outdated ...
Lead vs. prospect: what’s the difference, really? Leads and prospects. Two words tossed around in sales and marketing like a well-worn football. Some people use them interchangeably, assuming they mean ...
A guide to overcoming adoption fears and unlocking effortless event success with momencio. 1. “Will My Team Even Use This?” 🔍 The fear: “what if my team won’t use it?” ...
Planning an event feels like juggling a thousand moving pieces—venue bookings, vendor coordination, attendee management, and last-minute surprises. Even experienced planners know that one missed detail can turn an event ...
The last booth is packed up, the final handshake is done, and the event is officially over. But if you think your job is finished, you’re making the same mistake ...
TL;DR Most event marketers focus on collecting leads, but the real challenge is converting them into actual sales. 79% of event-generated leads never receive follow-ups, leading to lost opportunities and ...
A great sales pitch means nothing if the lead is left unattended. Follow-ups are where deals are won or lost, yet they remain one of the most overlooked and mismanaged ...
The best event strategies don’t just focus on attendance numbers—they prioritize engagement at every touchpoint. Yet, only 45% of event marketers actively map out event journeys, missing opportunities to enhance ...
In 1962, David Ogilvy, the father of advertising, declared, “The customer is not a moron. She is your wife.” Replace “wife” with “attendee,” and you grasp the essence of modern ...
Introduction The event industry stands on the brink of a transformative 2025, armed with insights and statistics that spell a clear message for professionals: adapt and innovate. A staggering 83% ...
Event lead capture is no longer about just collecting business cards and scanning badges. B2B events, trade shows, and expos have evolved into high-intent marketing opportunities where every interaction needs ...
Trade shows remain a cornerstone of B2B marketing, but turning booth visitors into qualified leads requires the right strategy and software. Having a dedicated event lead capture app can dramatically ...
Would you spend $10,000 on a booth just to have attendees grab free swag and walk away? That’s exactly what happens at most trade shows—exhibitors spend money on flashy booths, ...
Your event is over, and you’ve collected hundreds—maybe even thousands—of leads. But now, weeks have passed, and your inbox is full of unresponsive contacts. Sound familiar? You’re not alone. More ...
Collecting leads at a trade show used to mean stacks of business cards, scribbled notes, and hoping your sales team could remember key details later. But in today’s digital-first world, ...
A packed trade show booth may seem like a clear indicator of success, but booth traffic alone is a misleading metric. Many exhibitors focus on attracting as many visitors as ...
Lead generation is the lifeline of any successful business, and finding innovative ways to attract high-quality prospects is more critical than ever in 2025. According to recent research, 61% of ...
Event lead capture tools are powerhouses for lead generation, offering businesses the opportunity to engage with their target audience directly. In fact, 68% of marketers rate events as their most ...
Choosing the right lead management software can feel overwhelming. With countless options promising to revolutionize your sales process, how do you narrow it down to the one that genuinely delivers ...
Networking, sales, or discovery. No matter what goals a company might have to participate in a trade show, it all boils down to how effectively they are able to connect, ...
The business landscape is quickly evolving, and sales teams face a multitude of challenges daily. From changing customer preferences to fierce competition, the working of sales professionals is becoming more ...
Trade shows remain a cornerstone in the realm of B2B marketing, providing unparalleled opportunities for networking, brand exposure, and direct sales. However, the success of participation hinges significantly on ...
Introduction Trade shows are pivotal for businesses seeking to showcase their offerings, forge new connections, and ultimately drive sales. However, with the exhibition floor teeming with competitors, standing out becomes ...
The 50 Largest Trade Shows in the United States represent the pinnacle of industry gatherings, offering unparalleled opportunities for networking, education, and innovation across various sectors. From the cutting-edge tech ...
Top 10 must-visit USA trade shows in 2024 As the world propels into 2024, trade shows in the United States are poised to be more dynamic and pivotal than ever. ...
Trade shows are the lifeblood of B2B marketing, driving an estimated 81% of in-person lead generation. However, engaging visitors at your booth is no small feat. Attendees are bombarded with ...
Best Trade Show Games: Checklist for Success | Engage and Attract: When the trade show floor becomes a battleground for attention, the winners are those who innovate to engage. Best ...
Trade shows offer a unique convergence of innovation, networking, and business opportunities, with event planners consistently seeking novel ways to capture attendees’ interest and stand out among competitors. Among the ...
Why does gamification at events hold the key to unprecedented attendee engagement and satisfaction? In an era where traditional engagement tactics no longer suffice, gamification emerges as a dynamic solution, ...
Sustainability in event planning is rapidly gaining traction in the meetings sector. Modern event professionals are increasingly environmentally conscious, striving to make a positive impact on our planet. While the ...
The new brand aligns with momencio’s unprecedented AI-powered event lead capture and activation, focusing on accelerating sales. Philadelphia, October 10, 2024 – momencio, the leading platform for event lead capture, ...
Event lead capture tech – In a world where technology evolves at breakneck speeds, staying ahead in the event marketing domain demands not just keeping pace but leading the charge. ...
Get to know momencio – FAQs The ability to convert event leads swiftly and effectively into successful business outcomes is paramount. Yet, many organizations need to grapple with outdated, fragmented ...
Introduction Startups thrive on innovation, agility, and the efficient utilization of resources to carve out their niche in competitive markets. In this journey, the choice of tools, especially for marketing ...
Why momencio is an event tool for sales: The reasoning behind momencio’s position as an indispensable event tool for sales crystallizes when considering the comprehensive journey from event lead to ...
momencio Overview momencio is a comprehensive event platform designed to streamline lead capture and management, enhance engagement, and improve follow-up with event leads. Founded by Manos Sifakis, momencio is dedicated ...
In an industry experiencing rapid consolidation, as seen with Cvent’s recent acquisition of iCapture, momencio emerges as a trailblazer, offering innovative and comprehensive solutions in event marketing technology. momencio app ...
Transforming event lead management for the digital age In a significant advancement for the event industry, momencio proudly introduces its latest innovation – AI Lead Enrichment, powered by Artificial Intelligence. ...
As an exhibitor, one of the most important goals you have when attending an event is to generate leads. But with so many people visiting your booth and limited time ...
news & updates
subscribe to our blog
brands that trust us
