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TL;DR (Too Long; Didn’t Read) The big idea Networking at events isn’t just about collecting business cards. It’s about building lasting relationships. Successful event professionals go beyond the handshake by ...
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If you ask most event professionals what success looks like on the trade show floor, they’ll point to the scanner. More scans, more leads, more opportunity—right? Except that’s not how ...
You spent three days on the trade show floor. You hustled through back-to-back demos, collected hundreds of leads, and maybe even snagged a few handshakes that felt like closed deals. ...
Trade shows are loud. Not just the noise, but the noise of expectation. Booths. Badges. Banners. Bragging. And somehow, in all that effort, in all that spend, we forget the ...
You’ve been there. Standing at your booth, surrounded by a sea of potential clients. The energy is high, conversations are flowing, but as the event wraps up, you find yourself ...
Most businesses don’t have a trade show problem. They have a follow-up problem, the larger pie of the marketing sales leads. They spend tens of thousands of dollars on booth ...
Event lead capture is no longer about just collecting business cards and scanning badges. B2B events, trade shows, and expos have evolved into high-intent marketing opportunities where every interaction needs ...
Hybrid events have redefined the event industry, offering a flexible approach that blends physical and digital experiences. With the rise of remote work and global connectivity, more organizations are embracing ...
Most companies spend thousands of dollars on trade shows and industry events but then are left wondering how to get event sales leads. They send their best sales reps, set ...
Trade shows remain a cornerstone of B2B marketing, but turning booth visitors into qualified leads requires the right strategy and software. Having a dedicated event lead capture app can dramatically ...
Trade shows, conferences, and conventions aren’t just networking opportunities—they’re battlegrounds. Every booth is a competitor. Every prospect is short on time. And every interaction is either a foot in the ...
Trade shows are resurging as a powerhouse for B2B lead generation in 2025. But, exhibiting isn’t cheap – companies allocate nearly one-third (31.6%) of their marketing budgets to events – ...
The hesitation is real—but so is the opportunity Event teams know that technology can streamline processes, improve lead capture, and boost post-event engagement. Yet, many hesitate to switch from outdated ...
Event teams operate in high-pressure environments, where precision and efficiency are critical. Despite this, many teams hesitate to embrace event management software and automation tools, fearing high costs, complex implementation, ...
Your event is over, and you’ve collected hundreds—maybe even thousands—of leads. But now, weeks have passed, and your inbox is full of unresponsive contacts. Sound familiar? You’re not alone. More ...
A great sales pitch means nothing if the lead is left unattended. Follow-ups are where deals are won or lost, yet they remain one of the most overlooked and mismanaged ...
A packed trade show booth may seem like a clear indicator of success, but booth traffic alone is a misleading metric. Many exhibitors focus on attracting as many visitors as ...
The best event strategies don’t just focus on attendance numbers—they prioritize engagement at every touchpoint. Yet, only 45% of event marketers actively map out event journeys, missing opportunities to enhance ...
In 1962, David Ogilvy, the father of advertising, declared, “The customer is not a moron. She is your wife.” Replace “wife” with “attendee,” and you grasp the essence of modern ...
Event planning is a dynamic, high-pressure profession that requires a blend of creativity, organization, and leadership. The ability to juggle logistics, manage teams, and ensure a seamless attendee experience is ...
Effective event planning hinges on detailed organization. With over 90% of event professionals citing planning as the cornerstone of success, a comprehensive to-do list becomes indispensable for seamless execution. Whether ...
Event planning is a complex endeavor that requires meticulous attention to detail. In a recent survey, 68% of event professionals reported that managing logistics was their biggest challenge. This is ...
Do you recall having assessment sessions in school when you had to provide your comments on everything? Its goal is to perform program evaluations, enhance program effectiveness, and/or guide programming ...
Every lead captured at an event is an opportunity to fuel business growth. Yet, despite its significance, many organizations fail to fully leverage lead tracking, leaving untapped potential on the ...
It wouldn’t be illusory to say that lead collection process is the very lifeline of events for exhibitors. The success of any business event hinges on its ability to generate ...
Trade show marketing is an effective strategy for companies to increase sales and interact with their target audience. As marketing budgets have grown in general, analyzing and quantifying trade show ...
Trade shows remain one of the most powerful platforms for generating high-quality leads, with 81% of attendees having buying authority. However, capturing free leads at these events without sacrificing quality ...
Event lead retrieval is no longer just a logistical task—it’s a strategic cornerstone for maximizing event ROI and accelerating sales pipelines. With 80.4% businesses vouching for in-person events being the ...
A guide to overcoming adoption fears and unlocking effortless event success with momencio. 1. “Will My Team Even Use This?” 🔍 The fear: “what if my team won’t use it?” ...
Would you spend $10,000 on a booth just to have attendees grab free swag and walk away? That’s exactly what happens at most trade shows—exhibitors spend money on flashy booths, ...
Collecting leads at a trade show used to mean stacks of business cards, scribbled notes, and hoping your sales team could remember key details later. But in today’s digital-first world, ...
Lead generation is the lifeline of any successful business, and finding innovative ways to attract high-quality prospects is more critical than ever in 2025. According to recent research, 61% of ...
Event lead capture tools are powerhouses for lead generation, offering businesses the opportunity to engage with their target audience directly. In fact, 68% of marketers rate events as their most ...
Choosing the right lead management software can feel overwhelming. With countless options promising to revolutionize your sales process, how do you narrow it down to the one that genuinely delivers ...
Lead retrieval has become a cornerstone of modern event marketing, promising to turn booth interactions into meaningful business opportunities. Yet, despite the growing sophistication of lead retrieval systems, many businesses ...
The speed at which businesses respond to leads directly impacts sales success. According to recent studies, companies that follow up within an hour are seven times more likely to qualify ...
Trade fairs remain one of the most effective platforms for businesses to connect with prospects, but the challenge lies in turning a trade fair lead into actionable leads. Companies that ...
Every event marketer and sales team knows the pain: You collect a stack of business cards or scan hundreds of badges, but weeks later, those leads are nowhere near closing ...
The last booth is packed up, the final handshake is done, and the event is officially over. But if you think your job is finished, you’re making the same mistake ...
Did you know that 80% of trade show leads are never followed up? Despite the substantial investments in booth setups and marketing efforts, many businesses fail to capitalize on the ...
For event sales reps, crafting tailored follow-ups is no longer optional—it’s essential. With the help of ChatGPT prompts for event sales, sales leaders can create personalized outreach that resonates with ...
Event organizers continually strive to enhance attendee experiences, making feedback an indispensable part of the event planning and improvement process. But what questions should you include in your event survey ...
Event technology is no longer a luxury in the world of events—it’s a necessity. Whether you’re an exhibitor trying to attract qualified leads, an event planner orchestrating a seamless experience, ...
Nowadays, businesses are actively trying to empower their sales team by utilizing sales enablement strategies. According to Gitnux, Google searches for “Sales Enablement” have gone up by 51.2% year over ...
An event app for conferences is the secret weapon for anyone seeking to turn fleeting opportunities into lasting outcomes. It is not just another gadget; it is the cornerstone of ...
The success of any event hinges on a well-crafted event marketing plan. With 87% of marketers relying on events to build relationships with prospects and clients, it’s clear that events ...
Chicago trade shows have long held the baton for premier trade shows in the country, and 2025 is set to solidify its reputation further. With over 200 annual conventions and ...
Tech conferences have become more than just events; they are now vital platforms for connecting, learning, and staying ahead in a rapidly evolving industry. Whether you are a tech professional, ...
The food industry is constantly evolving, and staying ahead of the curve requires more than just innovation—it demands connection. Food trade shows in the USA offer unparalleled opportunities to network, ...
Trade shows are a cornerstone of business growth in the United States, offering opportunities to network, innovate, and close deals. With over 10,000 trade shows held annually, businesses must be ...
Trade shows and industry events stand as monumental pillars in the realm of professional networking and business development. Historically, these gatherings have served as fertile ground for cultivating partnerships, sparking ...
Q1 trade shows in the USA in 2025 generally remain the talk of the town throughout the year, as it hosts some of the most significant trade shows in the ...
Success at a trade show is never a matter of chance. It requires a well-thought-out strategy that integrates pre-show preparation, in-event execution, and post-show follow-up. Some of the best trade ...
B2B trade fairs are not just events—they are high-stakes arenas where businesses showcase their expertise, build trust, and ignite relationships that can fuel long-term growth. For many companies, trade fairs ...
Trade shows present a unique confluence of opportunities for marketing professionals to showcase their brands, forge new business relationships, and gain invaluable insights into industry trends. However, the dynamic and ...
Trade shows are the lifeblood of B2B marketing, driving an estimated 81% of in-person lead generation. However, engaging visitors at your booth is no small feat. Attendees are bombarded with ...
Best Trade Show Games: Checklist for Success | Engage and Attract: When the trade show floor becomes a battleground for attention, the winners are those who innovate to engage. Best ...
Trade shows offer a unique convergence of innovation, networking, and business opportunities, with event planners consistently seeking novel ways to capture attendees’ interest and stand out among competitors. Among the ...
Why does gamification at events hold the key to unprecedented attendee engagement and satisfaction? In an era where traditional engagement tactics no longer suffice, gamification emerges as a dynamic solution, ...
Sustainability in event planning is rapidly gaining traction in the meetings sector. Modern event professionals are increasingly environmentally conscious, striving to make a positive impact on our planet. While the ...
As an exhibitor, one of the most important goals you have when attending an event is to generate leads. But with so many people visiting your booth and limited time ...
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