◗◗ surveys and lead scoring: event intelligence at your fingertips

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capture real-time attendee insights with live polls and surveys, and let momencio’s lead scoring algorithm prioritize hot leads, so your team can focus on what matters most.

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why it works for you 

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engage attendees instantly with live polls and surveys 

momencio’s live polls and surveys create real-time interactions that uncover attendee insights, allowing your team to understand and act on their needs during the event.

encourage participation

use live polls to engage attendees actively, gathering instant feedback on interests, opinions, and reactions.

gain actionable insights

capture attendee feedback in real time to adjust presentations or conversations based on their input.

segment audiences effectively

group attendees by their engagement levels, allowing you to customize follow-ups that resonate with their specific interests.

deliver customized content on demand

quickly upload and update assets on-the-go, ensuring content stays relevant and customized to each lead’s need.

instant content updates: upload, modify, manage assets in real time, enabling immediate access to new or revised materials.

personalized presentation: tailor assets to deliver impactful presentations with multimedia content and track engagement.

custom landing page: forget paper brochure and other forgettable print collateral. use your digital content assets to build a personalized landing page tailored to booth visitors.

use event intelligence to guide targeted follow-ups

momencio’s surveys and lead scoring provides a complete picture of each lead, combining real-time feedback and engagement scores to inform your follow-up approach.

combine insights for precision: pair qualitative survey data with quantitative lead scores to prioritize leads with strong interest and intent. 

tailor follow-up strategies: route high-scoring leads to sales immediately while nurturing others with personalized, data-driven content. 

maximize event ROI: direct resources toward qualified leads, transforming attendee interactions into meaningful post-event engagement that drives results.

how this works

momencio’s surveys & lead scoring gives you actionable insights that improve event intelligence and lead management

engage attendees with tailored surveys

capture real-time feedback from booth visitors, using interactive and customizable surveys to gather insights aligned with your goals.

score leads based on engagement and behavior

our lead scoring algorithm dynamically evaluates attendee actions, creating prioritized scores to reflect each lead’s interest and intent.

sync scores with CRM for seamless follow-up

sync and integrate lead scores and engagement data directly into your sales pipeline for informed and personalized follow-ups.

◗◗ who benefits from surveys & lead scoring

exhibitors /001

engage attendees through interactive polls and gather insights that enrich future engagement efforts.

sales teams /002

identify top prospects and tailor follow-ups based on lead scores, maximizing conversion potential.

marketing teams /003

use survey data to segment audiences and craft personalized, relevant post-event campaigns.

business owners /004

gain a comprehensive view of lead quality and optimize event ROI by focusing on high-potential prospects.

event organizers /005

gather immediate feedback to enhance the attendee experience and adapt to needs in real time.

visitors /006

experience interactive events that respond to feedback and deliver personalized content based on interests.

frequently asked questions

how do polls and surveys enhance attendee engagement?

live polls and surveys encourage real-time feedback, allowing attendees to share opinions and feel more connected to the event experience.

yes, surveys can be tailored to gather specific insights, from product interest to session feedback, aligning with your event objectives.

lead scores combine survey responses and engagement metrics, providing a comprehensive view of each lead’s potential.

absolutely. all lead scoring data integrates with your CRM, ensuring seamless lead management and follow-up.

real-time data allows for strategic adjustments, optimizing attendee engagement and enhancing the overall effectiveness of your event.

engage and qualify leads instantly

use attendee responses and lead scoring to zero in on the top prospects and enhance the effectiveness of your post-event outreach.

want to see it in action?

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momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges,
AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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