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◗◗Lead Retrieval

lead capture hacks
Lead Capture, Event Management, Event Success, Event tool, Lead Retrieval

10 Lead capture hacks to 2x your event ROI

Lead capture is the lifeblood of successful event marketing. Every...
November 18, 2024
10 min. read
lead capture apps
Lead Capture, Event Management, Event ROI, Event tool, Lead Retrieval

How the best lead capture apps can help exhibitors track these 5 crucial metrics

For exhibitors, the success of an event hinges on more...
November 15, 2024
12 min. read
event lead capture apps
Lead Capture, Event Management, Event Success, Event tool, Lead Retrieval

how event lead capture apps always shorten your sales cycle

One challenge constantly stands out for event marketers: accelerating the...
November 12, 2024
24 min. read
Why your trade show needs more than a business card scanner
Event Management, Event Planning, Event ROI, Event Success, Lead Capture, Lead Retrieval

Business card scanner enhancements for better trade show results

Capturing leads effectively is no longer as simple as collecting...
November 6, 2024
10 min. read
lead capture
Lead Capture, Event Management, Event Success, Event tool, Lead Retrieval

Quick fixes for better lead capture at in-person and hybrid events

Lead capture can make or break your success at a...
October 25, 2024
14 min. read
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Lead Capture, Event Management, Event Success, Event tool, Lead Retrieval

Best lead capture software for CRM integration

For businesses aiming to maximize lead conversion, choosing the right...
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41 min. read
AI for lead generation - momencio
Lead Capture, Lead Retrieval, Sales Enablement, Universal lead Capture AI

AI for Lead Generation: Turn Data into Gold When Paired with Human Strategy

Introduction If you rely only on AI for lead generation...
September 27, 2024
9 min. read
Business Card Scanner App
Event Management, Event Success, Lead Capture, Lead Retrieval

Business Card Scanner App for Effortless Sales Conversion

Introduction Effective lead capture is the cornerstone of successful event...
September 24, 2024
14 min. read
The Importance of Standardizing and Unifying Your Lead Retrieval Process
Lead Retrieval, Trade Show

Lead Retrieval Process: The importance of Standardizing and Unifying

When you implement a unified Lead Retrieval Process, every touchpoint...
September 24, 2024
7 min. read
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A product by

momencio

momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges, AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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