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Most event marketers are stuck in a cycle. They invest months planning for a trade show, execute with precision, and then… nothing. The leads don’t convert. The follow-ups don’t land. ...
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TL;DR (Too Long; Didn’t Read) The big idea Networking at events isn’t just about collecting business cards. It’s about building lasting relationships. Successful event professionals go beyond the handshake by ...
Leads. You walk away from the event with hundreds of them. Badges scanned. Hands shaken. Interest piqued. And then what? Your inbox is full. Your CRM has new entries. Your ...
You spent three days on the trade show floor. You hustled through back-to-back demos, collected hundreds of leads, and maybe even snagged a few handshakes that felt like closed deals. ...
Trade shows are loud. Not just the noise, but the noise of expectation. Booths. Badges. Banners. Bragging. And somehow, in all that effort, in all that spend, we forget the ...
Most businesses don’t have a trade show problem. They have a follow-up problem, the larger pie of the marketing sales leads. They spend tens of thousands of dollars on booth ...
Hybrid events have redefined the event industry, offering a flexible approach that blends physical and digital experiences. With the rise of remote work and global connectivity, more organizations are embracing ...
Trade shows, conferences, and conventions aren’t just networking opportunities—they’re battlegrounds. Every booth is a competitor. Every prospect is short on time. And every interaction is either a foot in the ...
Trade shows are resurging as a powerhouse for B2B lead generation in 2025. But, exhibiting isn’t cheap – companies allocate nearly one-third (31.6%) of their marketing budgets to events – ...
The hesitation is real—but so is the opportunity Event teams know that technology can streamline processes, improve lead capture, and boost post-event engagement. Yet, many hesitate to switch from outdated ...
Lead vs. prospect: what’s the difference, really? Leads and prospects. Two words tossed around in sales and marketing like a well-worn football. Some people use them interchangeably, assuming they mean ...
A guide to overcoming adoption fears and unlocking effortless event success with momencio. 1. “Will My Team Even Use This?” 🔍 The fear: “what if my team won’t use it?” ...
Planning an event feels like juggling a thousand moving pieces—venue bookings, vendor coordination, attendee management, and last-minute surprises. Even experienced planners know that one missed detail can turn an event ...
The last booth is packed up, the final handshake is done, and the event is officially over. But if you think your job is finished, you’re making the same mistake ...
TL;DR Most event marketers focus on collecting leads, but the real challenge is converting them into actual sales. 79% of event-generated leads never receive follow-ups, leading to lost opportunities and ...
A great sales pitch means nothing if the lead is left unattended. Follow-ups are where deals are won or lost, yet they remain one of the most overlooked and mismanaged ...
The best event strategies don’t just focus on attendance numbers—they prioritize engagement at every touchpoint. Yet, only 45% of event marketers actively map out event journeys, missing opportunities to enhance ...
In 1962, David Ogilvy, the father of advertising, declared, “The customer is not a moron. She is your wife.” Replace “wife” with “attendee,” and you grasp the essence of modern ...
Introduction The event industry stands on the brink of a transformative 2025, armed with insights and statistics that spell a clear message for professionals: adapt and innovate. A staggering 83% ...
Event lead capture is no longer about just collecting business cards and scanning badges. B2B events, trade shows, and expos have evolved into high-intent marketing opportunities where every interaction needs ...
Trade shows remain a cornerstone of B2B marketing, but turning booth visitors into qualified leads requires the right strategy and software. Having a dedicated event lead capture app can dramatically ...
Would you spend $10,000 on a booth just to have attendees grab free swag and walk away? That’s exactly what happens at most trade shows—exhibitors spend money on flashy booths, ...
Your event is over, and you’ve collected hundreds—maybe even thousands—of leads. But now, weeks have passed, and your inbox is full of unresponsive contacts. Sound familiar? You’re not alone. More ...
Collecting leads at a trade show used to mean stacks of business cards, scribbled notes, and hoping your sales team could remember key details later. But in today’s digital-first world, ...
A packed trade show booth may seem like a clear indicator of success, but booth traffic alone is a misleading metric. Many exhibitors focus on attracting as many visitors as ...
Lead generation is the lifeline of any successful business, and finding innovative ways to attract high-quality prospects is more critical than ever in 2025. According to recent research, 61% of ...
Event lead capture tools are powerhouses for lead generation, offering businesses the opportunity to engage with their target audience directly. In fact, 68% of marketers rate events as their most ...
Choosing the right lead management software can feel overwhelming. With countless options promising to revolutionize your sales process, how do you narrow it down to the one that genuinely delivers ...
In the competitive world of car sales, capturing and nurturing leads efficiently is essential for success. Johnson’s Auto Dealership serves as a prime example of how leveraging modern technology can ...
Car dealerships face numerous challenges in today’s competitive market, from managing an influx of leads to ensuring effective follow-up strategies. With an average lead conversion rate of just 5-10% and ...
Align Event Marketers and Sales: The fusion of event marketing and sales efforts represents a strategic lever capable of catapulting events from mere networking opportunities to pivotal sales catalysts. Amidst ...
In the bustling world of event marketing, the accurate measure of success transcends the sheer number of leads captured; it lies in the ability to transform these event leads to ...
The business landscape is quickly changing, and to stay ahead of the competition, you need more than just a talented sales team. You need to leverage advanced technologies and adopt ...
In today’s dynamic business world, having a skilled and informed sales team is vital. Why? They bring in revenue and help you achieve your company’s growth objectives. Hence, it becomes ...
In 2024, numerous emerging trends are reshaping the sales enablement landscape, empowering organizations to optimize their sales processes and enhance customer engagement. From cutting-edge technologies to improving buyer preferences, sales ...
Sales enablement is crucial in empowering your sales teams to engage effectively with customers and drive revenue growth. According to Fit Small Business, 62% of businesses have a sales enablement ...
Introduction The art of converting event leads into sales is more than just gathering contact details; it’s about creating relationships that lead to profitable outcomes. The process of turning an ...
Chicago trade shows have long held the baton for premier trade shows in the country, and 2025 is set to solidify its reputation further. With over 200 annual conventions and ...
Tech conferences have become more than just events; they are now vital platforms for connecting, learning, and staying ahead in a rapidly evolving industry. Whether you are a tech professional, ...
The food industry is constantly evolving, and staying ahead of the curve requires more than just innovation—it demands connection. Food trade shows in the USA offer unparalleled opportunities to network, ...
Trade shows are a cornerstone of business growth in the United States, offering opportunities to network, innovate, and close deals. With over 10,000 trade shows held annually, businesses must be ...
Trade shows and industry events stand as monumental pillars in the realm of professional networking and business development. Historically, these gatherings have served as fertile ground for cultivating partnerships, sparking ...
Q1 trade shows in the USA in 2025 generally remain the talk of the town throughout the year, as it hosts some of the most significant trade shows in the ...
Success at a trade show is never a matter of chance. It requires a well-thought-out strategy that integrates pre-show preparation, in-event execution, and post-show follow-up. Some of the best trade ...
B2B trade fairs are not just events—they are high-stakes arenas where businesses showcase their expertise, build trust, and ignite relationships that can fuel long-term growth. For many companies, trade fairs ...
Trade shows present a unique confluence of opportunities for marketing professionals to showcase their brands, forge new business relationships, and gain invaluable insights into industry trends. However, the dynamic and ...
Trade shows are the lifeblood of B2B marketing, driving an estimated 81% of in-person lead generation. However, engaging visitors at your booth is no small feat. Attendees are bombarded with ...
Best Trade Show Games: Checklist for Success | Engage and Attract: When the trade show floor becomes a battleground for attention, the winners are those who innovate to engage. Best ...
Trade shows offer a unique convergence of innovation, networking, and business opportunities, with event planners consistently seeking novel ways to capture attendees’ interest and stand out among competitors. Among the ...
Why does gamification at events hold the key to unprecedented attendee engagement and satisfaction? In an era where traditional engagement tactics no longer suffice, gamification emerges as a dynamic solution, ...
Sustainability in event planning is rapidly gaining traction in the meetings sector. Modern event professionals are increasingly environmentally conscious, striving to make a positive impact on our planet. While the ...
The new brand aligns with momencio’s unprecedented AI-powered event lead capture and activation, focusing on accelerating sales. Philadelphia, October 10, 2024 – momencio, the leading platform for event lead capture, ...
Event lead capture tech – In a world where technology evolves at breakneck speeds, staying ahead in the event marketing domain demands not just keeping pace but leading the charge. ...
Get to know momencio – FAQs The ability to convert event leads swiftly and effectively into successful business outcomes is paramount. Yet, many organizations need to grapple with outdated, fragmented ...
Introduction Startups thrive on innovation, agility, and the efficient utilization of resources to carve out their niche in competitive markets. In this journey, the choice of tools, especially for marketing ...
Why momencio is an event tool for sales: The reasoning behind momencio’s position as an indispensable event tool for sales crystallizes when considering the comprehensive journey from event lead to ...
momencio Overview momencio is a comprehensive event platform designed to streamline lead capture and management, enhance engagement, and improve follow-up with event leads. Founded by Manos Sifakis, momencio is dedicated ...
In an industry experiencing rapid consolidation, as seen with Cvent’s recent acquisition of iCapture, momencio emerges as a trailblazer, offering innovative and comprehensive solutions in event marketing technology. momencio app ...
Networking, sales, or discovery. No matter what goals a company might have to participate in a trade show, it all boils down to how effectively they are able to connect, ...
Transforming event lead management for the digital age In a significant advancement for the event industry, momencio proudly introduces its latest innovation – AI Lead Enrichment, powered by Artificial Intelligence. ...
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