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TL; DR Are you ready to recover, refocus, and actually close those leads? You’ve already done the hardest part—running a successful event. But if you don’t close the loop, you’re ...
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Most event marketers are stuck in a cycle. They invest months planning for a trade show, execute with precision, and then… nothing. The leads don’t convert. The follow-ups don’t land. ...
If you ask most event professionals what success looks like on the trade show floor, they’ll point to the scanner. More scans, more leads, more opportunity—right? Except that’s not how ...
Leads. You walk away from the event with hundreds of them. Badges scanned. Hands shaken. Interest piqued. And then what? Your inbox is full. Your CRM has new entries. Your ...
You spent three days on the trade show floor. You hustled through back-to-back demos, collected hundreds of leads, and maybe even snagged a few handshakes that felt like closed deals. ...
Trade shows are loud. Not just the noise, but the noise of expectation. Booths. Badges. Banners. Bragging. And somehow, in all that effort, in all that spend, we forget the ...
Most businesses don’t have a trade show problem. They have a follow-up problem, the larger pie of the marketing sales leads. They spend tens of thousands of dollars on booth ...
Lead vs. prospect: what’s the difference, really? Leads and prospects. Two words tossed around in sales and marketing like a well-worn football. Some people use them interchangeably, assuming they mean ...
Event lead capture is no longer about just collecting business cards and scanning badges. B2B events, trade shows, and expos have evolved into high-intent marketing opportunities where every interaction needs ...
Hybrid events have redefined the event industry, offering a flexible approach that blends physical and digital experiences. With the rise of remote work and global connectivity, more organizations are embracing ...
Introduction The event industry stands on the brink of a transformative 2025, armed with insights and statistics that spell a clear message for professionals: adapt and innovate. A staggering 83% ...
Let us tell you a story about Sarah. Sarah spent 6 months preparing for her first trade show. She designed glossy brochures, rehearsed her pitch, and even bought a brand-new ...
Planning a successful event requires meticulous attention to detail and a structured approach. By following a comprehensive event planning checklist, you can ensure that no critical aspect is overlooked, leading ...
Event planning is a dynamic, high-pressure profession that requires a blend of creativity, organization, and leadership. The ability to juggle logistics, manage teams, and ensure a seamless attendee experience is ...
The impact of effective post-event strategies cannot be overstated. While events are bustling with opportunities, the real value lies in how those leads are nurtured and converted after the event ...
Effective event planning hinges on detailed organization. With over 90% of event professionals citing planning as the cornerstone of success, a comprehensive to-do list becomes indispensable for seamless execution. Whether ...
Most marketers treat trade show marketing like a checklist item. → Reserve a booth. → Print some brochures. → Hand out freebies. → Smile for three days straight. When it’s ...
Choosing the right lead management software can feel overwhelming. With countless options promising to revolutionize your sales process, how do you narrow it down to the one that genuinely delivers ...
Trade shows remain one of the most powerful platforms for generating high-quality leads, with 81% of attendees having buying authority. However, capturing free leads at these events without sacrificing quality ...
Emails play a vital role in converting event leads into paying customers, especially when the focus is on post-event follow-ups. The work does not end after the event — in ...
Trade shows in USA offer an invaluable platform for businesses to showcase products, build brand awareness, and foster meaningful business relationships. In fact, 56% of B2B marketers believe that in-person ...
The stakes at trade shows and events are high and the challenge is not attracting attendees to your booth, it’s what happens once they are there. Effective in-booth engagement strategies ...
Introduction When it comes to event sales, networking is not just a bonus—it’s the main event. Over 67% of business leaders said that face-to-face interactions, particularly at conferences and trade ...
Introduction Lead-chasing at a trade show event is a waste of time. Despite the common belief that more leads mean more sales, the numbers don’t lie—80% of trade show event ...
Post-event engagement is a crucial yet often overlooked phase of event management. Effective engagement strategies not only maintain the momentum generated at the event but also significantly enhance the overall ...
The Secret to Trade Show Success: Lead Capture Tools That Drive Sales Trade shows remain a critical platform for direct business marketing and lead generation. Successful lead management during these ...
20 Essential Questions to Ask Before Exhibiting at a Trade Show When planning to exhibit at a trade show, the preparation you do before the event can be as critical ...
Trade shows remain a cornerstone of B2B marketing, but turning booth visitors into qualified leads requires the right strategy and software. Having a dedicated event lead capture app can dramatically ...
Trade shows are resurging as a powerhouse for B2B lead generation in 2025. But, exhibiting isn’t cheap – companies allocate nearly one-third (31.6%) of their marketing budgets to events – ...
A guide to overcoming adoption fears and unlocking effortless event success with momencio. 1. “Will My Team Even Use This?” 🔍 The fear: “what if my team won’t use it?” ...
Would you spend $10,000 on a booth just to have attendees grab free swag and walk away? That’s exactly what happens at most trade shows—exhibitors spend money on flashy booths, ...
Your event is over, and you’ve collected hundreds—maybe even thousands—of leads. But now, weeks have passed, and your inbox is full of unresponsive contacts. Sound familiar? You’re not alone. More ...
Collecting leads at a trade show used to mean stacks of business cards, scribbled notes, and hoping your sales team could remember key details later. But in today’s digital-first world, ...
A packed trade show booth may seem like a clear indicator of success, but booth traffic alone is a misleading metric. Many exhibitors focus on attracting as many visitors as ...
Lead generation is the lifeline of any successful business, and finding innovative ways to attract high-quality prospects is more critical than ever in 2025. According to recent research, 61% of ...
Event lead capture tools are powerhouses for lead generation, offering businesses the opportunity to engage with their target audience directly. In fact, 68% of marketers rate events as their most ...
Most companies spend thousands of dollars on trade shows and industry events but then are left wondering how to get event sales leads. They send their best sales reps, set ...
Trade shows, conferences, and conventions aren’t just networking opportunities—they’re battlegrounds. Every booth is a competitor. Every prospect is short on time. And every interaction is either a foot in the ...
The hesitation is real—but so is the opportunity Event teams know that technology can streamline processes, improve lead capture, and boost post-event engagement. Yet, many hesitate to switch from outdated ...
Event teams operate in high-pressure environments, where precision and efficiency are critical. Despite this, many teams hesitate to embrace event management software and automation tools, fearing high costs, complex implementation, ...
Every event marketer and sales team knows the pain: You collect a stack of business cards or scan hundreds of badges, but weeks later, those leads are nowhere near closing ...
The last booth is packed up, the final handshake is done, and the event is officially over. But if you think your job is finished, you’re making the same mistake ...
A great sales pitch means nothing if the lead is left unattended. Follow-ups are where deals are won or lost, yet they remain one of the most overlooked and mismanaged ...
Did you know that 80% of trade show leads are never followed up? Despite the substantial investments in booth setups and marketing efforts, many businesses fail to capitalize on the ...
The speed at which businesses respond to leads directly impacts sales success. According to recent studies, companies that follow up within an hour are seven times more likely to qualify ...
The 50 Largest Trade Shows in the United States represent the pinnacle of industry gatherings, offering unparalleled opportunities for networking, education, and innovation across various sectors. From the cutting-edge tech ...
Top 10 must-visit USA trade shows in 2024 As the world propels into 2024, trade shows in the United States are poised to be more dynamic and pivotal than ever. ...
Trade shows are the lifeblood of B2B marketing, driving an estimated 81% of in-person lead generation. However, engaging visitors at your booth is no small feat. Attendees are bombarded with ...
Best Trade Show Games: Checklist for Success | Engage and Attract: When the trade show floor becomes a battleground for attention, the winners are those who innovate to engage. Best ...
Trade shows offer a unique convergence of innovation, networking, and business opportunities, with event planners consistently seeking novel ways to capture attendees’ interest and stand out among competitors. Among the ...
Why does gamification at events hold the key to unprecedented attendee engagement and satisfaction? In an era where traditional engagement tactics no longer suffice, gamification emerges as a dynamic solution, ...
Sustainability in event planning is rapidly gaining traction in the meetings sector. Modern event professionals are increasingly environmentally conscious, striving to make a positive impact on our planet. While the ...
The new brand aligns with momencio’s unprecedented AI-powered event lead capture and activation, focusing on accelerating sales. Philadelphia, October 10, 2024 – momencio, the leading platform for event lead capture, ...
Event lead capture tech – In a world where technology evolves at breakneck speeds, staying ahead in the event marketing domain demands not just keeping pace but leading the charge. ...
Get to know momencio – FAQs The ability to convert event leads swiftly and effectively into successful business outcomes is paramount. Yet, many organizations need to grapple with outdated, fragmented ...
Introduction Startups thrive on innovation, agility, and the efficient utilization of resources to carve out their niche in competitive markets. In this journey, the choice of tools, especially for marketing ...
Why momencio is an event tool for sales: The reasoning behind momencio’s position as an indispensable event tool for sales crystallizes when considering the comprehensive journey from event lead to ...
momencio Overview momencio is a comprehensive event platform designed to streamline lead capture and management, enhance engagement, and improve follow-up with event leads. Founded by Manos Sifakis, momencio is dedicated ...
In an industry experiencing rapid consolidation, as seen with Cvent’s recent acquisition of iCapture, momencio emerges as a trailblazer, offering innovative and comprehensive solutions in event marketing technology. momencio app ...
Networking, sales, or discovery. No matter what goals a company might have to participate in a trade show, it all boils down to how effectively they are able to connect, ...
Transforming event lead management for the digital age In a significant advancement for the event industry, momencio proudly introduces its latest innovation – AI Lead Enrichment, powered by Artificial Intelligence. ...
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