Published on

Mar 2022

◗◗Future of events in 2025: forging a path to meaningful experiences

11 min. read

The events industry has faced incredible uncertainty these past two years. Whilst the world has been in and out of lockdowns and restrictions, the future of events in 2025 carries a new promise for a return to the “normal”—or a “new normal”, at least. This can be said for the event industry as well. High vaccination rates and cities opening up once again have seen a slow but sure return to in-person events.

Once it is safe to do so, we believe the events industry is eager to get back larger and better than before. This has fueled new market trends that we predict will continue far into 2025. From hybrid events and increased health protocols to instant follow-ups, Read on for our top event industry trends for the year ahead!

TL;DR: The future of events in 2025 focuses on hybrid models, sustainability, and digital engagement. Learn about the trends shaping the event industry, from virtual experiences to advanced lead capture technologies, and how they will redefine attendee engagement and event success.

The future of events industry in 2025

The events industry in 2025 is poised for a tech-driven transformation, where hybrid experiences, AI-driven personalization, and sustainability take center stage. As businesses prioritize meaningful connections and data-backed strategies, events will evolve into immersive, purpose-driven engagements that blend innovation with impact.

1. The future of events: an increase in hybrid events

2024 was the year of the hybrid events. As we enter 2025, these events featuring a “live” in-person event with a “virtual” online component show no sign of slowing down — for many reasons.

Behavioral data collection is easier with virtual audiences, so hybrid events enhance reach and attendance. Additionally, they make it easier to prove ROI and ROE (Return on Event). If you have more attendee data on hand, you’ll be better equipped to arrange successful future events.

Delivering engaging, tailored event experiences for both in-person and virtual attendees will be the largest issue for event organizers and marketers in 2025.

After all, how can you offer distinctive experiences for virtual event attendees in comparison to in-person events?

Our advice is to choose event management software with features that lend well to both digital and in-person experiences. momencio, for example, lets you to share digital collateral such as videos, PDFs, html5 bundles, slideshows, and more. It also allows you to share personalized landing pages for an experience that converts online too.

Don’t forget to use data to create customized experiences based on attendee type. Additionally, make sure your event software and tech stack seamlessly integrate.

2. The future of events: health and safety will have greater importance than ever before

According to a study, 41% of event planners have cited health and safety concerns as the biggest obstacle to lagging attendees levels in 2024.

We anticipate an increase in hybrid and virtual events that can more readily guarantee attendee safety. Additionally, we expect to see a rise in the number of event organizers requiring confirmation of vaccination.

Extra Covid-19 safety precautions might include onsite testing, more frequent cleaning, social distancing where possible, providing adequate ventilation, mandatory mask-wearing, and having hand sanitizer at every booth or table, for example.

momencio’s Kiosk Mode is particularly helpful in reducing the risk of Covid-19 exposure at events. It lets attendees obtain the collateral they need at the touch of a button without directly contacting a salesperson at the event. Additionally, it swaps physical marketing documents for digital collateral. This not only reduces the handling of marketing material but can also have a hugely positive effect on the environment.

Moving forward, event organizers must keep these health and safety protocols at the forefront of their minds.

3. The future of events: instant follow-up will be a game changer

In previous years, it wasn’t uncommon for salespeople to wait a certain amount of time before following up with their event attendees. Gone are the days of outdated habits like the “cooling off period”. Instead, 2025 is seeing technology move at a more rapid pace than ever before.

The relationship you’ve built with your leads must continue beyond the event. In reality, 80% of event leads are never followed up on. This is owing to a lack of capabilities to track prospect engagement following tradeshows and events. That’s a lot of effort thrown away!

An excellent lead capture app should automate the follow-up process as much as possible. This is especially true for two critical emails: the instant follow-up and the post-event follow-up. Deepening lead engagement with relevant content is easier with an app that automatically delivers or schedules customized versions of these emails, like momencio.

If you’re looking for an all-in-one lead management solution to take your events into 2025 and beyond, momencio can help. Schedule a demo today to find out how our event lead capture app can help your business to succeed.

4. The future of events: sustainability as a key driver

As we look ahead to 2025, sustainability is no longer a “nice-to-have” for events—it’s a necessity. With rising awareness of environmental issues, both attendees and businesses are demanding greener solutions for their events. From reducing waste to lowering the carbon footprint of large-scale gatherings, sustainability is set to be a top priority.

Reducing paper waste: The days of handing out stacks of brochures, pamphlets, and business cards at events are dwindling. Instead, event organizers are leveraging digital tools to share materials. Digital brochures, virtual business cards, and event apps are not only cost-effective but also reduce significant amounts of waste. Features like momencio’s digital collateral library and presentations & interactive content are leading the way by offering seamless, environmentally friendly alternatives to traditional print materials.

Sustainable venues and practices: Event organizers are now actively choosing venues that adhere to sustainable practices, such as energy-efficient lighting, recycling programs, and locally sourced catering. Additionally, practices like carbon offset programs, reusable booth materials, and eco-friendly swag are becoming mainstream.

Virtual and hybrid options: By continuing to adopt hybrid models, organizers can significantly reduce the environmental impact of travel and accommodations for attendees. For example, allowing global participants to join virtually reduces the need for air travel, one of the largest contributors to event-related carbon emissions.

Sustainability as a branding opportunity: Companies that embrace green initiatives at their events not only contribute to the environment but also enhance their brand image. Attendees are more likely to engage with businesses that prioritize sustainability, making it a win-win for both the planet and the brand.

Actionable steps: To ensure sustainability at your events, invest in digital tools like momencio to minimize paper waste, collaborate with eco-friendly vendors, and educate attendees on the importance of green practices. Small changes, such as opting for plant-based catering or using solar-powered equipment, can collectively make a big impact.

5. The future of events: data and analytics redefine success

As event tech evolves, so does the ability to capture and analyze data. In 2025, data-driven decision-making is set to redefine what success looks like for events.

Data for personalization: Attendees now expect a tailored experience, and data is the key to delivering it. From registration to post-event surveys, every interaction provides valuable insights into attendee preferences. Event management platforms like momencio make it easier to track these interactions, enabling event organizers to design highly personalized experiences that resonate with their audience.

Predictive analytics: By analyzing historical event data, predictive analytics tools can help organizers forecast trends, attendance numbers, and even potential challenges. This forward-looking approach ensures better planning and resource allocation.

Real-time insights: Live events can now leverage real-time analytics to make immediate adjustments. For instance, if data shows that a particular session is drawing more attendees than expected, organizers can quickly provide additional seating or extend the session duration.

Measuring ROI and ROE: The ability to track behavioral data through tools like momencio allows organizers to demonstrate clear ROI and ROE. Metrics such as lead engagement, content downloads, and session attendance provide a comprehensive picture of event success.

Actionable steps: To harness the power of data, event organizers should invest in advanced analytics tools that integrate seamlessly with their tech stack. Regularly review and analyze data to identify trends and continuously improve event strategies.

6. The future of events: prioritizing accessibility and inclusivity

Events in 2025 will continue to push boundaries in creating spaces that are accessible and inclusive for all attendees, regardless of physical ability, language, or background.

Physical accessibility: Event venues are now being chosen with accessibility in mind, including features like wheelchair ramps, elevators, and designated seating. Additionally, event layouts are being designed to ensure ease of navigation for all attendees.

Digital inclusivity: For virtual and hybrid events, ensuring digital inclusivity is paramount. This includes providing closed captions for video content, sign language interpreters, and user-friendly platforms that cater to attendees with varying levels of tech proficiency.

Cultural inclusivity: As events become more global, organizers are focusing on cultural inclusivity by offering multilingual support, respecting diverse dietary needs, and avoiding culturally insensitive practices.

Neurodiversity-friendly events: Recognizing the needs of neurodiverse attendees is becoming a priority. This includes creating quiet zones, offering sensory-friendly environments, and providing clear schedules to reduce anxiety.

Actionable steps: Event organizers should conduct regular accessibility audits and gather feedback from attendees to identify areas for improvement. Partnering with accessibility consultants can also help ensure that events are truly inclusive.

7. The future of events: gamification for enhanced engagement

Gamification is not a new concept, but its application in events is set to reach new heights in 2025. By incorporating game-like elements, organizers can increase attendee engagement and make events more memorable.

Interactive sessions: Features like live polls, trivia, and Q&A sessions can keep audiences engaged, whether in-person or virtual. Tools like momencio can integrate gamified elements, such as interactive quizzes, into digital experiences.

Reward systems: Offering incentives for participation, such as digital badges, discounts, or exclusive content, can drive attendee involvement. For instance, virtual attendees could earn rewards for visiting digital booths or participating in sessions.

Networking games: Icebreaker games and networking challenges can make it easier for attendees to connect. For hybrid events, virtual matchmaking platforms can pair attendees with similar interests.

Actionable steps: To incorporate gamification, identify the key objectives of your event and design activities that align with them. Ensure that the gamified elements are intuitive and enjoyable for all attendees.

Conclusion

The events industry is on the brink of a remarkable evolution in 2025, blending innovation, sustainability, and inclusivity to create experiences that are more impactful than ever before. From hybrid events redefining reach and engagement to prioritizing health, safety, and accessibility, the future of events is driven by purpose and technology. By embracing trends like sustainability, real-time data analytics, and instant follow-ups, event organizers can not only meet but exceed the expectations of a more discerning audience.

The key to thriving in this new era is adaptability. With tools like momencio at your disposal, you can simplify event management, foster deeper connections, and stay ahead of the curve. As we step into 2025, the question isn’t whether the events industry will change—it’s how your business will seize the opportunities this change brings. The future of events is here, and it’s time to lead the way.

FAQs on the future of events

What defines a hybrid event, and why are they becoming more popular?
1. A hybrid event combines a “live” in-person element with a “virtual” online component, allowing for greater reach and attendance. These events have gained popularity due to their adaptability amidst ongoing Covid-19 restrictions and their ability to collect behavioral data easily from virtual audiences. Hybrid events offer a dynamic way to engage both in-person and remote attendees, making it easier to measure event success through ROI and ROE (Return on Event).
How can event organizers deliver engaging experiences to both in-person and virtual attendees?
1. Event organizers can deliver engaging experiences by utilizing event management software that supports both digital and in-person interactions. Tools like momencio offer features for sharing digital collateral, such as videos and personalized landing pages, ensuring a captivating experience for online attendees. Additionally, using data to tailor experiences based on attendee type and ensuring seamless integration of event software and tech stacks are crucial.
What health and safety measures are becoming standard at events due to Covid-19?
1. Health and safety measures at events now often include onsite testing, increased cleaning frequencies, social distancing practices, enhanced ventilation, mandatory mask-wearing, and accessible hand sanitization stations. Event organizers are also moving towards requiring proof of COVID-19 vaccination from attendees to ensure everyone’s safety.
How is technology changing the way follow-ups are done post-event?
1. Technology is eliminating the need for a “cooling off period” after events, enabling instant follow-ups with leads. Modern lead capture apps automate the follow-up process, sending critical emails immediately after the event and scheduling personalized content delivery. This rapid engagement helps deepen the relationship with leads, addressing the issue where 80% of event leads previously went unfollowed.
What role does momencio play in adapting to the future of events?
1. momencio serves as an all-in-one lead management solution, enhancing both hybrid events and health and safety measures. Its Kiosk Mode reduces direct contact at events by offering digital collateral at the touch of a button. By automating instant follow-ups and providing a suite of tools for engaging virtual and in-person attendees, momencio is pivotal in helping businesses navigate the evolving landscape of event marketing.

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15 unique ways to gather meaningful attendee feedback at conferences

When planning a conference, the voices of your attendees hold the key to its success. In fact, research indicates that 63% of event marketers believe attendee feedback at conferences is vital for improving future events. However, many organizers still struggle to collect meaningful feedback that can drive actionable improvements. Whether it’s navigating low survey response rates or ensuring feedback reflects real attendee experiences, the challenge lies in adopting innovative and engaging methods that resonate with participants. This article explores 15 unique ways to gather attendee feedback at conferences, from leveraging cutting-edge technology like AI-driven sentiment analysis to gamification strategies that make feedback collection fun and rewarding. With these practical techniques, you’ll not only capture valuable attendee insights but also enhance their overall experience, ensuring your conferences remain impactful, memorable, and growth-oriented. 15 unique ways to gather attendee feedback at conferences 1. Real-time digital surveys Real-time digital surveys provide instant insights by allowing attendees to share their thoughts during the event. By collecting feedback as sessions unfold, organizers can gauge attendee satisfaction and make adjustments on the spot if necessary. These surveys often involve short, targeted questions like “How useful was this session?” or “What could improve your experience today?” Platforms like momencio make it simple to integrate surveys into event funnel, ensuring minimal disruption to the event flow. The key to success lies in keeping surveys brief and offering quick response options, such as star ratings or multiple-choice questions. Additionally, make the process easily accessible via mobile devices to maximize participation. Pro tip: Display live survey results on a screen to encourage transparency and validate attendee input. 2. Interactive audience polling Interactive polling transforms feedback into an engaging activity. By using tools such as Poll Everywhere or Kahoot, you can invite attendees to participate in live polls during key moments of your conference. These polls can be used to measure sentiment, gather preferences, or even drive discussions. For example, during a keynote session, you might ask, “What topic would you like to explore further?” This approach not only gathers feedback but also empowers attendees to shape the conference experience. Attendees often enjoy seeing their input reflected in real time, making polls both functional and fun. Pro tip: Use polls to break the ice at the start of sessions, fostering participation and boosting engagement. 3. Feedback walls and boards Feedback walls provide a visual and interactive way for attendees to share their thoughts. Physical walls equipped with sticky notes or whiteboards can be stationed in high-traffic areas, inviting attendees to jot down comments, suggestions, or ideas. For a digital twist, virtual feedback boards, such as Padlet, can capture input from hybrid or remote participants. This method encourages spontaneous feedback, especially when […]

Gamification, Event Management, Event Tips, Trade Show

10 ways to build trade show booth success via games

Trade shows are the lifeblood of B2B marketing, driving an estimated 81% of in-person lead generation. However, engaging visitors at your booth is no small feat. Attendees are bombarded with visuals, pitches, and distractions at every turn, making it crucial to stand out with innovative tactics. Enter gamification—a powerful tool proven to elevate booth engagement and transform passive attendees into active participants. By blending fun, competition, and technology, gamification not only draws in visitors but also keeps them engaged, enabling meaningful brand interactions and effective lead capture. In this article, we’ll explore 10 creative gamification ideas tailored to help you build trade show booth engagement. Whether it’s using augmented reality, leaderboards, or interactive games, these strategies will ensure your booth becomes a memorable highlight for attendees. Why gamification works for trade show booths The psychology behind gamification Gamification taps into fundamental human behaviors—our love for play, competition, and rewards. When attendees interact with gamified activities, they become participants rather than mere spectators, fostering a stronger connection with your brand. Key psychological principles at play include: Motivation through rewards: Games create a sense of accomplishment and gratification, whether it’s winning a prize or earning points. Curiosity and engagement: Interactive elements pique interest, encouraging attendees to explore your booth. Social proof: Visible leaderboards or ongoing games generate excitement and attract more visitors. Real-world impact of gamification at trade shows According to a recent survey, 84% of marketers who used gamification reported a significant increase in attendee engagement. Interactive booths see up to a 40% longer dwell time compared to non-gamified booths. Gamification isn’t just a trend; it’s a strategy grounded in psychology and backed by data. Let’s now explore specific ideas to integrate gamification into your trade show booth. 10 creative gamification ideas to build trade show booth engagement Digital wheel-of-fortune games Set up a virtual wheel attendees can spin to win prizes or discounts. Each slice of the wheel could align with your products or services, subtly promoting your offerings while adding excitement. Interactive brand-themed trivia quizzes Challenge attendees with questions related to your industry or brand. Winners could receive branded merchandise or exclusive offers. Quizzes can also collect data on attendee preferences for personalized follow-ups. AR treasure hunts Leverage augmented reality to guide visitors through your booth. Participants can scan QR codes or use AR apps to uncover hidden “treasures,” such as product features or fun facts about your company. Photo booths with instant sharing Create a branded photo booth where attendees can take pictures with creative props or your mascot. Encourage them to share their photos on social media with a designated hashtag, increasing your brand’s online visibility. Leaderboards for demos or presentations Gamify participation in product demos. For […]

Event Tips, Event Management, Event Planning, Event Success, Sales Enablement

Convert booth visitors into buyers with follow-ups

Did you know that 80% of trade show leads are never followed up? Despite the substantial investments in booth setups and marketing efforts, many businesses fail to capitalize on the sales potential of their booth visitors. According to recent studies, 76% of booth attendees expect tailored communication, and those who receive it are significantly more likely to convert into paying customers. This article is for event professionals, marketers, and sales teams looking to bridge the gap between event interaction and sales closure. By exploring data-driven strategies, multi-channel communication, and automation tools, you’ll learn how to craft follow-ups that resonate with your booth visitors. Get ready to transform fleeting event encounters into meaningful, revenue-generating relationships. Why booth visitors are the perfect sales opportunity Booth visitors represent one of the most promising opportunities for lead conversion in the sales funnel. Unlike cold prospects, these individuals have already expressed interest by engaging with your brand at a trade show or event. Understanding their unique position in the buyer journey is critical to crafting effective follow-up strategies. Booth visitors: engaged and ready to convert Trade shows and events are tailored to attract individuals actively seeking solutions, partnerships, or innovations in their respective industries. Studies show that 81% of trade show attendees have buying authority, making them highly qualified leads. Booth visitors are not passive participants; they’ve taken the initiative to approach your booth, signaling interest in your products or services. What booth visitors expect Relevant communication: A significant 76% of attendees prefer personalized post-event messages. They value follow-ups that acknowledge their specific interests or interactions at the event. Prompt engagement: The likelihood of converting a lead decreases by 10% with every passing day after the event. Timing is everything, and booth visitors expect to hear from you quickly. Value-driven content: Beyond a thank-you email, attendees want actionable insights, exclusive offers, or educational resources tailored to their needs. Advantages of engaging booth visitors High intent: By attending an event and approaching your booth, visitors have shown they’re actively exploring options. This pre-qualification sets them apart from other leads. Immediate recency effect: Event experiences are fresh in their minds, which makes them more likely to engage with your communication promptly. Brand awareness: Your booth visitors have already interacted with your brand, giving you an edge over competitors when building relationships. Why many booth visitors are missed opportunities Despite their potential, 30-50% of event leads are never contacted, often due to: Disorganized follow-up processes: Failure to collect and manage lead data effectively. Generic communication: Sending non-personalized messages that fail to resonate with the lead’s specific needs. Lack of timeliness: Delayed follow-ups allow competitors to swoop in and capture the lead’s attention. Actionable Tip Focus on making your […]

Event ROI, Event Management, Event Success

How to achieve maximum event ROI through precision planning

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Event Success

Event marketing 2.0: powerful innovations shaping the future

Event marketing is rapidly evolving due to technological advancements and changes in customer preferences. From its basic origins to today’s dynamic and engaging techniques, event marketing has proven to be a successful tool for businesses to connect with their audience on a personal level. This essay will examine the history of event marketing and identify significant themes that will determine its future. From virtual reality experiences to data-driven personalization, we’ll look at how these innovations change how businesses hold events and interact with their audiences. Join us as we look forward to the future of event marketing. TL;DR: Stay ahead with the latest trends and innovations in event marketing, including hybrid event models, personalized attendee experiences, and advanced analytics. These future-forward strategies will shape how businesses engage audiences and drive results in the event industry. What does future of event marketing seem like? Interests and information are changing faster than ever before. What was previously normal is becoming obsolete as new words and ideas emerge. Unsurprisingly, a business based on people’s interests would have to adjust as quickly as these developments. Furthermore, when new areas of interest, entertainment, and technology emerge, the events sector must stay up to maintain bringing people together. The audience is growing more discerning and dissatisfied with events that lack organization, information, and enough space. Event professionals are known for their ability to arrange large-scale events. They are also becoming increasingly active in other elements of a company, like marketing and sales. What was once a little entertainment and product sales element has grown into a whole business. This new event sector also has its own set of trends and technology. Artificial intelligence AI is an excellent approach to automate some mundane tasks that will occur before, during, and after the event. Although AI can generate emails and messages for users, only the AI platform can customize them. You may use AI to greet attendees when they scan a QR code or utilize contact-free methods to check into the event. Then, you may offer activities that AI predicts would be most interesting to each individual. AI may also deliver and customize greetings to attendees. Virtual reality (VR) Getting closer to prospective customers is essential for persuading them to purchase your goods or services. While companies anticipate fresh technologies to provide a tailored customer experience, virtual reality has the potential to influence every stage of the process significantly. After all, it allows organizations to appeal to the emotional side of their target audiences, significantly increasing brand loyalty and customer lifetime value. Virtual reality is more intimate than ever before, and it always wins. By 2025, virtual reality will be the dominant marketing trend. Customers will have an […]

Event ROI, Analytics & Insights, Event Management, Lead Capture, Lead Retrieval, Trade Show

How to easily identify your hottest trade fair lead with momencio

Trade fairs remain one of the most effective platforms for businesses to connect with prospects, but the challenge lies in turning a trade fair lead into actionable leads. Companies that adopt lead scoring systems see a 77% increase in ROI from their events. Despite this, many event professionals struggle to prioritize their leads effectively, often missing out on high-value opportunities. In this article, we’ll delve into the significance of lead scoring at trade fairs, uncover the essential components of an effective system, and explore how tools like momencio can streamline the process. Whether you’re an event planner, marketer, or sales executive, mastering lead scoring is pivotal to transforming trade fair interactions into long-term business success. What is lead scoring, and why does it matter for trade fairs? Trade fairs are bustling hubs of potential where businesses and prospects converge, but without a strategy to manage leads effectively, the opportunities they present can quickly become overwhelming. Enter lead scoring—a systematic approach to evaluating and prioritizing leads based on their potential value to your business. Defining lead scoring Lead scoring assigns a numerical value or grade to each lead, reflecting their likelihood of becoming a customer. This evaluation is based on a variety of factors, such as: Engagement: How actively the lead interacts with your booth or materials. Demographics: Their alignment with your ideal customer profile. Behavioral cues: Specific actions like attending a demo or scanning a badge. In trade fairs, where foot traffic can run into the thousands, a robust lead scoring system helps focus your resources on the most promising opportunities. Why lead scoring matters Improves conversion rates: By identifying high-priority leads, your sales team can focus their efforts where they matter most. Optimizes resource allocation: Trade fairs are expensive; prioritizing quality over quantity ensures a better ROI. Enhances follow-up strategy: A well-scored lead database informs tailored, timely follow-ups, increasing the likelihood of conversion. The role of lead scoring in event success At trade fairs, time is of the essence. You may only have a brief window to capture a lead’s interest before they move on. Only 37% of companies responded to their leads within an hour, emphasizing the need for a strategy that identifies and engages your hottest leads promptly. Lead scoring ensures that: Sales teams can follow up with precision. Marketing teams can personalize outreach. Event ROI is measurable and demonstrably linked to sales outcomes. In the following sections, we’ll explore the components of an effective lead scoring system and how tools like momencio can simplify the process, ensuring your trade fair leads are not just plentiful but also impactful. Key components of an effective trade fair lead scoring system To harness the full potential of trade fairs, […]

Event Tips, Event Management, Event Planning, Event Success

8 powerful event personalization tactics to engage any attendees

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Trade Show, Event Management, Event Planning, Event Success, Event Tips, Tradeshow Guide

11 benefits of automating B2B trade fair lead follow-ups with momencio

B2B trade fairs are not just events—they are high-stakes arenas where businesses showcase their expertise, build trust, and ignite relationships that can fuel long-term growth. For many companies, trade fairs represent a significant investment, from the cost of booth space to marketing collateral and travel expenses. Yet, despite the immense potential, a staggering 79% of leads gathered at trade fairs are left unengaged, vanishing into the abyss of forgotten opportunities. Why does this happen? The culprit often lies in outdated manual follow-up processes. When leads are scribbled on paper, misplaced in spreadsheets, or delayed due to disorganized workflows, they lose their momentum. The result? Missed connections, wasted budgets, and an unclear return on investment. Automation is rewriting this story. With tools designed to capture, organize, and engage leads in real-time, businesses no longer have to struggle with inefficiencies. Imagine this: A visitor scans their badge at your booth, and within minutes, they receive a personalized email about your products tailored to their specific needs. Behind the scenes, their data syncs seamlessly with your CRM, alerting your sales team to prioritize a follow-up call. This isn’t just a dream scenario—it’s the reality of automated lead management. Companies that integrate automation into their trade fair strategies report dramatic improvements. According to recent studies, businesses see a 35% increase in lead conversion rates and a 40% reduction in follow-up time after adopting automation. These numbers highlight what savvy marketers and sales teams already know: the speed and precision of automation are game-changers in the competitive world of B2B trade fairs. In this article, we’ll dive deep into the 11 benefits of automating lead follow-ups after B2B trade fairs. From reducing manual errors to providing real-time insights and enhancing ROI tracking, you’ll discover why automation isn’t just a tool but an essential strategy for maximizing the value of your trade fair participation. Whether you are a VP of Marketing, a Sales Manager, or an Event Planner, this guide will help you unlock the full potential of your event investments. So, buckle up. It’s time to turn your B2B trade fair efforts into a well-oiled machine that works harder, faster, and smarter than ever before. Let’s start with the first big win: improving lead capture and follow-up efficiency. Continue reading to discover how to keep the momentum alive, long after the trade fair doors close. 11 benefits of automating B2B trade fair lead follow-up 1. Enhanced lead capture and follow-up efficiency When it comes to B2B trade fairs, the clock starts ticking the moment an attendee visits your booth. Every second that passes without capturing their details and initiating engagement is a missed opportunity. This is where automation excels, enabling businesses to collect and respond […]

Event ROI, Analytics & Insights, Event Management, Event Success

How to measure event ROI instantly with momencio’s real-time analytics

Event professionals today face a pivotal challenge: proving the value of their events to stakeholders. With 85% of planners citing ROI as the primary measure of success, the ability to quantify impact has never been more critical. Yet, nearly half lack the tools or confidence to accurately calculate their event ROI. This disconnect often stems from outdated measurement methods that fail to capture the full scope of an event’s performance. Whether it’s a bustling trade show or a high-stakes product launch, the ability to assess event success in real-time is vital. With nearly 47% event marketers saying that in-person events have the highest ROI, measuring event ROI becomes all the more important. In this article, we’ll unpack the essentials of measuring event ROI effectively. From understanding foundational metrics to leveraging cutting-edge tools like real-time analytics, we’ll guide you through the strategies that maximize value and simplify decision-making. By the end, you’ll discover how to transform your events into data-driven powerhouses, backed by actionable insights that resonate with your goals. Are you ready to unlock the potential of instant ROI tracking? Let’s dive in. How to measure event ROI & utilize real-time analytics for instant ROI tracking 1. Measure event ROI For event planners and marketers, accurately measuring event ROI is essential to demonstrating value to stakeholders and refining strategies for future success. With momencio’s capabilities, this process becomes both precise and streamlined. Event ROI measures the return gained relative to the resources invested. We have developed three simple calculators to measure event ROI without getting lost in the numbers. Simple event ROI calculator: This tool provides a quick overview of your event’s financial performance by comparing total revenue generated to total costs. It’s ideal for swiftly assessing whether an event was profitable and to what extent. Event profit & cost ROI calculator: Offering a more detailed analysis, this calculator allows users to input specific expenses—such as venue rental, marketing, and platform fees—to calculate total profit and ROI. It’s designed for a comprehensive breakdown of all costs and profits associated with an event. Event API cost impact calculator: This tool helps assess the financial impact of integrating APIs into your events, enabling users to understand the cost-effectiveness of API expenditures and their contribution to the event’s overall success. These three event ROI calculators assist event professionals in analyzing various financial aspects of their events, facilitating informed decision-making to optimize ROI. momencio’s badge scanning and smart lead capture tools allow users to track vital metrics such as the number of qualified leads, attendee interactions, and engagement levels during sessions. These metrics provide direct input for ROI calculations. Key metrics supported by momencio include: Lead capture volume: Using momencio’s smart data capture, professionals […]

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How to measure event ROI instantly with momencio’s real-time analytics

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◗◗Future of events in 2025: forging a path to meaningful experiences

The future of events industry in 2025

1. The future of events: an increase in hybrid events

2. The future of events: health and safety will have greater importance than ever before

3. The future of events: instant follow-up will be a game changer

4. The future of events: sustainability as a key driver

5. The future of events: data and analytics redefine success

6. The future of events: prioritizing accessibility and inclusivity

7. The future of events: gamification for enhanced engagement

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momencio - AI Lead Enrichment

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