AI EdgeCapture™

◗◗AI lead enrichment -No more event APIs fees. Get more with less

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Capture, organize, and enrich lead data from event badges, business cards, and name tags with AI technology, no event API required

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By using advanced AI technology, our solution provides comprehensive lead profiles, including additional details like job titles and LinkedIn profiles, ready for follow-up and engagement.

◗◗ lead data capture and enrichment

AI EdgeCapture™ enables data collection and enrichment, allowing for better data quality and eliminating the need for event-specific APIs.

AI-powered OCR for data capture

captures data from badges, name tags, and business cards

enriched profiles for insights

adds essential information such as job titles, business emails, and LinkedIn profiles.

API independence

works at any event without requiring access to an event-specific API, providing flexibility and cost savings

Ready to Improve Your Lead Capture?

how AI EdgeCapture™ works

  1. capture lead data: Use the momencio app to scan badges, business cards, or name tags

  2. data extraction with AI-powered OCR: extracts key details from the captured image with high precision.

  3. automated data enrichment: adds relevant information such as job titles, emails, and LinkedIn profiles for more complete lead profiles.

  4. ready for follow-up: profiles can be integrated with your CRM or used for direct follow-up, like sending personalized emails or directing leads to landing pages.

maximize event ROI

  • high-quality leads: the enriched profiles enable more precise post-event engagement and increase the likelihood of conversions

 

  • streamlined follow-up: integration with CRM systems allows for organized, personalized follow-up with each lead

 

  • cost-efficient solution: operates without the need for event-specific APIs, reducing costs and making it adaptable to any event

 

  • lower total cost of ownership: Reduce dependency on multiple tools, platforms and APIs

frequently asked questions

AI EdgeCapture™ is an advanced AI-driven service from momencio designed to streamline lead capture and enrichment at events. By using Optical Character Recognition (OCR) and machine learning, AI EdgeCapture™ transforms images of badges, name tags, and business cards into enriched contact profiles, adding valuable data points such as job titles, LinkedIn profiles, and business emails for more effective engagement.

For more details: See the AI EdgeCapture™ Documentation or Terms of Use

AI EdgeCapture™ works in three simple steps:

1. Data Capture: Using the momencio app, users scan images of badges, business cards, or name tags. The app uses OCR to extract initial information.

2. Data Enrichment: Captured data is processed through AI EdgeCapture™, which enhances each lead profile by adding additional contact information.

For a detailed breakdown of the process: Visit the How AI EdgeCapture™ Works section in the documentation.

AI EdgeCapture™ captures data from badges, business cards, and name tags. It enriches this basic data with:

Full Name (Required for the Enrichment)

Company Name (Required for the Enrichment)

Job Title (Enriched from LinkedIn if available)

Work Email (if publicly accessible)

LinkedIn Profile (if publicly accessible)

Phone Number (if available from captured data or public sources)

Note: The quality of enrichment depends on the availability of public data and the clarity of the captured image. AI EdgeCapture™ performs best with printed text and high-resolution images.

Enrichment is not instantaneous. Once data is captured, it undergoes processing to add enriched details such as job title, LinkedIn profile, and work email (if publicly available). The enrichment process typically takes a few minutes, depending on server load and the quality of the captured data.

Users should expect a short delay before enriched profiles are available for use. This timing allows AI EdgeCapture™ to gather, verify, and add as much relevant information as possible to each lead profile.

For best results, ensure captured images are clear and well-lit, as this speeds up the enrichment process.

AI EdgeCapture™ is particularly effective at:

Large Trade Shows and Conferences: Capture and enrich lead data from attendee badges and business cards.

Events: Capture business card information to ensure all connections are digitally stored and enriched.

AI EdgeCapture™ operates on a credit-based model, where each lead enrichment consumes one credit. Users must purchase credits in advance to enable the enrichment feature, and credits are deducted from the balance each time a lead is processed.

Credit System Overview:

1 Credit = 1 Enrichment: Every enriched profile deducts one credit.

Traditional event APIs often provide limited data that may include only basic attendee information (e.g., name, email). Additionally, they can be costly, tied to specific events, and sometimes deliver data with significant delays.

In contrast, AI EdgeCapture™ offers several key advantages:

Independence from Event APIs: AI EdgeCapture™ doesn’t rely on event-specific APIs, allowing you to capture and enrich data independently. This means it’s accessible to both exhibitors and individual attendees, no matter the event.

Enhanced Data Enrichment: AI EdgeCapture™ can enrich leads with job titles, LinkedIn profiles, and additional contact details, providing more comprehensive profiles for post-event follow-up.

Yes, there are limitations. AI EdgeCapture™ relies on publicly available data sources, so enrichment is possible only if information like emails or LinkedIn profiles are accessible online. Additionally, the system is best suited for B2B events where attendees typically provide business-related details. In B2C or consumer-focused events where company names or job titles are not standard, enrichment may be limited. For example, roles such as “student” or “bartender” without an associated company may result in more basic profiles.

Industry-Specific Data Availability: Enrichment may be limited for certain sectors (e.g., government, military, education, and events that are closer to B2C) where online presence is restricted.

Image Quality Dependence: OCR accuracy relies on clear, high-resolution images. Handwritten or blurry images may affect data accuracy.

Public Data Reliance: Enrichment data is sourced from publicly accessible information, so some fields may remain incomplete if data is not available.

 Visit the AI Limitations and Guarantees section in the documentation.

Based on real-world usage, AI EdgeCapture™ has achieved up to 97% accuracy in ideal conditions, with high-quality images and readily available public data. However, accuracy can vary based on factors such as image quality, data availability, and the nature of the event.

Factors that contribute to accuracy include but not are not limited to:

Clear, high-resolution images of badges or business cards

Availability of public data for the individual being enriched

AI EdgeCapture™ aims to provide high-quality data, but accuracy depends on multiple factors like:

Image Quality: Clear, high-resolution images yield more accurate OCR results.

Public Data Availability: Enrichment data is pulled from publicly accessible sources. Profiles may remain incomplete if data is not available.

Machine Learning Limitations: While the AI model improves over time, it may initially vary in accuracy, especially with unique data formats.

For this reason, AI EdgeCapture™ cannot guarantee 100% data accuracy or completeness. We recommend using it as an enhancement tool and verifying critical data before making business decisions.

While AI EdgeCapture™ strives to provide accurate and complete data, there are no guarantees of data accuracy or completeness due to the nature of AI and reliance on publicly available information. Users are encouraged to verify enriched data before making critical business decisions.

While AI EdgeCapture™ strives for high-quality enrichment, no guarantees are made regarding data accuracy or completeness due to external factors, such as image quality or limited public data availability. Users are encouraged to verify enriched data for critical business purposes.

Read the full disclaimer in our: Terms of Use.

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momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges,
AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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