◗◗ real-time activity stream: track every click, every view, right as it happens

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gain a tactical edge as you monitor how your leads navigate and interact with your content in real-time, allowing you to engage them at the precise moment of interest. 

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why it works for you 

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lead engagement insights as they happen

momencio’s real-time activity stream brings lead engagement data directly to you, letting you see lead actions unfold and respond on the go. 

real-time notifications

get instant alerts on interactions when leads interact with your follow-up materials, so you know exactly when a lead is ready to be approached.

live performance metrics

track what’s working as the event unfolds. view live metrics to adjust your strategy for maximum impact.

prioritize follow-up

with real-time data, your team can reach out when leads are most engaged, capturing attention at its peak. 

track every touchpoint beyond the event floor

real-time activity stream does not stop at the event. monitor engagement from booth interaction through follow-up, helping you maintain valuable context every step of the way. 

detailed engagement logs: access specifics on lead interactions with your marketing collateral, so every follow-up is relevant and informed.

post-event insights: track leads as they continue interacting with your content after the event, keeping your follow-up timely. 

sustained engagement tracking: monitor activity in the follow-up phase, giving your team the full picture of lead behavior and interests. 

maximize event ROI with live data

real-time activity stream lets you monitor and demonstrate event impact as it happens, showcasing ROI with data-backed engagement. 

identify patterns: spot behavioral trends among attendees, refining your engagement plan for future events based on what’s working now.

ROI justification: share live engagement metrics with stakeholders, showing the immediate value of event interactions.

strategy refinement: use live insights to refine your tactics instantly, enhancing both event engagement and follow-up effectiveness.

how this works

momencio’s real-time activity stream keeps you connected with live engagement insights

access your momencio dashboard

login to your momencio’s dashboard to get a full view of the current lead interactions with your content. 

monitor live engagement

get a complete picture of all activities, with a clear attribution of which leads are prepped for further action.

act on high-priority notifications

receive instant alerts on high-interest actions, synced with your CRM for seamless, timely follow-ups.

◗◗ who benefits from real-time activity stream

exhibitors /001

track lead activity beyond your booth, in real time, making sure you capture interest and respond directly when lead interest is at the peak. 

sales teams /002

act on high-interest leads the moment they engage, giving you a better shot at converting interest into action. 

marketing teams /003

see which content resonates most with leads, helping you refine messages and increase event impact. 

business owners /004

assess lead interest on the spot to gauge event effectiveness and measure ROI as it happens.

event organizers /005

equip exhibitors with an intuitive tool for tracking engagement, adding value to their event investment. 

visitors /006

receive timely, relevant follow-ups that align with your engagement, creating a seamless and personalized post-event experience. 

frequently asked questions

What types of activities are tracked in real time?

momencio’s real-time activity stream tracks interactions like content views, time spent on materials, and other key engagements as they happen.

With live insights, you can identify leads who show the highest interest, allowing your team to prioritize follow-ups effectively.

Yes, all real-time activity data syncs with your CRM, keeping lead profiles accurate and ensuring seamless follow-up.

Absolutely. The activity stream displays a continuous flow of engagement data, letting you manage multiple leads in real time.

By capturing live engagement data, you demonstrate the event’s value instantly, helping you maximize and justify ROI with immediate insights.

visualize lead engagement as it happens

gain tactical awareness, prioritize high-interest leads, and make every interaction count by engaging with leads when it matters most. 

want to see it in action?

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momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges,
AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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