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◗◗event marketing strategies

event marketing plan
Sales Enablement, Event Management, Event Planning, Event ROI, Event Success, Event Tips

Proven event marketing plan hacks to dominate your next event

The success of any event hinges on a well-crafted event...
November 23, 2024
19 min. read
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About the game: Scratch for Cheer

Welcome to Scratch for Cheer!

The holidays are a time to give and celebrate, and we at momencio want to share the cheer with you! Join our festive game, leave reviews about your experience with momencio, and unlock rewards in the form of Amazon gift cards. The more platforms you choose to review, the more cheer you unlock! Plus, you can earn extra rewards by inviting coworkers to join in the fun.

Here’s everything you need to know to participate, win, and share the cheer!

How to play

  1. Start the Game:
    • Visit the game microsite and click “Play Now”.
  2. Select Review Platforms:
    • Choose the platforms where you’ll write your reviews.
    • You can select one or more from the following:
    • Your reward depends on the number of platforms you select and complete reviews for, so choose wisely!
  3. Scratch & Reveal:
    • Play the scratch card game to discover your potential reward. This adds excitement to the experience while keeping your reward a surprise!
  4. Provide Your Details:
    • Enter your full name, company name, and work email address (personal email addresses will not be accepted).
    • This information ensures we can validate your participation and send your reward.
  1. Spread the Cheer for Bonuses:
    • Once you finish, you’ll receive a unique referral link. Share this link with your coworkers and invite them to join.
    • For every coworker who uses your link, participates, and submits proof of at least one review, you’ll earn an additional $15 bonus added to your reward!
  2. Write & Publish Your Reviews:
    • Share your experience with momencio on the platforms you selected. Make sure your reviews are thoughtful and compliant with the guidelines of each platform.
  3. Submit Proof of Your Reviews: After publishing your reviews, email proof to cheer@momencio.com. Your proof should include:
    • A screenshot or direct link for each review.
    • Your name as it appears in the review.
    • The date of the review (must be after the start of the game).

Where to leave reviews
Write your reviews on these platforms:

How you win

  • Your reward is based on the number of platforms you selected and submitted verified reviews for.
  • Rewards are issued as Amazon gift cards to your work email address.


Important:

  • If you select multiple platforms but do not submit proof for all of them, your reward will be adjusted to match the verified reviews. For example: If you select three platforms but submit proof for only two, your reward will correspond to the two verified reviews.
  • No proof submitted? No reward will be issued.

Terms & Conditions

  1. Eligibility:
    • Participants must be existing momencio clients or users or have seen momencio in a demo.
    • Reviews must be genuine and adhere to the review guidelines of each platform.
  2. Proof of Reviews:
    • Proof must be submitted by January 7, 2025, and include screenshots or direct links showing:
      • Your review.
      • Your name as it appears in the review.
      • The date of the review.
  3. Referral Bonus:
    • Referrals must be made using the unique link provided at the end of the game.
    • For each coworker who joins and submits proof of at least one review, you’ll earn an additional $15 bonus.
    • Referrals made without your unique link cannot be verified and will not qualify for the bonus.
  1. Reward delivery:
    • Rewards will be sent as Amazon gift cards to the work email address you provided.
    • All rewards will be issued by January 15, 2025, after reviews and referrals are verified.
  2. Fraud prevention:
    • Any attempts to submit false, incomplete, or plagiarized reviews will result in disqualification.
    • momencio reserves the right to verify the authenticity of all reviews and referrals.
  3. Game deadline:
    • The game ends on January 7, 2025. No submissions will be accepted after this date.
Key dates to remember
  • Game Ends: January 7, 2025
  • Reward Distribution: January 15, 2025
Need help? For questions or support, contact us at support@momencio.com.

momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges, AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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