Trade shows are resurging as a powerhouse for B2B lead generation in 2025. But, exhibiting isn’t cheap – companies allocate nearly one-third (31.6%) of their marketing budgets to events – ...
Every event marketer and sales team knows the pain: You collect a stack of business cards or scan hundreds of badges, but weeks later, those leads are nowhere near closing ...
Why event ROI measurement matters Events are one of the biggest marketing investments for B2B companies, with organizations spending millions on trade shows, conferences, and networking events. But despite these ...
Do you recall having assessment sessions in school when you had to provide your comments on everything? Its goal is to perform program evaluations, enhance program effectiveness, and/or guide programming ...
When planning a conference, the voices of your attendees hold the key to its success. In fact, research indicates that 63% of event marketers believe attendee feedback at conferences is ...
Trade fairs remain one of the most effective platforms for businesses to connect with prospects, but the challenge lies in turning a trade fair lead into actionable leads. Companies that ...
Event professionals today face a pivotal challenge: proving the value of their events to stakeholders. With 85% of planners citing ROI as the primary measure of success, the ability to ...
Consider the last time you had to move swiftly at work. Perhaps you were debating whether to start a new marketing campaign or what pricing to charge for your goods ...
Maximizing Return on Investment (Event ROI optimization) and attendee engagement is critical for event planning solutions and field marketing success. Implementing good techniques can greatly influence your event’s result, whether ...
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The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.
By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.
In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:
AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.
AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:
AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:
Despite these potential challenges, AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.
momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.
Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:
momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.
By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged
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