Published on
Dec 2024

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◗◗5 best trade show lead capture apps

7 min. read
Trade Show Lead Capture Apps momencio

The global trade show industry, boasting a market revenue of $50.6 billion, serves as a vital lead generation arena for countless businesses navigating the complexities of event planning and lead generation. To streamline this process and boost effectiveness, transitioning from traditional pen-and-paper methods to advanced trade show lead capture apps is a strategic move. These apps, typically integrated with CRM systems, offer a streamlined approach to lead input, saving invaluable time and facilitating efficient follow-ups through personalized emails, thereby significantly improving conversion rates.

TL;DR: Discover the top 5 lead capture apps designed for trade shows. These apps streamline the collection of attendee information, provide real-time data, and integrate seamlessly with CRM systems to ensure fast follow-ups and improved conversion rates.

This article will explore the top trade show lead retrieval apps, enabling you to select the software that best meets your specific needs.

Best trade show lead capture apps in the market today

momencio 

Starting the list with the best trade show lead-capture apps, momencio goes beyond traditional lead-capturing apps. It’s a universal lead capture app that isn’t restricted to the event but allows you to follow up with your leads.

The advanced badge scanner ensures you don’t miss even a single lead. It scans badges and business cards to store the visitors’ contact information and sends it to the sales teams in real time for better lead capturing. 

With its digital assets library, momencio allows you to store all the relevant PDF, MP4 videos, interactive HTML, and other data offline for your presentations. So, you no longer need to print expensive collaterals and can engage your leads more economically and innovatively. 

momencio shows you real-time analytics and insights, helping you decide the best time to follow up on your leads, making it one of the best lead capture apps. Instead of going for cold outreach, it allows you to send personalized follow-up emails, which can increase your revenue by 5.7 times. 

Features 

  • The real-time activity stream provides all the crucial metrics in real-time and lead retrieval capabilities to track your event’s ROI.
  • Scan attendee badges: A badge scanner allows you to scan visitors’ badges and business cards instantly. 
  • Digital assets library stores all the important files for engaging presentations.
  • momencio’s unique lead scoring algorithm uses multiple sensors to automatically log the visitor’s engagement with your brand from the initial visit to the final call. 
  • Seamlessly integrates with 20 of the leading event APIs for effective lead capturing.

Pros 

  • A flexible and multi-purpose tool that can fit your lead capture strategy perfectly. 
  • Takes your trade show ROI to the next level. 
  • A broad range of features that you won’t find anywhere else. 
  • Offering everything at highly competitive pricing.
  • Advanced digital security keeps your data safe.
  • Available for both iOS and Android

Cons 

  • Due to our extensive suite of features the learning curve for momencio might feel overwhelming for first time users initially. But, our simplified onboarding and hands-on support ensures smooth operation through and through. 

iCapture 

iCapture is another trade show lead retrieval app that serves small and large business events. It helps you set a system for capturing leads and measuring your performance from event to event. Moreover, iCapture lets you instantly get contact information from your leads and follow up with them.

It is synced directly to your CRM or marketing automation system and ensures full compatibility. Foolproof encryption connects all integrated platforms, protecting your data. 

Features 

  • Business card scanner lets you capture the information of your leads.
  • Notetaking allows you to take notes inside the app.
  • Offers insights into the quality of your leads.

Pros 

  • It allows you to capture leads at trade shows easily. 
  • Offers an organized system for storing lead information.

Cons 

  • Cannot distinguish between archived and completed programs. 
  • The initial setup takes a lot of time. 
  • Doesn’t work or connect with several APIs.

Cvent 

Cvent has been developed by Cvent Inc., a lead capture app that allows in-person, virtual, and hybrid trade shows. It will enable you to automate the event planning process so that you can focus on more critical elements of the event. Cvent allows you to engage your leads before, during, and after your event.

Moreover, it provides you with real-time data, which you can use to follow up on your leads. You can also gauge the ROI on your event through insights, such as Session Feedback, Engagement Scoring, etc.

Features 

  • A built-in content library, including floor plans, brochures, policies, and more. 
  • Automated waitlists for visitors and capacity management
  • Self-serve registration, which allows attendees to cancel anytime and get refunded.

Pros 

  • A complete record of all associated parties and email traffic. 
  • Libraries with stored information, such as speaker information and questions, can be utilized at other events. 

Cons 

  • It can be complex for beginners to learn 
  • Cannot import large contact files sometimes.
  • Some users have reported stability issues, which can create outages in the middle of a webinar.

Attendify

Attendify, now part of Hopin, offered tools for in-person event lead capture through its mobile app and attendee engagement features. It enabled event organizers to streamline data collection and provide a smooth attendee experience. The app allowed organizers to capture lead information directly from attendee interactions and provided tools for on-the-spot data gathering.

Features

  • Customizable mobile app for in-person events.
  • Lead capture through attendee engagement and real-time interactions.
  • Options for collecting attendee feedback and data directly during events.

Pros

  • Easy-to-use platform for collecting lead data during events.
  • Facilitates real-time engagement to enhance lead quality.
  • Integrates lead capture with attendee networking and social features.

Cons

  • Limited lead capture customization compared to other tools.
  • Fewer advanced in-person-specific features after integration with Hopin.
  • Not available as a standalone product post-acquisition.
 

Eventdex

Eventdex provides a lead retrieval app designed to help exhibitors and event organizers capture and manage leads efficiently during trade shows and conferences. It allows users to scan attendee badges, collect contact information, and sync data with CRM systems for streamlined follow-ups.

Features

  • QR code scanning for quick badge information capture.
  • Lead scoring and qualification to prioritize leads effectively.
  • Offline functionality for lead capture without internet access.

Pros

  • Easy-to-use interface for seamless lead collection.
  • Compatible with both iOS and Android devices.
  • Real-time reporting to track event performance.

Cons

  • Limited customization options compared to other solutions.
  • Offline data syncing may sometimes be delayed.
  • Some users report a learning curve for advanced features.

Conclusion 

Among the plethora of Trade Show Lead Capture apps available, specific names stand out for their comprehensive features and efficiency. However, momencio emerges as a comprehensive solution for your trade show lead retrieval needs. Equipped with an intuitive Badge Scanner and powered by real-time analytics, momencio is more than just a lead retrieval app for trade shows; it’s a complete lead capture platform. Beyond merely collecting attendee information, momencio facilitates engaging follow-ups with personalized emails and microsites, embodying the essence of a holistic lead capture solution for trade shows.

Book a demo now! 

FAQs

  1. What is a trade show lead capture app?
    1. A trade show lead capture app is a tool that helps exhibitors collect, manage, and follow up with leads gathered during events. These apps often integrate with CRM systems to streamline the process of recording contact details and sending personalized follow-up communications.
  2. How does a lead capture app enhance trade show ROI?
    1. Lead capture apps save time by automating lead collection and follow-ups, ensuring that no potential client is missed. By providing real-time analytics and personalized engagement options, these tools help businesses convert leads more effectively, maximizing the return on their trade show investment.
  3. Are lead capture apps compatible with all CRM systems?
    1. Most lead capture apps are compatible with popular CRM platforms like Salesforce, HubSpot, and Zoho. However, it’s essential to verify compatibility with your specific CRM to ensure seamless integration.
  4. Why is momencio a preferred choice for trade show lead capture?
    1. momencio stands out for its comprehensive features like advanced badge scanning, a robust digital asset library, and real-time analytics. Its integration with leading event APIs and personalized engagement tools makes it an ideal solution for maximizing trade show ROI and lead conversions.

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About the game: Scratch for Cheer

Welcome to Scratch for Cheer!

The holidays are a time to give and celebrate, and we at momencio want to share the cheer with you! Join our festive game, leave reviews about your experience with momencio, and unlock rewards in the form of Amazon gift cards. The more platforms you choose to review, the more cheer you unlock! Plus, you can earn extra rewards by inviting coworkers to join in the fun.

Here’s everything you need to know to participate, win, and share the cheer!

How to play

  1. Start the Game:
    • Visit the game microsite and click “Play Now”.
  2. Select Review Platforms:
    • Choose the platforms where you’ll write your reviews.
    • You can select one or more from the following:
    • Your reward depends on the number of platforms you select and complete reviews for, so choose wisely!
  3. Scratch & Reveal:
    • Play the scratch card game to discover your potential reward. This adds excitement to the experience while keeping your reward a surprise!
  4. Provide Your Details:
    • Enter your full name, company name, and work email address (personal email addresses will not be accepted).
    • This information ensures we can validate your participation and send your reward.
  1. Spread the Cheer for Bonuses:
    • Once you finish, you’ll receive a unique referral link. Share this link with your coworkers and invite them to join.
    • For every coworker who uses your link, participates, and submits proof of at least one review, you’ll earn an additional $15 bonus added to your reward!
  2. Write & Publish Your Reviews:
    • Share your experience with momencio on the platforms you selected. Make sure your reviews are thoughtful and compliant with the guidelines of each platform.
  3. Submit Proof of Your Reviews: After publishing your reviews, email proof to cheer@momencio.com. Your proof should include:
    • A screenshot or direct link for each review.
    • Your name as it appears in the review.
    • The date of the review (must be after the start of the game).

How you win

  • Your reward is based on the number of platforms you selected and submitted verified reviews for.
  • Rewards are issued as Amazon gift cards to your work email address.


Important:

  • If you select multiple platforms but do not submit proof for all of them, your reward will be adjusted to match the verified reviews. For example: If you select three platforms but submit proof for only two, your reward will correspond to the two verified reviews.
  • No proof submitted? No reward will be issued.

Terms & Conditions

  1. Eligibility:
    • Participants must be existing momencio clients or users or have seen momencio in a demo.
    • Reviews must be genuine and adhere to the review guidelines of each platform.
  2. Proof of Reviews:
    • Proof must be submitted by January 7, 2025, and include screenshots or direct links showing:
      • Your review.
      • Your name as it appears in the review.
      • The date of the review.
  3. Referral Bonus:
    • Referrals must be made using the unique link provided at the end of the game.
    • For each coworker who joins and submits proof of at least one review, you’ll earn an additional $15 bonus.
    • Referrals made without your unique link cannot be verified and will not qualify for the bonus.
  1. Reward delivery:
    • Rewards will be sent as Amazon gift cards to the work email address you provided.
    • All rewards will be issued by January 15, 2025, after reviews and referrals are verified.
  2. Fraud prevention:
    • Any attempts to submit false, incomplete, or plagiarized reviews will result in disqualification.
    • momencio reserves the right to verify the authenticity of all reviews and referrals.
  3. Game deadline:
    • The game ends on January 7, 2025. No submissions will be accepted after this date.
Key dates to remember
  • Game Ends: January 7, 2025
  • Reward Distribution: January 15, 2025
Need help? For questions or support, contact us at support@momencio.com.

momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges,
AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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