Published on

Jul 2022

Lead Capture, Event Tips, Lead Retrieval

◗◗Why is lead-capturing still such a struggle at trade shows?

6 min. read

While marketing automation tools and a steady stream of relevant content are every marketer’s dream today, nothing can replace face-to-face interaction at a live event or trade show. As a result, event marketers persist in figuring out how to use the best Lead-capturing techniques, ensure follow-up, and track event ROI.

According to a study this year by Hubspot, 40% of the 500 marketers that responded to their survey said they have difficulty in “proving the ROI of marketing activities.” As many marketers know, events are especially challenging when it comes to capturing contact data, pushing it to sales for follow-up, and tracking the overall event ROI.

At the same time, many marketers plan to increase their event marketing budgets because they allow salespeople to interact with prospects face to face, and they’re a great way to announce or get feedback on new products. It’s tough to beat the value of an in-person interaction for both salespeople and prospects.

In order to capture the important data points from every booth visitor and ensure post-event follow-up, marketing automation tools, like momencio, are a must-have today since they help drive those actions. But there are a few secrets to success you can’t find in an event marketing app. It’s also in how you educate and motivate your booth staff.

TL;DR: Capture leads efficiently at trade shows by using mobile apps, badge scanners, and personalized interactions. These tools help streamline the lead collection process and ensure timely follow-ups, improving the chances of converting prospects into clients.

Let’s outline what you need to know to become your company’s new event marketing hero!

Best practices for event marketers to ensure lead-capturing and event ROI

Unfortunately, lead capture seems to vary greatly by event host and type. Conferences are hosted by hundreds of different companies, all of whom use different lead-capturing systems. In addition, smaller regional events have no lead-capturing system at all, leaving that up to the salesperson on site. Yikes!

Once you adopt and use a universal lead capture tool, one great best practice to put into place is to educate your staff on how to use the tool during the event. Event coordinators may cover this topic in a live conference call before the event and on-site right before the event starts.

Make both attendance mandatory to ensure your message gets through. In order to do that, get buy-in that everyone must attend one or both of those pre-event meetings from the most senior sales manager. By joining in solidarity, your chances for event success are far greater than if you work alone, in silos.

In pre-event briefings, event marketers should cover and share the following so that there are no staffing snafus or points of confusion during your event.

Here’s what we cover in an event pre-briefing:

Hours of event, specifically the hours and days the booth should be staffed and the date/time of your on-site pre-briefing
The schedule for who staffs the booth by hour or day
Where to pick up your event badge
What to wear while working the booth
Mobile phone numbers of everyone staffing the booth (in case of a no-show at the booth)
How to capture booth visitor’s info via momencio
What is the booth giveaway or promotion?
Key messaging points for brand and products being highlighted at the event (everyone should be singing the same tune!)
Event goals: how many leads do you expect the team to gather?
Show up early, on time, and caffeinated! Seriously!

Now that you have every detail covered for the event and you’ve shared it with the team staffing it, be present in the booth until everyone is comfortable with the systems in place and how to use them. Now, we can move on to the important things you’ll need to know to ensure leads are properly contacted.

Best practices for event marketers to ensure lead follow-up

The good news is that if you choose to use momencio at your event, the app automatically emails tradeshow attendees with a link to your personalized microsite after the salesperson has met with them in the booth. In today’s digital economy, your prospects will undoubtedly ask you to email them any relevant information.

No one wants to carry around and lug home copious amounts of literature that could be viewed online or in a post-event email.

If you don’t have an event marketing solution like momencio, choose a solution that integrates with your CRM. Otherwise, you’re manually formatting cumbersome contact lists after the event and uploading them to your CRM, which lengthens the time between prospect contact at the event and actual follow-up. And, we all know the quicker the contact, the better chance of closing a deal.

Because events are costly and time consuming for companies and marketers, management will want to know you have a process in place for making follow-up easy and efficient.

Additionally, event marketers should be prepared to answer how many booth visitors there were and the level and type of product interest. Management might want to know which salespersons generated the most conversations and leads to get insight into who made the most of the event.

Wrap-up

The best event marketers hold a post-show call with all attendees to get feedback on how the event was organized. Marketers should ask what was challenging and what was considered a success by those in attendance.

Capture this feedback with other event data, like leads generated and deals closed, so that anyone can make a sound judgment on whether to exhibit the following year.

FAQs on Lead-capturing

How does lead-capturing at live events enhance the marketing strategy?
1. Lead-capturing at live events enhances the marketing strategy by enabling direct, face-to-face interactions with prospects, which is invaluable for understanding their needs and interests. These interactions provide rich data that, when effectively captured and followed up on, can significantly increase the conversion rates and overall ROI of marketing activities.
What challenges do marketers face in proving the ROI of marketing activities from events?
1. Marketers often struggle with capturing contact data, pushing it to sales for timely follow-up, and tracking overall event ROI. According to a Hubspot study, 40% of marketers find it difficult to prove the ROI of their marketing activities, particularly with events, due to these challenges.
Why is it important to use a universal lead capture tool at events?
1. Using a universal lead-capture tool is crucial as it standardizes the lead-capturing process across different events, regardless of the host or type. This ensures that valuable lead information is not missed due to inconsistent capturing methods and that sales teams can follow up promptly, increasing the chances of closing deals.
How can educating booth staff improve lead-capturing and event ROI?
1. Educating booth staff on how to use lead capture tools effectively ensures that every team member is equipped to gather valuable data from booth visitors. This unified approach prevents staffing snafus and ensures consistent messaging and lead-capturing efforts, contributing to the event’s success and ROI.
What best practices should event marketers follow to ensure effective lead follow-up?
1. Event marketers should leverage marketing automation tools like momencio, which automatically email trade show attendees with links to personalized microsites post-interaction. Choosing a solution that integrates with your CRM is crucial to avoid manual data entry and ensure quick, efficient follow-up, which is key to converting prospects into sales.

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10 ways to build trade show booth success via games

Trade shows are the lifeblood of B2B marketing, driving an estimated 81% of in-person lead generation. However, engaging visitors at your booth is no small feat. Attendees are bombarded with visuals, pitches, and distractions at every turn, making it crucial to stand out with innovative tactics. Enter gamification—a powerful tool proven to elevate booth engagement and transform passive attendees into active participants. By blending fun, competition, and technology, gamification not only draws in visitors but also keeps them engaged, enabling meaningful brand interactions and effective lead capture. In this article, we’ll explore 10 creative gamification ideas tailored to help you build trade show booth engagement. Whether it’s using augmented reality, leaderboards, or interactive games, these strategies will ensure your booth becomes a memorable highlight for attendees. Why gamification works for trade show booths The psychology behind gamification Gamification taps into fundamental human behaviors—our love for play, competition, and rewards. When attendees interact with gamified activities, they become participants rather than mere spectators, fostering a stronger connection with your brand. Key psychological principles at play include: Motivation through rewards: Games create a sense of accomplishment and gratification, whether it’s winning a prize or earning points. Curiosity and engagement: Interactive elements pique interest, encouraging attendees to explore your booth. Social proof: Visible leaderboards or ongoing games generate excitement and attract more visitors. Real-world impact of gamification at trade shows According to a recent survey, 84% of marketers who used gamification reported a significant increase in attendee engagement. Interactive booths see up to a 40% longer dwell time compared to non-gamified booths. Gamification isn’t just a trend; it’s a strategy grounded in psychology and backed by data. Let’s now explore specific ideas to integrate gamification into your trade show booth. 10 creative gamification ideas to build trade show booth engagement Digital wheel-of-fortune games Set up a virtual wheel attendees can spin to win prizes or discounts. Each slice of the wheel could align with your products or services, subtly promoting your offerings while adding excitement. Interactive brand-themed trivia quizzes Challenge attendees with questions related to your industry or brand. Winners could receive branded merchandise or exclusive offers. Quizzes can also collect data on attendee preferences for personalized follow-ups. AR treasure hunts Leverage augmented reality to guide visitors through your booth. Participants can scan QR codes or use AR apps to uncover hidden “treasures,” such as product features or fun facts about your company. Photo booths with instant sharing Create a branded photo booth where attendees can take pictures with creative props or your mascot. Encourage them to share their photos on social media with a designated hashtag, increasing your brand’s online visibility. Leaderboards for demos or presentations Gamify participation in product demos. For […]

Event Tips, Event Management, Event Planning, Event Success, Sales Enablement

Convert booth visitors into buyers with follow-ups

Did you know that 80% of trade show leads are never followed up? Despite the substantial investments in booth setups and marketing efforts, many businesses fail to capitalize on the sales potential of their booth visitors. According to recent studies, 76% of booth attendees expect tailored communication, and those who receive it are significantly more likely to convert into paying customers. This article is for event professionals, marketers, and sales teams looking to bridge the gap between event interaction and sales closure. By exploring data-driven strategies, multi-channel communication, and automation tools, you’ll learn how to craft follow-ups that resonate with your booth visitors. Get ready to transform fleeting event encounters into meaningful, revenue-generating relationships. Why booth visitors are the perfect sales opportunity Booth visitors represent one of the most promising opportunities for lead conversion in the sales funnel. Unlike cold prospects, these individuals have already expressed interest by engaging with your brand at a trade show or event. Understanding their unique position in the buyer journey is critical to crafting effective follow-up strategies. Booth visitors: engaged and ready to convert Trade shows and events are tailored to attract individuals actively seeking solutions, partnerships, or innovations in their respective industries. Studies show that 81% of trade show attendees have buying authority, making them highly qualified leads. Booth visitors are not passive participants; they’ve taken the initiative to approach your booth, signaling interest in your products or services. What booth visitors expect Relevant communication: A significant 76% of attendees prefer personalized post-event messages. They value follow-ups that acknowledge their specific interests or interactions at the event. Prompt engagement: The likelihood of converting a lead decreases by 10% with every passing day after the event. Timing is everything, and booth visitors expect to hear from you quickly. Value-driven content: Beyond a thank-you email, attendees want actionable insights, exclusive offers, or educational resources tailored to their needs. Advantages of engaging booth visitors High intent: By attending an event and approaching your booth, visitors have shown they’re actively exploring options. This pre-qualification sets them apart from other leads. Immediate recency effect: Event experiences are fresh in their minds, which makes them more likely to engage with your communication promptly. Brand awareness: Your booth visitors have already interacted with your brand, giving you an edge over competitors when building relationships. Why many booth visitors are missed opportunities Despite their potential, 30-50% of event leads are never contacted, often due to: Disorganized follow-up processes: Failure to collect and manage lead data effectively. Generic communication: Sending non-personalized messages that fail to resonate with the lead’s specific needs. Lack of timeliness: Delayed follow-ups allow competitors to swoop in and capture the lead’s attention. Actionable Tip Focus on making your […]

Lead Capture, Lead Retrieval, Sales Enablement, Universal lead Capture AI

How to reduce lead follow-ups from weeks to hours

The speed at which businesses respond to leads directly impacts sales success. According to recent studies, companies that follow up within an hour are seven times more likely to qualify a lead than those that take two hours. Yet, many organizations struggle with delayed lead follow-ups, leading to missed opportunities and lower ROI. This guide explores actionable strategies to reduce lead follow-up times from weeks to mere hours. From leveraging automation to personalizing engagement, these insights will equip you to enhance your sales process and drive higher conversions. Let’s dive into the challenges and solutions for achieving rapid and effective lead follow-ups. The impact of delayed lead follow-ups on sales The gap between generating leads and engaging with them can make or break your sales pipeline. A Harvard Business Review study reveals that businesses that contact potential leads within one hour are 60% more successful in qualifying leads than those that wait longer. Unfortunately, many organizations fall into the trap of delayed lead follow-ups due to inefficient processes or a lack of resources. Consequences of delayed lead follow-ups: Missed opportunities: Prospects often move on to competitors when they don’t hear back promptly. Decreased interest: As time passes, leads lose the enthusiasm they initially had. Reduced ROI: Prolonged follow-up times mean wasted marketing efforts and lower event success metrics. 35–50% of sales go to the vendor that responds first. Companies taking over 24 hours to follow up lose 70% of leads. Delayed lead follow-ups don’t just harm sales in the short term; they also damage brand perception. A lead that doesn’t hear back quickly might associate your business with inefficiency, regardless of how impressive your event or offering was. This erosion of trust can impact future opportunities. Furthermore, delayed lead follow-ups leave room for competitors to swoop in. Studies reveal that 80% of leads interact with multiple vendors simultaneously, so timely responses aren’t just helpful—they’re critical. By understanding these consequences, organizations can recognize the urgency in reforming their follow-up strategies. What you should do: Set up notifications or triggers for sales teams whenever a lead interacts with event content, ensuring proactive engagement. For example, if a lead opens an email or clicks on a personalized microsite, your team can follow up immediately with relevant information. Top challenges in managing follow-up timelines Despite the evident need for faster lead follow-ups, many businesses face hurdles that slow down the process. 1. Resource constraints Limited staffing or untrained teams can delay outreach. Streamlined workflows and automation can alleviate these issues. 2. Fragmented tools Using disconnected tools leads to inefficiencies. For instance, leads captured during events may take days to sync with CRM systems, creating delays in outreach. 3. Misaligned teams When sales and marketing […]

Sales Enablement, Automation, Checklists & Templates, Event Planning, Event Tips, Event tool

10 ChatGPT prompts for event sales reps to win leads

For event sales reps, crafting tailored follow-ups is no longer optional—it’s essential. With the help of ChatGPT prompts for event sales, sales leaders can create personalized outreach that resonates with leads and drives meaningful engagement. Studies show that over 48% sales representatives state that they struggle with communicating their product or service’s value to the customer. The key to success lies in personalization. By leveraging AI-powered tools like ChatGPT, event sales reps can seamlessly tailor their communication to match each lead’s specific needs and behaviors. For example, referencing a lead’s expressed interest in a product during a booth interaction significantly boosts engagement compared to sending a generic follow-up email. Every lead needs to be engaged distinctly and after you have made them feel like your product is the solution to all their problems during your booth interaction, you cannot send a generic follow-up email, right? This guide explores five essential ChatGPT prompts designed to help event sales reps streamline their follow-up processes, nurture leads effectively, and convert more interactions into sales. Whether you’re targeting demo attendees or reconnecting with brief booth visitors, these strategies will enhance your post-event outreach and maximize ROI. 5 ChatGPT prompts for optimized follow-up emails Below are ChatGPT prompts for event sales reps that align perfectly with typical lead scenarios. Each prompt is designed to maximize personalization and engagement. Remember to replace placeholders like [Lead’s Name] and [Event Name] with specific details to ensure relevance. The lead who showed real interest During events, some attendees engage actively with your team, ask questions, and show genuine interest in specific products or features. These leads are golden opportunities, but without a well-crafted follow-up that references the conversation and highlights how your solution addresses their pain points, the connection might fade. Personalizing your outreach to this audience can significantly improve your chances of converting them into clients. “You are a sales representative following up with [Lead’s Name], who visited our booth at [Event Name] and expressed interest in [specific product/feature]. At the booth, they mentioned challenges with [pain point]. Craft a follow-up email that references this conversation, highlights how [Product/Feature] solves their challenge, and offers a clear next step, like scheduling a demo. Use a conversational and professional tone.” The badge scanning lead Not every lead will engage deeply during the event. Some may just get their badges scanned or sign up without providing detailed insights into their interests or needs. These leads require a warm, introductory follow-up email that reintroduces your product or service and invites them to share more about their goals. This approach opens the door for future interactions. “You are a sales representative following up with [Lead’s Name], who scanned their badge at our booth […]

Event survey questions, momencio, lead capture, 50 Essential Event Survey Questions for Comprehensive Attendee Insights – Download list

Checklists & Templates, Event ROI, Event Tips, Gamification, Sales Enablement, Tradeshow Guide

50 event survey questions to unlock attendee insights

Event organizers continually strive to enhance attendee experiences, making feedback an indispensable part of the event planning and improvement process. But what questions should you include in your event survey to gather the most valuable insights from attendees? This is not just a matter of curiosity; it’s a strategic necessity. 85% of event organizers rely on attendee feedback to measure event success, yet only 55% feel confident they’re asking the right questions. This gap highlights the crucial need for a comprehensive set of event survey questions that can accurately gauge attendee experiences, expectations, and engagement levels. Our guide, “50 Essential Event Survey Questions for Comprehensive Attendee Insights,” is meticulously crafted to bridge this gap, providing event professionals with a robust toolkit for feedback collection. By including a mix of quantitative and qualitative questions, ranging from pre-event expectations to post-event satisfaction and everything in between, this guide ensures that organizers can capture the nuanced feedback necessary for meaningful improvements. Furthermore, timing the survey correctly is paramount – too soon, and attendees might have yet to process their experience fully; too late, and memories may have faded. Our checklist and guided questionnaire, enriched with keyword variants like Feedback Questions, Pre-Event Surveys, and Post-Event Surveys, and supported by semantic content on attendee experiences, will empower organizers to make informed decisions that elevate the quality and impact of their events. TL;DR: Gain valuable insights from event attendees by asking the right survey questions. This guide outlines essential post-event survey questions that help organizers gather feedback, understand attendee needs, and make data-driven improvements for future events. The importance of event surveys 80% of event professionals measure the event success based on event attendance, attendee engagement, and attendee experience. Event surveys stand as a critical tool for any event planner or marketer aiming to refine and elevate the event experience. These surveys, encompassing pre-event, during-event, and post-event phases, act as a direct line of communication between attendees and organizers, offering insights that are pivotal for both immediate adjustments and long-term planning. Why are they so crucial? Direct feedback for improvement: They provide unfiltered feedback from those who matter most – your attendees. This feedback is invaluable for understanding what worked, what didn’t, and why. Data-driven decision making: Surveys transform subjective experiences into quantifiable data, enabling organizers to make informed decisions based on attendee preferences and feedback. Increased attendee satisfaction: By asking for feedback, you demonstrate to attendees that their opinions are valued, which can enhance their overall satisfaction and loyalty to your event or brand. Benchmarking for future events: Event surveys help establish benchmarks for various aspects of your event, such as attendee engagement and content quality. These benchmarks are critical for measuring the success of […]

Event ROI, Analytics & Insights, Event Management, Lead Capture, Lead Retrieval, Trade Show

How to easily identify your hottest trade fair lead with momencio

Trade fairs remain one of the most effective platforms for businesses to connect with prospects, but the challenge lies in turning a trade fair lead into actionable leads. Companies that adopt lead scoring systems see a 77% increase in ROI from their events. Despite this, many event professionals struggle to prioritize their leads effectively, often missing out on high-value opportunities. In this article, we’ll delve into the significance of lead scoring at trade fairs, uncover the essential components of an effective system, and explore how tools like momencio can streamline the process. Whether you’re an event planner, marketer, or sales executive, mastering lead scoring is pivotal to transforming trade fair interactions into long-term business success. What is lead scoring, and why does it matter for trade fairs? Trade fairs are bustling hubs of potential where businesses and prospects converge, but without a strategy to manage leads effectively, the opportunities they present can quickly become overwhelming. Enter lead scoring—a systematic approach to evaluating and prioritizing leads based on their potential value to your business. Defining lead scoring Lead scoring assigns a numerical value or grade to each lead, reflecting their likelihood of becoming a customer. This evaluation is based on a variety of factors, such as: Engagement: How actively the lead interacts with your booth or materials. Demographics: Their alignment with your ideal customer profile. Behavioral cues: Specific actions like attending a demo or scanning a badge. In trade fairs, where foot traffic can run into the thousands, a robust lead scoring system helps focus your resources on the most promising opportunities. Why lead scoring matters Improves conversion rates: By identifying high-priority leads, your sales team can focus their efforts where they matter most. Optimizes resource allocation: Trade fairs are expensive; prioritizing quality over quantity ensures a better ROI. Enhances follow-up strategy: A well-scored lead database informs tailored, timely follow-ups, increasing the likelihood of conversion. The role of lead scoring in event success At trade fairs, time is of the essence. You may only have a brief window to capture a lead’s interest before they move on. Only 37% of companies responded to their leads within an hour, emphasizing the need for a strategy that identifies and engages your hottest leads promptly. Lead scoring ensures that: Sales teams can follow up with precision. Marketing teams can personalize outreach. Event ROI is measurable and demonstrably linked to sales outcomes. In the following sections, we’ll explore the components of an effective lead scoring system and how tools like momencio can simplify the process, ensuring your trade fair leads are not just plentiful but also impactful. Key components of an effective trade fair lead scoring system To harness the full potential of trade fairs, […]

Event Tips, Event Management, Event Planning, Event Success

8 powerful event personalization tactics to engage any attendees

Attendees seek unique experiences that resonate with their specific interests. Nobody gets excited about attending a cookie-cutter event anymore. Event personalization is the key to making a lasting impact in an era dominated by generic, one-size-fits-all events. People want experiences that feel like they were made just for them, not something pulled off a shelf. That’s where personalization comes in. It’s no longer just a nice-to-have; it’s what separates events people remember from the ones they forget by the next day. In this post, we’ll look at how you can create event experiences that feel personal and relevant to your audience, no matter the industry. From crafting tailored agendas to leveraging data and tech, we’ll cover practical ways to make your events more engaging, impactful, and, most importantly, unforgettable. TL;DR: Event personalization boosts attendee engagement and satisfaction. Tailor experiences using personalized schedules, targeted content, and interactive technologies. These strategies create meaningful connections with attendees and increase lead capture and event ROI. What is a personalized experience? A personalized experience tailors the customer journey to an individual’s unique desires and preferences. This often involves leveraging data about a person’s behavior, interests, or past interactions. In the event sphere, personalization can significantly boost attendee engagement, satisfaction, and loyalty, ultimately driving event attendance and revenue. Wondering how to tailor your B2C or B2B events? Consider crafting customized agendas, offering pertinent courses and networking opportunities, and distributing tailored handouts or swag bags. Importance of event personalization Event planners can harness personalization to curate content, offers, and networking opportunities based on existing attendees’ knowledge. This mirrors how online giants like Amazon and Netflix cater to diverse user preferences. Why should businesses take event personalization seriously: Increase engagement: With information overload, capturing attendee attention is paramount. Presenting relevant event content to the right audience at the right time can elicit positive responses and encourage repeat attendance. Maintain your competitiveness: As consumers grow accustomed to personalized experiences, it’s crucial to adapt. A study revealed that customer experience would overtake price and product as key brand differentiators. Personalization can enhance attendee experiences, setting your events apart. Increase event ROI: Tailoring content to specific audiences makes your message more compelling, boosting conversion rates. Personalized invitations and emails can drive traffic to your event website and increase registrations. Build trust and loyalty: While poor personalization can deter attendees, effective use of attendee data can foster trust and long-term relationships. Competitive differentiation: In a saturated event landscape, personalization can make your event memorable, encouraging repeat attendance and positive word-of-mouth. Steps to personalize event experiences Crafting bespoke event experiences demands a strategic approach. Each step builds on the previous one to create an immersive and engaging journey for attendees. Below, we expand on […]

Trade Show, Event Management, Event Planning, Event Success, Event Tips, Tradeshow Guide

11 benefits of automating B2B trade fair lead follow-ups with momencio

B2B trade fairs are not just events—they are high-stakes arenas where businesses showcase their expertise, build trust, and ignite relationships that can fuel long-term growth. For many companies, trade fairs represent a significant investment, from the cost of booth space to marketing collateral and travel expenses. Yet, despite the immense potential, a staggering 79% of leads gathered at trade fairs are left unengaged, vanishing into the abyss of forgotten opportunities. Why does this happen? The culprit often lies in outdated manual follow-up processes. When leads are scribbled on paper, misplaced in spreadsheets, or delayed due to disorganized workflows, they lose their momentum. The result? Missed connections, wasted budgets, and an unclear return on investment. Automation is rewriting this story. With tools designed to capture, organize, and engage leads in real-time, businesses no longer have to struggle with inefficiencies. Imagine this: A visitor scans their badge at your booth, and within minutes, they receive a personalized email about your products tailored to their specific needs. Behind the scenes, their data syncs seamlessly with your CRM, alerting your sales team to prioritize a follow-up call. This isn’t just a dream scenario—it’s the reality of automated lead management. Companies that integrate automation into their trade fair strategies report dramatic improvements. According to recent studies, businesses see a 35% increase in lead conversion rates and a 40% reduction in follow-up time after adopting automation. These numbers highlight what savvy marketers and sales teams already know: the speed and precision of automation are game-changers in the competitive world of B2B trade fairs. In this article, we’ll dive deep into the 11 benefits of automating lead follow-ups after B2B trade fairs. From reducing manual errors to providing real-time insights and enhancing ROI tracking, you’ll discover why automation isn’t just a tool but an essential strategy for maximizing the value of your trade fair participation. Whether you are a VP of Marketing, a Sales Manager, or an Event Planner, this guide will help you unlock the full potential of your event investments. So, buckle up. It’s time to turn your B2B trade fair efforts into a well-oiled machine that works harder, faster, and smarter than ever before. Let’s start with the first big win: improving lead capture and follow-up efficiency. Continue reading to discover how to keep the momentum alive, long after the trade fair doors close. 11 benefits of automating B2B trade fair lead follow-up 1. Enhanced lead capture and follow-up efficiency When it comes to B2B trade fairs, the clock starts ticking the moment an attendee visits your booth. Every second that passes without capturing their details and initiating engagement is a missed opportunity. This is where automation excels, enabling businesses to collect and respond […]

Trade Show, Event Management, Event Tips, Lead Capture, Lead Retrieval

5 best trade show lead capture apps

The global trade show industry, boasting a market revenue of $50.6 billion, serves as a vital lead generation arena for countless businesses navigating the complexities of event planning and lead generation. To streamline this process and boost effectiveness, transitioning from traditional pen-and-paper methods to advanced trade show lead capture apps is a strategic move. These apps, typically integrated with CRM systems, offer a streamlined approach to lead input, saving invaluable time and facilitating efficient follow-ups through personalized emails, thereby significantly improving conversion rates. TL;DR: Discover the top 5 lead capture apps designed for trade shows. These apps streamline the collection of attendee information, provide real-time data, and integrate seamlessly with CRM systems to ensure fast follow-ups and improved conversion rates. This article will explore the top trade show lead retrieval apps, enabling you to select the software that best meets your specific needs. Best trade show lead capture apps in the market today momencio Starting the list with the best trade show lead-capture apps, momencio goes beyond traditional lead-capturing apps. It’s a universal lead capture app that isn’t restricted to the event but allows you to follow up with your leads. The advanced badge scanner ensures you don’t miss even a single lead. It scans badges and business cards to store the visitors’ contact information and sends it to the sales teams in real time for better lead capturing. With its digital assets library, momencio allows you to store all the relevant PDF, MP4 videos, interactive HTML, and other data offline for your presentations. So, you no longer need to print expensive collaterals and can engage your leads more economically and innovatively. momencio shows you real-time analytics and insights, helping you decide the best time to follow up on your leads, making it one of the best lead capture apps. Instead of going for cold outreach, it allows you to send personalized follow-up emails, which can increase your revenue by 5.7 times. Features The real-time activity stream provides all the crucial metrics in real-time and lead retrieval capabilities to track your event’s ROI. Scan attendee badges: A badge scanner allows you to scan visitors’ badges and business cards instantly. Digital assets library stores all the important files for engaging presentations. momencio’s unique lead scoring algorithm uses multiple sensors to automatically log the visitor’s engagement with your brand from the initial visit to the final call. Seamlessly integrates with 20 of the leading event APIs for effective lead capturing. Pros A flexible and multi-purpose tool that can fit your lead capture strategy perfectly. Takes your trade show ROI to the next level. A broad range of features that you won’t find anywhere else. Offering everything at highly competitive pricing. Advanced digital […]

industry

role

use case

contents

◗◗Why is lead-capturing still such a struggle at trade shows?

Best practices for event marketers to ensure lead-capturing and event ROI

Best practices for event marketers to ensure lead follow-up

Wrap-up

FAQs on Lead-capturing

related articles

10 ways to build trade show booth success via games

Convert booth visitors into buyers with follow-ups

How to reduce lead follow-ups from weeks to hours

10 ChatGPT prompts for event sales reps to win leads

50 event survey questions to unlock attendee insights

How to easily identify your hottest trade fair lead with momencio

8 powerful event personalization tactics to engage any attendees

11 benefits of automating B2B trade fair lead follow-ups with momencio

5 best trade show lead capture apps

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we revolutionize your event ROI

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Download momencio

industry

role

use case

contents

◗◗Why is lead-capturing still such a struggle at trade shows?

Best practices for event marketers to ensure lead-capturing and event ROI

Best practices for event marketers to ensure lead follow-up

Wrap-up

FAQs on Lead-capturing

related articles

◗◗empower your sales and marketing efforts

we revolutionize your event ROI

contact

our Reviews

Integrations

Download momencio

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