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TL; DR Are you ready to recover, refocus, and actually close those leads? You’ve already done the hardest part—running a successful event. But if you don’t close the loop, you’re ...
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Companies with aligned sales and marketing teams are 67% more likely to close deals and generate 32% higher revenue annually. Yet, many organizations still struggle to create seamless collaboration between ...
When planning a conference, the voices of your attendees hold the key to its success. In fact, research indicates that 63% of event marketers believe attendee feedback at conferences is ...
Trade shows are the lifeblood of B2B marketing, driving an estimated 81% of in-person lead generation. However, engaging visitors at your booth is no small feat. Attendees are bombarded with ...
Did you know that 80% of trade show leads are never followed up? Despite the substantial investments in booth setups and marketing efforts, many businesses fail to capitalize on the ...
Maximum event ROI refers to achieving the highest possible return on investment from hosting or participating in events. Effective resource allocation is paramount for driving growth and ensuring long-term business ...
Trade fairs remain one of the most effective platforms for businesses to connect with prospects, but the challenge lies in turning a trade fair lead into actionable leads. Companies that ...
Attendees seek unique experiences that resonate with their specific interests. Nobody gets excited about attending a cookie-cutter event anymore. Event personalization is the key to making a lasting impact in ...
B2B trade fairs are not just events—they are high-stakes arenas where businesses showcase their expertise, build trust, and ignite relationships that can fuel long-term growth. For many companies, trade fairs ...
Event professionals today face a pivotal challenge: proving the value of their events to stakeholders. With 85% of planners citing ROI as the primary measure of success, the ability to ...
Lead vs. prospect: what’s the difference, really? Leads and prospects. Two words tossed around in sales and marketing like a well-worn football. Some people use them interchangeably, assuming they mean ...
A guide to overcoming adoption fears and unlocking effortless event success with momencio. 1. “Will My Team Even Use This?” 🔍 The fear: “what if my team won’t use it?” ...
The hesitation is real—but so is the opportunity Event teams know that technology can streamline processes, improve lead capture, and boost post-event engagement. Yet, many hesitate to switch from outdated ...
Planning an event feels like juggling a thousand moving pieces—venue bookings, vendor coordination, attendee management, and last-minute surprises. Even experienced planners know that one missed detail can turn an event ...
The last booth is packed up, the final handshake is done, and the event is officially over. But if you think your job is finished, you’re making the same mistake ...
TL;DR Most event marketers focus on collecting leads, but the real challenge is converting them into actual sales. 79% of event-generated leads never receive follow-ups, leading to lost opportunities and ...
A great sales pitch means nothing if the lead is left unattended. Follow-ups are where deals are won or lost, yet they remain one of the most overlooked and mismanaged ...
The best event strategies don’t just focus on attendance numbers—they prioritize engagement at every touchpoint. Yet, only 45% of event marketers actively map out event journeys, missing opportunities to enhance ...
In 1962, David Ogilvy, the father of advertising, declared, “The customer is not a moron. She is your wife.” Replace “wife” with “attendee,” and you grasp the essence of modern ...
If you ask most event professionals what success looks like on the trade show floor, they’ll point to the scanner. More scans, more leads, more opportunity—right? Except that’s not how ...
Trade shows are loud. Not just the noise, but the noise of expectation. Booths. Badges. Banners. Bragging. And somehow, in all that effort, in all that spend, we forget the ...
Event lead capture is no longer about just collecting business cards and scanning badges. B2B events, trade shows, and expos have evolved into high-intent marketing opportunities where every interaction needs ...
Trade shows remain a cornerstone of B2B marketing, but turning booth visitors into qualified leads requires the right strategy and software. Having a dedicated event lead capture app can dramatically ...
Trade shows are resurging as a powerhouse for B2B lead generation in 2025. But, exhibiting isn’t cheap – companies allocate nearly one-third (31.6%) of their marketing budgets to events – ...
Would you spend $10,000 on a booth just to have attendees grab free swag and walk away? That’s exactly what happens at most trade shows—exhibitors spend money on flashy booths, ...
Your event is over, and you’ve collected hundreds—maybe even thousands—of leads. But now, weeks have passed, and your inbox is full of unresponsive contacts. Sound familiar? You’re not alone. More ...
Collecting leads at a trade show used to mean stacks of business cards, scribbled notes, and hoping your sales team could remember key details later. But in today’s digital-first world, ...
A packed trade show booth may seem like a clear indicator of success, but booth traffic alone is a misleading metric. Many exhibitors focus on attracting as many visitors as ...
Leads. You walk away from the event with hundreds of them. Badges scanned. Hands shaken. Interest piqued. And then what? Your inbox is full. Your CRM has new entries. Your ...
Most businesses don’t have a trade show problem. They have a follow-up problem, the larger pie of the marketing sales leads. They spend tens of thousands of dollars on booth ...
Most companies spend thousands of dollars on trade shows and industry events but then are left wondering how to get event sales leads. They send their best sales reps, set ...
Trade shows, conferences, and conventions aren’t just networking opportunities—they’re battlegrounds. Every booth is a competitor. Every prospect is short on time. And every interaction is either a foot in the ...
Event teams operate in high-pressure environments, where precision and efficiency are critical. Despite this, many teams hesitate to embrace event management software and automation tools, fearing high costs, complex implementation, ...
Every event marketer and sales team knows the pain: You collect a stack of business cards or scan hundreds of badges, but weeks later, those leads are nowhere near closing ...
The speed at which businesses respond to leads directly impacts sales success. According to recent studies, companies that follow up within an hour are seven times more likely to qualify ...
For event sales reps, crafting tailored follow-ups is no longer optional—it’s essential. With the help of ChatGPT prompts for event sales, sales leaders can create personalized outreach that resonates with ...
Event organizers continually strive to enhance attendee experiences, making feedback an indispensable part of the event planning and improvement process. But what questions should you include in your event survey ...
Chicago trade shows have long held the baton for premier trade shows in the country, and 2025 is set to solidify its reputation further. With over 200 annual conventions and ...
Tech conferences have become more than just events; they are now vital platforms for connecting, learning, and staying ahead in a rapidly evolving industry. Whether you are a tech professional, ...
The food industry is constantly evolving, and staying ahead of the curve requires more than just innovation—it demands connection. Food trade shows in the USA offer unparalleled opportunities to network, ...
Trade shows are a cornerstone of business growth in the United States, offering opportunities to network, innovate, and close deals. With over 10,000 trade shows held annually, businesses must be ...
Trade shows and industry events stand as monumental pillars in the realm of professional networking and business development. Historically, these gatherings have served as fertile ground for cultivating partnerships, sparking ...
Q1 trade shows in the USA in 2025 generally remain the talk of the town throughout the year, as it hosts some of the most significant trade shows in the ...
Success at a trade show is never a matter of chance. It requires a well-thought-out strategy that integrates pre-show preparation, in-event execution, and post-show follow-up. Some of the best trade ...
Trade shows present a unique confluence of opportunities for marketing professionals to showcase their brands, forge new business relationships, and gain invaluable insights into industry trends. However, the dynamic and ...
The global trade show industry, boasting a market revenue of $50.6 billion, serves as a vital lead generation arena for countless businesses navigating the complexities of event planning and lead ...
Best Trade Show Games: Checklist for Success | Engage and Attract: When the trade show floor becomes a battleground for attention, the winners are those who innovate to engage. Best ...
Trade shows offer a unique convergence of innovation, networking, and business opportunities, with event planners consistently seeking novel ways to capture attendees’ interest and stand out among competitors. Among the ...
Why does gamification at events hold the key to unprecedented attendee engagement and satisfaction? In an era where traditional engagement tactics no longer suffice, gamification emerges as a dynamic solution, ...
Sustainability in event planning is rapidly gaining traction in the meetings sector. Modern event professionals are increasingly environmentally conscious, striving to make a positive impact on our planet. While the ...
As an exhibitor, one of the most important goals you have when attending an event is to generate leads. But with so many people visiting your booth and limited time ...
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