The global trade show industry, boasting a market revenue of $50.6 billion, serves as a vital lead generation arena for countless businesses navigating the complexities of event planning and lead generation. To streamline this process and boost effectiveness, transitioning from traditional pen-and-paper methods to advanced trade show lead capture apps is a strategic move. These apps, typically integrated with CRM systems, offer a streamlined approach to lead input, saving invaluable time and facilitating efficient follow-ups through personalized emails, thereby significantly improving conversion rates.
TL;DR
Discover the top 5 lead capture apps designed for trade shows. These apps streamline the collection of attendee information, provide real-time data, and integrate seamlessly with CRM systems to ensure fast follow-ups and improved conversion rates.
This article will explore the top trade show lead retrieval apps, enabling you to select the software that best meets your specific needs.
Best trade show lead capture apps in the market today
momencio
Starting the list with the best trade show lead-capture apps, momencio goes beyond traditional lead-capturing apps. It’s a universal lead capture app that isn’t restricted to the event but allows you to follow up with your leads.
The advanced badge scanner ensures you don’t miss even a single lead. It scans badges and business cards to store the visitors’ contact information and sends it to the sales teams in real time for better lead capturing.
With its digital assets library, momencio allows you to store all the relevant PDF, MP4 videos, interactive HTML, and other data offline for your presentations. So, you no longer need to print expensive collaterals and can engage your leads more economically and innovatively.
momencio shows you real-time analytics and insights, helping you decide the best time to follow up on your leads, making it one of the best lead capture apps. Instead of going for cold outreach, it allows you to send personalized follow-up emails, which can increase your revenue by 5.7 times.
Features
- The real-time activity stream provides all the crucial metrics in real-time and lead retrieval capabilities to track your event’s ROI.
- Scan attendee badges: A badge scanner allows you to scan visitors’ badges and business cards instantly.
- Digital assets library stores all the important files for engaging presentations.
- momencio’s unique lead scoring algorithm uses multiple sensors to automatically log the visitor’s engagement with your brand from the initial visit to the final call.
- Seamlessly integrates with 20 of the leading event APIs for effective lead capturing.
Pros
- A flexible and multi-purpose tool that can fit your lead capture strategy perfectly.
- Takes your trade show ROI to the next level.
- A broad range of features that you won’t find anywhere else.
- Offering everything at highly competitive pricing.
- Advanced digital security keeps your data safe.
- Available for both iOS and Android.
Cons
- Due to our extensive suite of features the learning curve for momencio might feel overwhelming for first time users initially. But, our simplified onboarding and hands-on support ensures smooth operation through and through.
iCapture
iCapture is another trade show lead retrieval app that serves small and large business events. It helps you set a system for capturing leads and measuring your performance from event to event. Moreover, iCapture lets you instantly get contact information from your leads and follow up with them.
It is synced directly to your CRM or marketing automation system and ensures full compatibility. Foolproof encryption connects all integrated platforms, protecting your data.
Features
- Business card scanner lets you capture the information of your leads.
- Notetaking allows you to take notes inside the app.
- Offers insights into the quality of your leads.
Pros
- It allows you to capture leads at trade shows easily.
- Offers an organized system for storing lead information.
Cons
- Cannot distinguish between archived and completed programs.
- The initial setup takes a lot of time.
- Doesn’t work or connect with several APIs.
Cvent
Cvent has been developed by Cvent Inc., a lead capture app that allows in-person, virtual, and hybrid trade shows. It will enable you to automate the event planning process so that you can focus on more critical elements of the event. Cvent allows you to engage your leads before, during, and after your event.
Moreover, it provides you with real-time data, which you can use to follow up on your leads. You can also gauge the ROI on your event through insights, such as Session Feedback, Engagement Scoring, etc.
Features
- A built-in content library, including floor plans, brochures, policies, and more.
- Automated waitlists for visitors and capacity management.
- Self-serve registration, which allows attendees to cancel anytime and get refunded.
Pros
- A complete record of all associated parties and email traffic.
- Libraries with stored information, such as speaker information and questions, can be utilized at other events.
Cons
- It can be complex for beginners to learn
- Cannot import large contact files sometimes.
- Some users have reported stability issues, which can create outages in the middle of a webinar.
Attendify
Attendify, now part of Hopin, offered tools for in-person event lead capture through its mobile app and attendee engagement features. It enabled event organizers to streamline data collection and provide a smooth attendee experience. The app allowed organizers to capture lead information directly from attendee interactions and provided tools for on-the-spot data gathering.
Features
- Customizable mobile app for in-person events.
- Lead capture through attendee engagement and real-time interactions.
- Options for collecting attendee feedback and data directly during events.
Pros
- Easy-to-use platform for collecting lead data during events.
- Facilitates real-time engagement to enhance lead quality.
- Integrates lead capture with attendee networking and social features.
Cons
- Limited lead capture customization compared to other tools.
- Fewer advanced in-person-specific features after integration with Hopin.
- Not available as a standalone product post-acquisition.
Among the plethora of Trade Show Lead Capture apps available, specific names stand out for their comprehensive features and efficiency. However, momencio emerges as a comprehensive solution for your trade show lead retrieval needs. Equipped with an intuitive Badge Scanner and powered by real-time analytics, momencio is more than just a lead retrieval app for trade shows; it’s a complete lead capture platform. Beyond merely collecting attendee information, momencio facilitates engaging follow-ups with personalized emails and microsites, embodying the essence of a holistic lead capture solution for trade shows.
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FAQs
- What is a trade show lead capture app?
- A trade show lead capture app is a tool that helps exhibitors collect, manage, and follow up with leads gathered during events. These apps often integrate with CRM systems to streamline the process of recording contact details and sending personalized follow-up communications.
- How does a lead capture app enhance trade show ROI?
- Lead capture apps save time by automating lead collection and follow-ups, ensuring that no potential client is missed. By providing real-time analytics and personalized engagement options, these tools help businesses convert leads more effectively, maximizing the return on their trade show investment.
- Are lead capture apps compatible with all CRM systems?
- Most lead capture apps are compatible with popular CRM platforms like Salesforce, HubSpot, and Zoho. However, it’s essential to verify compatibility with your specific CRM to ensure seamless integration.
- Why is momencio a preferred choice for trade show lead capture?
- momencio stands out for its comprehensive features like advanced badge scanning, a robust digital asset library, and real-time analytics. Its integration with leading event APIs and personalized engagement tools makes it an ideal solution for maximizing trade show ROI and lead conversions.
